The Times Audience in Germany
The Times has an estimated audience of 670,464 people in Germany. 51.5% are female, 48.5% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Challenges (magazine), Le Monde, Dyson, Chelsea Flower Show, Hair dryer.
The average The Times fan in Germany is 39.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Challenges (magazine), Le Monde, Dyson, with strongest over-indexing on Challenges (magazine) (41.14× the country average). Demographically, the The Times audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Times fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 39.1 |
| Estimated audience size | 670,464 |
Audience persona
The typical The Times fan in Germany is balanced, around 39.1 years old, with strong Pet Ownership tendencies and a notable affinity for Challenges (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 162,495 | 1.11× |
| Bayern | 143,301 | 1.33× |
| Baden-Württemberg | 103,872 | 1.14× |
| Niedersachsen | 71,953 | 1.11× |
| Hessen | 68,397 | 1.34× |
| Berlin | 55,279 | 1.84× |
| Rheinland-Pfalz | 32,828 | 0.98× |
| Hamburg | 23,616 | 1.56× |
| Schleswig-Holstein | 22,856 | 0.95× |
| Sachsen | 22,405 | 0.68× |
| Brandenburg | 16,128 | 0.78× |
| Thüringen | 10,538 | 0.62× |
| Sachsen-Anhalt | 7,708 | 0.44× |
| Mecklenburg-Vorpommern | 7,550 | 0.59× |
| Saarland | 5,590 | 0.68× |
| Bremen | 4,977 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Challenges (magazine) | 41.14× | Business & Career |
| Le Monde | 21.42× | News |
| Dyson | 8.33× | Home & Garden |
| Chelsea Flower Show | 35.32× | Home & Garden |
| Hair dryer | 9.67× | Beauty & Wellness |
| Incorporation (business) | 16.67× | Business & Career |
| Royal College of Art | 20.53× | Business & Career |
| Dust | 8.44× | Home & Garden |
| Vacuum cleaner | 5.23× | Home & Garden |
| Le Figaro | 15.68× | News |
| Pump | 8.45× | Home & Garden |
| Home Office | 3.81× | Business & Career |
| Current events | 2.05× | Arts & Culture |
| Nonprofit organization | 3.7× | Politics & Society |
| James Dyson | 23.51× | Business & Career |
| H&M | 2.18× | Shopping |
| IKEA | 2.02× | Home & Garden |
| Cleaner | 10.75× | Business & Career |
| Deichmann | 2.4× | Shopping |
| Bild | 1.79× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.43 |
| Indulgence | JOY | 1.41 |
| Design Affinity | PREMIUM | 1.29 |
| Healthy Lifestyle | BALANCE | 1.22 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Early Adopter Mentality | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 30.8% |
| United States | 12.1% |
| Italy | 10.4% |
See The Times audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does The Times have in Germany?
The Times has an estimated audience of 670,464 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Times fans?
51.5% of The Times fans are female, 48.5% are male, with an average age of 39.1 years.
Which brands do The Times fans like most?
The Times fans show strongest brand affinity for Challenges (magazine) (41.14×), Le Monde (21.42×), and Dyson (8.33×) over the country average.
Where do The Times fans live in Germany?
The Times fans in Germany are most concentrated in Nordrhein-Westfalen (reach 162,495), Bayern (reach 143,301), and Baden-Württemberg (reach 103,872). These three regions account for the largest share of the active audience.
What other brands do The Times fans also like?
Beyond The Times itself, the audience over-indexes on Le Monde (21.42×), Dyson (8.33×), Chelsea Flower Show (35.32×), and Hair dryer (9.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.