Rascasse Audience Intelligence

Deutsche Eishockey Liga Audience in United States

A data profile of the people who buy, follow and care about Deutsche Eishockey Liga in United States — modelled from more than twelve digital signal sources. Deutsche Eishockey Liga has an estimated audience of 661,425 people in United States.

#72among Ice hockey in United States#364among Event in United States#2940in Sports

The average Deutsche Eishockey Liga fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Macy's, Health And Beauty, Healthy habits, with strongest over-indexing on Macy's (3.72× the country average).

Demographically, the Deutsche Eishockey Liga audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deutsche Eishockey Liga fan in United States is more female, around 39.0 years old, with strong Pet Ownership tendencies and a notable affinity for Macy's.

Category: Sports · Type: Event · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deutsche Eishockey Liga profile in United States.

Audience size
661K
in United States
Gender
59.1%♀
40.9% male
Age
39.0
average years
Country rank
#30928
Event in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deutsche Eishockey Liga fans

59.1% are female, 40.9% are male, average age 39.0.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Deutsche Eishockey Liga audience in United States
MetricValue
Female59.1%
Male40.9%
Average age39.0
Estimated audience size661,425
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Deutsche Eishockey Liga audience in United States
Age bracketShare%
16-1924%
20-2915%
30-3918%
40-4923%
50+20%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Deutsche Eishockey Liga audience comes from United States.

Worldwide audience distribution share by country for Deutsche Eishockey Liga
CountryShare
United States12.5%
Germany12.3%
Mexico12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deutsche Eishockey Liga audience in United States is strongest.

Fig. 05

Top regions by affinity

Deutsche Eishockey Liga fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~10K5.89×
02Delaware~5K2.76×
03Georgia~40K1.74×
04Utah~8K1.38×
05New York~50K1.30×
06Florida~60K1.28×
07Montana~2K1.28×
08Hawaii~3K1.21×
09New Mexico~4K1.15×
10Massachusetts~10K1.13×
11Texas~60K1.10×
12California~80K1.09×
13Minnesota~10K1.04×
14New Jersey~20K1.01×
15Washington, District of Columbia~2K0.98×
16North Carolina~20K0.97×
17Connecticut~6K0.96×
18Maryland~10K0.92×
19Nevada~6K0.90×
20Tennessee~10K0.89×
21South Carolina~9K0.87×
22Alabama~8K0.87×
23Louisiana~7K0.86×
24Michigan~10K0.85×
25Mississippi~5K0.84×
26Virginia~10K0.83×
27Colorado~8K0.82×
28Arkansas~4K0.81×
29Idaho~3K0.80×
30Washington~10K0.79×
31North Dakota~1K0.79×
32Arizona~10K0.78×
33Kentucky~6K0.78×
34Iowa~4K0.76×
35South Dakota~1K0.76×
36Illinois~20K0.74×
37Pennsylvania~20K0.73×
38Oklahoma~5K0.73×
39Ohio~10K0.70×
40Nebraska~2K0.70×
41Alaska<1K0.70×
42Indiana~8K0.69×
43Wisconsin~7K0.69×
44Oregon~5K0.69×
45Kansas~4K0.68×
46Vermont<1K0.65×
47New Hampshire~2K0.61×
48Maine~1K0.61×
49Missouri~6K0.58×
50West Virginia~2K0.55×
Fig. 06

Affinity by region

Affinity by region — Deutsche Eishockey Liga, United States
0.55×1.00×5.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deutsche Eishockey Liga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deutsche Eishockey Liga audience
#·InterestCategoryAffinity×
01Health And BeautyBeauty & Wellness6.07×
02Beauty MakeupBeauty & Wellness5.82×
03Makeup &hairBeauty & Wellness5.06×
04Healthy habitsHealth5.03×
05Beauty & FashionBeauty & Wellness5.00×
06Golf ballSports4.24×
07Makeup TutorialsBeauty & Wellness4.24×
08Quinceañera (telenovela)Movies & TV4.16×
09Healthy foodHealth4.12×
10Cat play and toysPets & Animals3.80×
11Macy'sShopping3.72×
12Diaper bagKids & Family3.67×
13LandscapingHome & Garden3.65×
14Home Interior DesignHome & Garden3.56×
15Home DesignHome & Garden3.55×
16Marketing communicationsBusiness & Career3.45×
17Human behaviorKids & Family3.42×
18Landscape designBusiness & Career3.40×
19Talk radioMusic & Radio3.15×
20Local newsNews2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deutsche Eishockey Liga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deutsche Eishockey Liga audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.20×
PatriotismCONSERVATISM0.98×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deutsche Eishockey Liga audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.15×
Early Adopter MentalityPOWER0.16×
DIY MentalityTHRILL0.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deutsche Eishockey Liga have in United States?

Deutsche Eishockey Liga has an estimated audience of 661,425 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Deutsche Eishockey Liga fans?

59.1% of Deutsche Eishockey Liga fans are female, 40.9% are male, with an average age of 39.0 years.

03

Which brands do Deutsche Eishockey Liga fans like most?

Deutsche Eishockey Liga fans show strongest brand affinity for Macy's (3.72×), Health And Beauty (6.07×), and Healthy habits (5.03×) over the country average.

04

Where do Deutsche Eishockey Liga fans live in United States?

Deutsche Eishockey Liga fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Deutsche Eishockey Liga fans also like?

Beyond Deutsche Eishockey Liga itself, the audience over-indexes on Health And Beauty (6.07×), Healthy habits (5.03×), Landscaping (3.65×), and Golf ball (4.24×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Deutsche Eishockey Liga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deutsche Eishockey Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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