Pump Audience in Germany
Pump has an estimated audience of 1,604,127 people in Germany. 41.9% are female, 58.1% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Stradivarius, Škoda Kodiaq, Video izle, MK.
The average Pump fan in Germany is 44.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Pillow (1.58× the country average). Demographically, the Pump audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Pump fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 44.0 |
| Estimated audience size | 1,604,127 |
Audience persona
The typical Pump fan in Germany is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 415,741 | 1.18× |
| Bayern | 291,865 | 1.13× |
| Baden-Württemberg | 248,466 | 1.14× |
| Niedersachsen | 174,686 | 1.12× |
| Hessen | 142,985 | 1.17× |
| Rheinland-Pfalz | 86,218 | 1.07× |
| Berlin | 77,397 | 1.08× |
| Schleswig-Holstein | 65,955 | 1.15× |
| Sachsen | 60,981 | 0.78× |
| Brandenburg | 45,370 | 0.91× |
| Hamburg | 42,835 | 1.18× |
| Thüringen | 35,243 | 0.86× |
| Sachsen-Anhalt | 30,882 | 0.74× |
| Mecklenburg-Vorpommern | 23,079 | 0.75× |
| Saarland | 18,296 | 0.93× |
| Bremen | 12,875 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.58× | Home & Garden |
| Stradivarius | 1.64× | Shopping |
| Škoda Kodiaq | 2.01× | Cars & Mobility |
| Video izle | 3.09× | |
| MK | 1.98× | Music & Radio |
| Snow White (Fables) | 1.53× | Literature |
| Esra Erol | 3.76× | Movies & TV |
| Home Delivery | 1.7× | Food & Beverages |
| Malayalam | 4.18× | Politics & Society |
| Golem | 1.68× | Technology & Electronics |
| Carrie (novel) | 2.98× | Literature |
| Humans (TV series) | 2.57× | Movies & TV |
| Coworking | 1.93× | Business & Career |
| Assisi | 2.75× | Travel & Leisure |
| Therme Erding | 2.04× | Travel & Leisure |
| Stamp collecting | 2.19× | Home & Garden |
| Emperor Entertainment Group | 1.53× | Business & Career |
| The Hunt (2012 film) | 1.78× | Movies & TV |
| Eden Lake | 1.94× | Movies & TV |
| Kouros | 3.3× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.37 |
| DIY Mentality | THRILL | 1.29 |
| Pet Ownership | JOY | 1.28 |
| Community Orientation | OPEN | 1.18 |
| Sports Activity | POWER | 1.14 |
| Early Adopter Mentality | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Brazil | 6.3% |
| United Kingdom | 4.7% |
See Pump audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pump have in Germany?
Pump has an estimated audience of 1,604,127 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pump fans?
41.9% of Pump fans are female, 58.1% are male, with an average age of 44.0 years.
Which brands do Pump fans like most?
Pump fans show strongest brand affinity for Pillow (1.58×), Stradivarius (1.64×), and Škoda Kodiaq (2.01×) over the country average.
Where do Pump fans live in Germany?
Pump fans in Germany are most concentrated in Nordrhein-Westfalen (reach 415,741), Bayern (reach 291,865), and Baden-Württemberg (reach 248,466). These three regions account for the largest share of the active audience.
What other brands do Pump fans also like?
Beyond Pump itself, the audience over-indexes on Stradivarius (1.64×), Škoda Kodiaq (2.01×), Video izle (3.09×), and MK (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.