A data profile of the people who buy, follow and care about Royal College of Art in Germany — modelled from more than twelve digital signal sources. Royal College of Art has an estimated audience of 338,880 people in Germany.
Royal College of Art has an estimated audience of 338,880 people in Germany. 62.6% are female, 37.4% are male, average age 42.8. Top brand affinities: The Times, Muji, Kaufhaus des Westens, Family, Robbie Williams.
Top brand affinities include The Times, Muji, Kaufhaus des Westens, with strongest over-indexing on The Times (20.53× the country average).
Demographically, the Royal College of Art audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Individualism.
The typical Royal College of Art fan in Germany is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for The Times.
The key figures that characterise the Royal College of Art profile in Germany.
62.6% are female, 37.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 42.8 |
| Estimated audience size | 338,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Royal College of Art audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 23.9% |
| United States | 16.5% |
| Germany | 14.5% |
The strongest cross-interests of the Royal College of Art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Times | News | 20.53× | ||
| 02 | Muji | Home & Garden | 15.23× | ||
| 03 | Solomon R. Guggenheim Museum | Arts & Culture | 14.60× | ||
| 04 | Kaufhaus des Westens | Shopping | 14.24× | ||
| 05 | Water pollution | Politics & Society | 13.77× | ||
| 06 | Cindy Crawford | Fashion & Accessoires | 12.74× | ||
| 07 | Maison Margiela | Fashion & Accessoires | 8.49× | ||
| 08 | Rimowa | Fashion & Accessoires | 8.34× | ||
| 09 | Goodreads | Literature | 6.96× | ||
| 10 | Robbie Williams | Music & Radio | 6.36× | ||
| 11 | Ancient Egypt | Politics & Society | 5.88× | ||
| 12 | Barbara Schöneberger | Movies & TV | 5.04× | ||
| 13 | Business class | Travel & Leisure | 4.86× | ||
| 14 | Pandora | Fashion & Accessoires | 4.50× | ||
| 15 | Der Tagesspiegel | News | 3.27× | ||
| 16 | Hugendubel | Shopping | 2.99× | ||
| 17 | Technology & Electronics | 2.82× | |||
| 18 | Family | Kids & Family | 2.64× | ||
| 19 | Nature | Home & Garden | 2.33× | ||
| 20 | Germany | Travel & Leisure | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.69× | |
| Individualism | JOY | 2.15× | |
| Extroversion | THRILL | 2.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| DIY Mentality | THRILL | 0.82× | |
| Pet Ownership | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Royal College of Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.