Rascasse Audience Intelligence

Pump Audience in Germany

A data profile of the people who buy, follow and care about Pump in Germany — modelled from more than twelve digital signal sources. Pump has an estimated audience of 1,604,127 people in Germany.

#2294among Topic in Germany#308in Home & Garden

The average Pump fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motor oil, Efficient energy use, Solar energy, with strongest over-indexing on Motor oil (10.15× the country average).

Demographically, the Pump audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pump fan in Germany is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Motor oil.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pump profile in Germany.

Audience size
1.6M
in Germany
Gender
41.9%♀
58.1% male
Age
44.0
average years
Country rank
#4185
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pump fans

41.9% are female, 58.1% are male, average age 44.0.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Pump audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age44.0
Estimated audience size1,604,127
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Pump audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3922%
40-4926%
50+29%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Pump audience comes from Germany.

Worldwide audience distribution share by country for Pump
CountryShare
United States21.6%
Brazil6.3%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pump audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pump fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~70K1.20×
02Hamburg~40K1.13×
03Nordrhein-Westfalen~400K1.12×
04Bayern~300K1.10×
05Baden-Württemberg~200K1.10×
06Hessen~100K1.09×
07Rheinland-Pfalz~90K1.08×
08Niedersachsen~200K1.07×
09Berlin~70K1.02×
10Saarland~20K0.96×
11Bremen~10K0.93×
12Brandenburg~50K0.92×
13Thüringen~40K0.92×
14Sachsen~70K0.91×
15Sachsen-Anhalt~40K0.85×
16Mecklenburg-Vorpommern~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Pump, Germany
0.82×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pump audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pump audience
#·InterestCategoryAffinity×
01Motor oilCars & Mobility10.15×
02The TimesNews8.45×
03SpVgg Greuther FürthSports6.58×
04Central heatingHome & Garden6.39×
05Heat pumpHome & Garden5.72×
06FertilizerHome & Garden5.22×
07Lawn mowerHome & Garden5.20×
08MakitaHome & Garden4.75×
09Photovoltaic systemHome & Garden4.04×
10Efficient energy useTechnology & Electronics3.87×
11Solar cellHome & Garden3.86×
12Solar powerHome & Garden3.56×
13In aller FreundschaftMovies & TV3.48×
14NetherlandsTravel & Leisure3.34×
15Solar energyHome & Garden3.30×
16PhotovoltaicsHome & Garden3.30×
17Western UnionBusiness & Career3.06×
18AutoScout24Cars & Mobility1.81×
19Netto Marken-DiscountShopping1.69×
20TagesschauMovies & TV1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pump audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pump audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.73×
Convenience OrientationPREMIUM1.50×
PatriotismCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pump audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Design AffinityPREMIUM0.74×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pump have in Germany?

Pump has an estimated audience of 1,604,127 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pump fans?

41.9% of Pump fans are female, 58.1% are male, with an average age of 44.0 years.

03

Which brands do Pump fans like most?

Pump fans show strongest brand affinity for Motor oil (10.15×), Efficient energy use (3.87×), and Solar energy (3.3×) over the country average.

04

Where do Pump fans live in Germany?

Pump fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pump fans also like?

Beyond Pump itself, the audience over-indexes on Efficient energy use (3.87×), Solar energy (3.3×), Solar power (3.56×), and Heat pump (5.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Pump audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →