Royal College of Art Audience in Germany
Royal College of Art has an estimated audience of 338,880 people in Germany. 62.6% are female, 37.4% are male, average age 42.8. Top brand affinities: The Times, Art exhibition, Ancient Egypt, Kaufhaus des Westens, Business class.
Top brand affinities include The Times, Art exhibition, Ancient Egypt, with strongest over-indexing on The Times (19.36× the country average). Demographically, the Royal College of Art audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Sustainability.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Royal College of Art fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 42.8 |
| Estimated audience size | 338,880 |
Audience persona
The typical Royal College of Art fan in Germany is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for The Times.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Times | 19.36× | News |
| Art exhibition | 5.83× | Arts & Culture |
| Ancient Egypt | 8.96× | Politics & Society |
| Kaufhaus des Westens | 15.41× | Shopping |
| Business class | 5.5× | Travel & Leisure |
| Muji | 11.04× | Home & Garden |
| Robbie Williams | 5.46× | Music & Radio |
| Harry Potter | 1.79× | Movies & TV |
| Career development | 4.36× | Business & Career |
| Maison Margiela | 8.89× | Fashion & Accessoires |
| Batman | 2.5× | Movies & TV |
| Shōnen manga | 6.89× | Literature |
| Contemporary art | 3.1× | Arts & Culture |
| Art museum | 4.02× | Arts & Culture |
| Der Tagesspiegel | 3.3× | News |
| Pets | 1.65× | Pets & Animals |
| Netto Marken-Discount | 2.05× | Shopping |
| Water pollution | 11.68× | Politics & Society |
| Arnold Schwarzenegger | 5.65× | Movies & TV |
| Marni (clothing) | 15.22× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.94 |
| Sustainability | BALANCE | 2.2 |
| Extroversion | THRILL | 2.11 |
| Individualism | JOY | 2 |
| Early Adopter Mentality | POWER | 1.97 |
| Design Affinity | PREMIUM | 1.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 24.1% |
| United States | 16.7% |
| Germany | 14.6% |
See Royal College of Art audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Royal College of Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.