Deutsche Eishockey Liga Audience in United States

Deutsche Eishockey Liga logo

Deutsche Eishockey Liga has an estimated audience of 658,816 people in United States. 59.1% are female, 40.9% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Health And Beauty, Healthy habits, Landscaping, Golf ball.

The average Deutsche Eishockey Liga fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Health And Beauty, Healthy habits, with strongest over-indexing on Macy's (3.72× the country average). Demographically, the Deutsche Eishockey Liga audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Ice hockey

Demographics of Deutsche Eishockey Liga fans

Demographic split for Deutsche Eishockey Liga audience in United States
MetricValue
Female59.1%
Male40.9%
Average age39.0
Estimated audience size658,816

Audience persona

The typical Deutsche Eishockey Liga fan in United States is more female, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Deutsche Eishockey Liga in United States
RegionReachAffinity
California81,3731.12×
Texas63,1891.12×
Florida61,4001.38×
New York51,0491.39×
Georgia37,3311.84×
North Carolina17,5440.89×
New Jersey17,3771.04×
Pennsylvania16,8630.76×
Illinois16,8430.77×
Michigan15,0980.88×
Massachusetts15,0471.16×
Ohio14,0130.69×
Virginia13,3010.83×
Tennessee11,7800.89×
Rhode Island11,5885.53×
Washington11,2380.85×
Maryland10,5140.93×
Minnesota10,4081.1×
Arizona10,3930.77×
Colorado8,8480.85×
Utah8,5721.45×
Indiana7,9580.66×
Alabama7,5410.82×
South Carolina7,4390.75×
Louisiana7,3750.87×
Wisconsin6,8520.69×
Missouri6,2720.59×
Connecticut6,2550.95×
Kentucky6,1850.75×
Nevada6,0180.94×
Oregon5,4300.72×
Oklahoma5,2060.71×
Delaware5,1672.84×
Mississippi4,2620.79×
Iowa4,1610.77×
Arkansas4,1120.76×
New Mexico3,9221.19×
Hawaii3,5671.26×
Kansas3,4300.66×
Idaho2,5700.78×
Montana2,4511.34×
Nebraska2,1640.66×
Washington, District of Columbia2,1501.09×
New Hampshire1,4330.55×
Maine1,2220.52×
West Virginia1,2130.4×
South Dakota9260.61×
North Dakota8960.66×
Alaska7260.52×
Vermont5380.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deutsche Eishockey Liga audience
BrandAffinityCategory
Macy's3.72×Shopping
Health And Beauty6.07×Beauty & Wellness
Healthy habits5.03×Health
Landscaping3.65×Home & Garden
Golf ball4.24×Sports
Beauty Makeup5.82×Beauty & Wellness
Makeup Tutorials4.24×Beauty & Wellness
Beauty & Fashion5×Beauty & Wellness
Local news2.54×News
Home Design3.55×Home & Garden
Makeup &hair5.06×Beauty & Wellness
Landscape design3.4×Business & Career
Marketing communications3.45×Business & Career
Diaper bag3.67×Kids & Family
Human behavior3.42×Kids & Family
Home Interior Design3.56×Home & Garden
Cat play and toys3.8×Pets & Animals
Healthy food4.12×Health
Quinceañera (telenovela)4.16×Movies & TV
Talk radio3.15×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deutsche Eishockey Liga audience
TraitClusterScore
SpiritualityBALANCE1.41
MindfulnessBALANCE1.24
ExtroversionTHRILL1.12
Urban LifestyleOPEN1.11
Community OrientationOPEN1.05
Convenience OrientationPREMIUM1.03

Worldwide distribution

Worldwide audience distribution share by country for Deutsche Eishockey Liga
CountryShare
United States12.6%
Mexico12.2%
Germany12.1%

See Deutsche Eishockey Liga audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Deutsche Eishockey Liga have in United States?

Deutsche Eishockey Liga has an estimated audience of 658,816 people in United States, concentrated in California and Texas.

What is the gender split and age of Deutsche Eishockey Liga fans?

59.1% of Deutsche Eishockey Liga fans are female, 40.9% are male, with an average age of 39.0 years.

Which brands do Deutsche Eishockey Liga fans like most?

Deutsche Eishockey Liga fans show strongest brand affinity for Macy's (3.72×), Health And Beauty (6.07×), and Healthy habits (5.03×) over the country average.

Where do Deutsche Eishockey Liga fans live in United States?

Deutsche Eishockey Liga fans in United States are most concentrated in California (reach 81,373), Texas (reach 63,189), and Florida (reach 61,400). These three regions account for the largest share of the active audience.

What other brands do Deutsche Eishockey Liga fans also like?

Beyond Deutsche Eishockey Liga itself, the audience over-indexes on Health And Beauty (6.07×), Healthy habits (5.03×), Landscaping (3.65×), and Golf ball (4.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deutsche Eishockey Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.