Dust Audience in Germany
Dust has an estimated audience of 1,923,085 people in Germany. 57.3% are female, 42.7% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Corfu (regional unit), Höxter, Home Delivery, Minestrone.
The average Dust fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Corfu (regional unit), Höxter, with strongest over-indexing on Pillow (2.14× the country average). Demographically, the Dust audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Record label
Demographics of Dust fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.0 |
| Estimated audience size | 1,923,085 |
Audience persona
The typical Dust fan in Germany is more female, around 44.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 493,568 | 1.17× |
| Bayern | 368,054 | 1.19× |
| Baden-Württemberg | 304,557 | 1.16× |
| Niedersachsen | 185,052 | 0.99× |
| Hessen | 184,989 | 1.26× |
| Berlin | 125,629 | 1.46× |
| Rheinland-Pfalz | 98,977 | 1.03× |
| Sachsen | 85,021 | 0.9× |
| Schleswig-Holstein | 62,786 | 0.91× |
| Hamburg | 52,508 | 1.21× |
| Brandenburg | 49,836 | 0.84× |
| Sachsen-Anhalt | 38,091 | 0.76× |
| Thüringen | 36,606 | 0.75× |
| Mecklenburg-Vorpommern | 23,403 | 0.64× |
| Saarland | 19,114 | 0.81× |
| Bremen | 15,157 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.14× | Home & Garden |
| Corfu (regional unit) | 3.22× | Travel & Leisure |
| Höxter | 7.38× | Travel & Leisure |
| Home Delivery | 1.73× | Food & Beverages |
| Minestrone | 1.6× | Food & Beverages |
| Hypertext | 1.64× | Technology & Electronics |
| La Crosse, Wisconsin | 3.02× | Travel & Leisure |
| Volvo V60 | 2.45× | Cars & Mobility |
| Salman Khan | 3.21× | Movies & TV |
| Coworking | 2.03× | Business & Career |
| South Asian cuisine | 3.35× | Food & Beverages |
| The Hunt (2012 film) | 2.04× | Movies & TV |
| Atkins diet | 2.45× | Health |
| Information sensitivity | 2.17× | Technology & Electronics |
| Magazine (band) | 1.97× | Music & Radio |
| Homesteading | 2.55× | Home & Garden |
| Geothermal heating | 1.95× | Home & Garden |
| ICF International | 11.21× | Business & Career |
| Samanyolu Haber | 1.64× | Movies & TV |
| ESFP | 2.87× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.47 |
| Indulgence | JOY | 1.45 |
| Convenience Orientation | PREMIUM | 1.38 |
| Pet Ownership | JOY | 1.36 |
| Tradition | CONSERVATISM | 1.3 |
| Patriotism | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Taiwan | 6.6% |
| Thailand | 4.6% |
See Dust audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Dust have in Germany?
Dust has an estimated audience of 1,923,085 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dust fans?
57.3% of Dust fans are female, 42.7% are male, with an average age of 44.0 years.
Which brands do Dust fans like most?
Dust fans show strongest brand affinity for Pillow (2.14×), Corfu (regional unit) (3.22×), and Höxter (7.38×) over the country average.
Where do Dust fans live in Germany?
Dust fans in Germany are most concentrated in Nordrhein-Westfalen (reach 493,568), Bayern (reach 368,054), and Baden-Württemberg (reach 304,557). These three regions account for the largest share of the active audience.
What other brands do Dust fans also like?
Beyond Dust itself, the audience over-indexes on Corfu (regional unit) (3.22×), Höxter (7.38×), Home Delivery (1.73×), and Minestrone (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.