Chase (bank) Audience in United States

Chase (bank) logo

Chase (bank) has an estimated audience of 42,445,977 people in United States. 46.7% are female, 53.3% are male, average age 44.4. Top regions: California, Texas, New York. Top brand affinities: Bank of America, Citibank, Capital One, Washington Federal, Toronto-Dominion Bank.

The average Chase (bank) fan in United States is 44.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bank of America, Citibank, Capital One, with strongest over-indexing on Bank of America (17.94× the country average). Demographically, the Chase (bank) audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Chase (bank) fans

Demographic split for Chase (bank) audience in United States
MetricValue
Female46.7%
Male53.3%
Average age44.4
Estimated audience size42,445,977

Audience persona

The typical Chase (bank) fan in United States is balanced, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Bank of America.

Top regions in United States

Top regions ranked by reach for Chase (bank) in United States
RegionReachAffinity
California10,019,9792.15×
Texas5,928,1241.62×
New York5,479,5712.31×
Florida5,131,4251.79×
Illinois3,235,2932.29×
Arizona1,977,4652.28×
New Jersey1,959,8491.82×
Ohio1,580,0961.21×
Michigan1,421,0361.28×
Georgia1,410,6051.08×
Pennsylvania1,093,7190.77×
Indiana1,045,8691.35×
Washington1,031,9441.21×
Colorado1,018,4571.52×
North Carolina878,9450.69×
Louisiana820,0941.5×
Virginia768,5370.74×
Massachusetts711,8870.85×
Wisconsin645,1141.01×
Nevada641,5071.56×
Tennessee607,9840.71×
Oregon598,3361.23×
Maryland597,8290.82×
Connecticut504,1571.18×
Missouri474,9870.69×
Kentucky457,4020.86×
South Carolina442,9920.69×
Alabama401,7500.68×
Oklahoma390,7050.83×
Minnesota375,6100.62×
Utah335,8130.88×
Arkansas201,5080.58×
Mississippi195,9590.56×
Kansas194,4190.58×
Iowa190,4850.54×
West Virginia174,8110.88×
Idaho174,7690.82×
New Mexico157,5590.74×
Hawaii131,3290.72×
Nebraska128,7190.6×
New Hampshire123,8500.74×
Washington, District of Columbia106,2380.83×
Rhode Island102,9230.76×
Maine95,1620.63×
Delaware81,1030.69×
Montana64,8180.55×
Vermont45,7810.61×
South Dakota45,0100.46×
Wyoming40,5710.64×
North Dakota39,6880.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chase (bank) audience
BrandAffinityCategory
Bank of America17.94×Business & Career
Citibank19.97×Business & Career
Capital One9.07×Business & Career
Washington Federal102.08×Business & Career
Toronto-Dominion Bank12.23×Business & Career
Wells Fargo5.52×Business & Career
Skrill58.77×Business & Career
Chase4.57×Business & Career
Stock fund89.12×Business & Career
Financial Services Authority21.86×Politics & Society
M&T Bank7.89×Business & Career
WeatherBug14.79×Home & Garden
Barclays11.77×Business & Career
BSE SENSEX22.19×Business & Career
Payoneer31.67×Business & Career
Charles Schwab Corporation3.84×Business & Career
Progressive Corporation3.68×Business & Career
FXCM10.49×Business & Career
KeyBank7.09×Business & Career
Freddie Mac15.54×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chase (bank) audience
TraitClusterScore
TravellingTHRILL2.4
Quality AwarenessPREMIUM1.74
Career OrientationPOWER1.54
Early Adopter MentalityPOWER1.4
Need for SecurityCONSERVATISM1.35
Risk AppetiteTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Chase (bank)
CountryShare
United States93.6%
United Kingdom1.3%
Brazil0.8%

See Chase (bank) audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Chase (bank) have in United States?

Chase (bank) has an estimated audience of 42,445,977 people in United States, concentrated in California and Texas.

What is the gender split and age of Chase (bank) fans?

46.7% of Chase (bank) fans are female, 53.3% are male, with an average age of 44.4 years.

Which brands do Chase (bank) fans like most?

Chase (bank) fans show strongest brand affinity for Bank of America (17.94×), Citibank (19.97×), and Capital One (9.07×) over the country average.

Where do Chase (bank) fans live in United States?

Chase (bank) fans in United States are most concentrated in California (reach 10,019,979), Texas (reach 5,928,124), and New York (reach 5,479,571). These three regions account for the largest share of the active audience.

What other brands do Chase (bank) fans also like?

Beyond Chase (bank) itself, the audience over-indexes on Citibank (19.97×), Capital One (9.07×), Washington Federal (102.08×), and Toronto-Dominion Bank (12.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chase (bank). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.