Royal College of Art Audience in United States
Royal College of Art has an estimated audience of 387,543 people in United States. 68.3% are female, 31.7% are male, average age 40.1. Top brand affinities: Discount Tire, Autism Awareness, PSV Eindhoven, Diabetes mellitus awareness, Microblogging.
Top brand affinities include Discount Tire, Autism Awareness, PSV Eindhoven, with strongest over-indexing on Discount Tire (13.94× the country average). Demographically, the Royal College of Art audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Royal College of Art fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 40.1 |
| Estimated audience size | 387,543 |
Audience persona
The typical Royal College of Art fan in United States is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Discount Tire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discount Tire | 13.94× | Shopping |
| Autism Awareness | 19.03× | Health |
| PSV Eindhoven | 68.05× | Sports |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Eric Clapton | 22.68× | Music & Radio |
| Burj Khalifa | 34.8× | Travel & Leisure |
| Income tax | 13.19× | Business & Career |
| Solomon R. Guggenheim Museum | 25.32× | Arts & Culture |
| Hilton Hotels & Resorts | 15.05× | Travel & Leisure |
| D&R | 20× | Technology & Electronics |
| Kia Sportage | 19.18× | Cars & Mobility |
| Dior Homme | 32.8× | Beauty & Wellness |
| Nordstrom rack | 4.07× | Fashion & Accessoires |
| Bobbi Brown | 12.41× | Beauty & Wellness |
| paul smith | 17.29× | Fashion & Accessoires |
| Tory Burch | 5.87× | Fashion & Accessoires |
| Houzz | 7.3× | Home & Garden |
| Kitchenware | 4.25× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.57 |
| Design Affinity | PREMIUM | 2.4 |
| Luxury Orientation | PREMIUM | 2.38 |
| Early Adopter Mentality | POWER | 2.16 |
| Quality Awareness | PREMIUM | 2.08 |
| DIY Mentality | THRILL | 2.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 24.1% |
| United States | 16.7% |
| Germany | 14.6% |
See Royal College of Art audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for Royal College of Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.