Pump Audience in United States

Pump has an estimated audience of 9,802,881 people in United States. 46.9% are female, 53.1% are male, average age 39.6. Top regions: California, Texas, New York. Top brand affinities: Diaper bag, Bass guitar, Hobby Lobby, Instant coffee, Best Buy.

The average Pump fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Diaper bag, Bass guitar, Hobby Lobby, with strongest over-indexing on Diaper bag (5.75× the country average). Demographically, the Pump audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Pump fans

Demographic split for Pump audience in United States
MetricValue
Female46.9%
Male53.1%
Average age39.6
Estimated audience size9,802,881

Audience persona

The typical Pump fan in United States is balanced, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Diaper bag.

Top regions in United States

Top regions ranked by reach for Pump in United States
RegionReachAffinity
California1,647,1501.53×
Texas1,013,6101.2×
New York1,003,2291.83×
Florida758,3221.14×
Illinois346,9881.06×
Pennsylvania332,7541.01×
Georgia322,0631.07×
North Carolina288,0470.98×
New Jersey286,5541.15×
Ohio279,4500.93×
Virginia265,2641.11×
Michigan246,4830.96×
Washington218,6171.11×
Massachusetts213,4571.11×
Arizona197,4000.99×
Maryland177,8601.06×
Tennessee176,7060.9×
Indiana163,3410.91×
Louisiana145,5631.15×
South Carolina143,6020.97×
Missouri139,8240.88×
Minnesota135,2540.96×
Colorado134,2450.87×
Alabama133,3500.97×
Wisconsin131,2980.89×
Oklahoma121,5741.12×
Oregon120,9041.08×
Kentucky115,7860.94×
Connecticut105,4821.07×
Nevada98,6191.04×
Utah82,0100.93×
Mississippi74,3230.92×
Kansas74,2760.96×
Arkansas73,5190.91×
Iowa69,2100.86×
New Mexico47,9410.98×
Nebraska46,8880.95×
Idaho46,6860.95×
Hawaii39,6880.94×
West Virginia38,5700.84×
Washington, District of Columbia33,2751.13×
New Hampshire32,9030.85×
Maine30,2540.86×
Rhode Island28,5780.92×
Montana26,6960.98×
Delaware24,2350.9×
South Dakota20,4390.9×
Alaska19,5740.93×
North Dakota16,0690.8×
Vermont13,3700.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pump audience
BrandAffinityCategory
Diaper bag5.75×Kids & Family
Bass guitar3.68×Music & Radio
Hobby Lobby2.57×Home & Garden
Instant coffee11.4×Food & Beverages
Best Buy2.4×Shopping
Food processing4.69×Food & Beverages
Aldi2.18×Shopping
Hydraulics8.56×Cars & Mobility
Golf Channel3.25×Sports
Violin3.8×Music & Radio
Sideboard9.57×Home & Garden
Planet Fitness2.1×Sports
Food storage6.11×Home & Garden
Lawn mower3.81×Home & Garden
Gold mining6.88×Business & Career
Breast pump7.77×Kids & Family
Hiking trails4.7×Sports
Carpentry2.89×Home & Garden
Multi-tool4.18×Home & Garden
Universal Studios5.41×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pump audience
TraitClusterScore
Need for SecurityCONSERVATISM1.45
Price SensitivityPREMIUM1.34
PatriotismCONSERVATISM1.31
Quality AwarenessPREMIUM1.28
DIY MentalityTHRILL1.21
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Pump
CountryShare
United States21.7%
Brazil6.3%
United Kingdom4.7%

See Pump audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pump have in United States?

Pump has an estimated audience of 9,802,881 people in United States, concentrated in California and Texas.

What is the gender split and age of Pump fans?

46.9% of Pump fans are female, 53.1% are male, with an average age of 39.6 years.

Which brands do Pump fans like most?

Pump fans show strongest brand affinity for Diaper bag (5.75×), Bass guitar (3.68×), and Hobby Lobby (2.57×) over the country average.

Where do Pump fans live in United States?

Pump fans in United States are most concentrated in California (reach 1,647,150), Texas (reach 1,013,610), and New York (reach 1,003,229). These three regions account for the largest share of the active audience.

What other brands do Pump fans also like?

Beyond Pump itself, the audience over-indexes on Bass guitar (3.68×), Hobby Lobby (2.57×), Instant coffee (11.4×), and Best Buy (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pump. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.