A data profile of the people who buy, follow and care about Royal College of Art in United States — modelled from more than twelve digital signal sources. Royal College of Art has an estimated audience of 387,543 people in United States.
Royal College of Art has an estimated audience of 387,543 people in United States. 68.3% are female, 31.7% are male, average age 40.1. Top brand affinities: Discount Tire, Solomon R. Guggenheim Museum, Eric Clapton, Best Western, Burj Khalifa.
Top brand affinities include Discount Tire, Solomon R. Guggenheim Museum, Eric Clapton, with strongest over-indexing on Discount Tire (21.89× the country average).
Demographically, the Royal College of Art audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Travelling.
The typical Royal College of Art fan in United States is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Discount Tire.
The key figures that characterise the Royal College of Art profile in United States.
68.3% are female, 31.7% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 40.1 |
| Estimated audience size | 387,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Royal College of Art audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 23.9% |
| United States | 16.5% |
| Germany | 14.5% |
The strongest cross-interests of the Royal College of Art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris Photo | Arts & Culture | 64.34× | ||
| 02 | Burj Khalifa | Travel & Leisure | 30.72× | ||
| 03 | Solomon R. Guggenheim Museum | Arts & Culture | 28.95× | ||
| 04 | Dior Homme | Beauty & Wellness | 27.85× | ||
| 05 | Eric Clapton | Music & Radio | 22.30× | ||
| 06 | Discount Tire | Shopping | 21.89× | ||
| 07 | D&R | Technology & Electronics | 20.00× | ||
| 08 | Roche Bobois | Home & Garden | 20.00× | ||
| 09 | Palm Jumeirah | Travel & Leisure | 20.00× | ||
| 10 | Cultural tourism | Travel & Leisure | 20.00× | ||
| 11 | Best Western | Travel & Leisure | 18.00× | ||
| 12 | Julian Casablancas | Music & Radio | 16.35× | ||
| 13 | paul smith | Fashion & Accessoires | 16.10× | ||
| 14 | Bodrum | Travel & Leisure | 15.29× | ||
| 15 | Hilton Hotels & Resorts | Travel & Leisure | 15.00× | ||
| 16 | Acne Studios | Fashion & Accessoires | 9.55× | ||
| 17 | La Roche-Posay | Beauty & Wellness | 8.55× | ||
| 18 | Maison Margiela | Fashion & Accessoires | 8.18× | ||
| 19 | Nordstrom rack | Fashion & Accessoires | 3.04× | ||
| 20 | IKEA | Home & Garden | 2.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.95× | |
| Travelling | THRILL | 1.71× | |
| Mindfulness | BALANCE | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Individualism | JOY | 0.92× | |
| Extroversion | THRILL | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Royal College of Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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