Rascasse Audience Intelligence

Pump Audience in United States

A data profile of the people who buy, follow and care about Pump in United States — modelled from more than twelve digital signal sources. Pump has an estimated audience of 9,802,881 people in United States.

#2316among Topic in United States#257in Home & Garden

The average Pump fan in United States is 39.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Planet Fitness, Diaper bag, Discount Tire, with strongest over-indexing on Planet Fitness (3.3× the country average).

Demographically, the Pump audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pump fan in United States is balanced, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pump profile in United States.

Audience size
9.8M
in United States
Gender
46.9%♀
53.1% male
Age
39.6
average years
Country rank
#3642
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pump fans

46.9% are female, 53.1% are male, average age 39.6.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Pump audience in United States
MetricValue
Female46.9%
Male53.1%
Average age39.6
Estimated audience size9,802,881
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Pump audience in United States
Age bracketShare%
16-1924%
20-2916%
30-3916%
40-4918%
50+26%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Pump audience comes from United States.

Worldwide audience distribution share by country for Pump
CountryShare
United States21.6%
Brazil6.3%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pump audience in United States is strongest.

Fig. 05

Top regions by affinity

Pump fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M1.98×
02California~1.5M1.41×
03Louisiana~200K1.39×
04Texas~900K1.12×
05New Jersey~300K1.10×
06Florida~700K1.08×
07Oklahoma~100K1.08×
08Virginia~300K1.05×
09Washington~200K1.05×
10South Dakota~20K1.05×
11Connecticut~100K1.04×
12Washington, District of Columbia~30K1.04×
13Georgia~300K1.03×
14Massachusetts~200K1.02×
15Oregon~100K1.02×
16Maryland~200K1.01×
17Nebraska~50K1.01×
18Montana~30K1.01×
19Alaska~20K1.01×
20Illinois~300K1.00×
21Nevada~90K1.00×
22Pennsylvania~300K0.98×
23Arizona~200K0.98×
24Alabama~100K0.98×
25Mississippi~80K0.98×
26Kansas~80K0.98×
27North Carolina~300K0.97×
28New Mexico~50K0.97×
29South Carolina~100K0.96×
30Kentucky~100K0.96×
31Idaho~50K0.96×
32Arkansas~80K0.95×
33Rhode Island~30K0.95×
34Tennessee~200K0.94×
35Hawaii~40K0.94×
36Utah~80K0.93×
37Indiana~200K0.92×
38Minnesota~100K0.92×
39West Virginia~40K0.92×
40Michigan~200K0.91×
41Delaware~20K0.91×
42North Dakota~20K0.91×
43Ohio~300K0.90×
44Missouri~100K0.90×
45Wisconsin~100K0.90×
46Iowa~70K0.89×
47New Hampshire~30K0.87×
48Vermont~10K0.87×
49Maine~30K0.86×
50Colorado~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Pump, United States
0.85×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pump audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pump audience
#·InterestCategoryAffinity×
01Heat pumpHome & Garden5.21×
02ClarinetMusic & Radio3.81×
03SaxophoneMusic & Radio3.65×
04Diaper bagKids & Family3.43×
05Planet FitnessSports3.30×
06Lawn mowerHome & Garden3.30×
07Discount TireShopping3.11×
08Food processingFood & Beverages3.08×
09Fly fishingSports2.91×
10ViolinMusic & Radio2.60×
11Bass guitarMusic & Radio2.53×
12Hardware storeHome & Garden2.27×
13Golf ChannelSports2.27×
14HVACHome & Garden2.18×
15Electric guitarMusic & Radio2.07×
16MetaphysicsBusiness & Career2.06×
17Solar energyHome & Garden2.04×
18Ace HardwareHome & Garden1.96×
19Used carCars & Mobility1.81×
20Best BuyShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pump audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pump audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
Need for SecurityCONSERVATISM1.68×
DIY MentalityTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pump audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pump have in United States?

Pump has an estimated audience of 9,802,881 people in United States, concentrated in California and New York.

02

What is the gender split and age of Pump fans?

46.9% of Pump fans are female, 53.1% are male, with an average age of 39.6 years.

03

Which brands do Pump fans like most?

Pump fans show strongest brand affinity for Planet Fitness (3.3×), Diaper bag (3.43×), and Discount Tire (3.11×) over the country average.

04

Where do Pump fans live in United States?

Pump fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~1M), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Pump fans also like?

Beyond Pump itself, the audience over-indexes on Diaper bag (3.43×), Discount Tire (3.11×), Bass guitar (2.53×), and Lawn mower (3.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Pump audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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