Rascasse Audience Intelligence

Dust Audience in Germany

A data profile of the people who buy, follow and care about Dust in Germany — modelled from more than twelve digital signal sources. Dust has an estimated audience of 1,923,085 people in Germany.

#2005among Topic in Germany#272in Home & Garden

The average Dust fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Air purifier, Onet.pl, Netherlands, with strongest over-indexing on Air purifier (12.87× the country average).

Demographically, the Dust audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dust fan in Germany is more female, around 44.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Air purifier.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dust profile in Germany.

Audience size
1.9M
in Germany
Gender
57.3%♀
42.7% male
Age
44.0
average years
Country rank
#3494
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dust fans

57.3% are female, 42.7% are male, average age 44.0.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Dust audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age44.0
Estimated audience size1,923,085
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Dust audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3922%
40-4926%
50+28%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Dust audience comes from Germany.

Worldwide audience distribution share by country for Dust
CountryShare
United States17.5%
Taiwan6.6%
Thailand4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dust audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dust fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.55×
02Hessen~200K1.24×
03Hamburg~50K1.19×
04Bayern~400K1.16×
05Nordrhein-Westfalen~500K1.12×
06Baden-Württemberg~300K1.10×
07Rheinland-Pfalz~100K1.02×
08Bremen~20K0.99×
09Niedersachsen~200K0.98×
10Schleswig-Holstein~60K0.91×
11Sachsen~80K0.89×
12Brandenburg~50K0.88×
13Saarland~20K0.87×
14Sachsen-Anhalt~40K0.82×
15Thüringen~40K0.82×
16Mecklenburg-Vorpommern~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Dust, Germany
0.73×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dust audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dust audience
#·InterestCategoryAffinity×
01Air purifierHome & Garden12.87×
02The TimesNews8.44×
03Onet.plNews5.42×
04Motor oilCars & Mobility4.07×
05Sandra BullockMovies & TV3.80×
06NetherlandsTravel & Leisure3.24×
07Vacuum cleanerHome & Garden3.18×
08RefrigeratorHome & Garden3.03×
09HVACHome & Garden2.61×
10Shih TzuPets & Animals2.53×
11BeaglePets & Animals2.51×
12Yorkshire TerrierPets & Animals2.48×
13Efficient energy useTechnology & Electronics2.42×
14Labrador RetrieverPets & Animals2.40×
15Solar energyHome & Garden2.26×
16French BulldogPets & Animals2.25×
17Solar powerHome & Garden2.18×
18Online newspaperNews2.04×
19RedditInternet & Social Media1.75×
20Netto Marken-DiscountShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dust audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dust audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.54×
Convenience OrientationPREMIUM1.53×
IndulgenceJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dust audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
Sports ActivityPOWER0.75×
Price SensitivityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dust have in Germany?

Dust has an estimated audience of 1,923,085 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dust fans?

57.3% of Dust fans are female, 42.7% are male, with an average age of 44.0 years.

03

Which brands do Dust fans like most?

Dust fans show strongest brand affinity for Air purifier (12.87×), Onet.pl (5.42×), and Netherlands (3.24×) over the country average.

04

Where do Dust fans live in Germany?

Dust fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Dust fans also like?

Beyond Dust itself, the audience over-indexes on Onet.pl (5.42×), Netherlands (3.24×), Refrigerator (3.03×), and Vacuum cleaner (3.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Dust audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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