Rascasse Audience Intelligence

The Times Audience in Germany

A data profile of the people who buy, follow and care about The Times in Germany — modelled from more than twelve digital signal sources. The Times has an estimated audience of 668,423 people in Germany.

#51among Newspaper in Germany#309among Website / Newspaper / Magazine in Germany#107in News

The average The Times fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Challenges (magazine), Le Monde, Dyson, with strongest over-indexing on Challenges (magazine) (41.14× the country average).

Demographically, the The Times audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Quality Awareness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Times fan in Germany is balanced, around 39.1 years old, with strong Quality Awareness tendencies and a notable affinity for Challenges (magazine).

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Times profile in Germany.

Audience size
668K
in Germany
Gender
51.5%♀
48.5% male
Age
39.1
average years
Country rank
#9196
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Times

51.5% are female, 48.5% are male, average age 39.1.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for The Times audience in Germany
MetricValue
Female51.5%
Male48.5%
Average age39.1
Estimated audience size668,423
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the The Times audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3919%
40-4922%
50+19%
Fig. 04

Worldwide distribution

2.9%

of the worldwide The Times audience comes from Germany.

Worldwide audience distribution share by country for The Times
CountryShare
United Kingdom31.0%
United States12.1%
Italy10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Times audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Times fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.79×
02Hamburg~20K1.58×
03Bayern~100K1.35×
04Hessen~70K1.30×
05Baden-Württemberg~100K1.11×
06Nordrhein-Westfalen~200K1.08×
07Niedersachsen~70K1.07×
08Rheinland-Pfalz~30K0.97×
09Schleswig-Holstein~20K0.96×
10Bremen~5K0.95×
11Saarland~7K0.80×
12Brandenburg~20K0.79×
13Mecklenburg-Vorpommern~9K0.69×
14Sachsen~20K0.68×
15Thüringen~10K0.68×
16Sachsen-Anhalt~10K0.57×
Fig. 06

Affinity by region

Affinity by region — The Times, Germany
0.57×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Times audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Times audience
#·InterestCategoryAffinity×
01Challenges (magazine)Business & Career41.14×
02Chelsea Flower ShowHome & Garden35.32×
03James DysonBusiness & Career23.51×
04Le MondeNews21.42×
05Royal College of ArtBusiness & Career20.53×
06Incorporation (business)Business & Career16.67×
07Le FigaroNews15.68×
08CleanerBusiness & Career10.75×
09Hair dryerBeauty & Wellness9.67×
10PumpHome & Garden8.45×
11DustHome & Garden8.44×
12DysonHome & Garden8.33×
13Vacuum cleanerHome & Garden5.23×
14Home OfficeBusiness & Career3.81×
15Nonprofit organizationPolitics & Society3.70×
16DeichmannShopping2.40×
17H&MShopping2.18×
18Current eventsArts & Culture2.05×
19IKEAHome & Garden2.02×
20BildNews1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Times audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Times audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.60×
CreativityOPEN1.52×
ExtroversionTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Times audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.01×
Urban LifestyleOPEN1.04×
Risk AppetiteTHRILL1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Times have in Germany?

The Times has an estimated audience of 668,423 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Times fans?

51.5% of The Times fans are female, 48.5% are male, with an average age of 39.1 years.

03

Which brands do The Times fans like most?

The Times fans show strongest brand affinity for Challenges (magazine) (41.14×), Le Monde (21.42×), and Dyson (8.33×) over the country average.

04

Where do The Times fans live in Germany?

The Times fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Times fans also like?

Beyond The Times itself, the audience over-indexes on Le Monde (21.42×), Dyson (8.33×), Chelsea Flower Show (35.32×), and Hair dryer (9.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See The Times audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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