The Times Audience in United States
The Times has an estimated audience of 2,804,485 people in United States. 63.1% are female, 36.9% are male, average age 40.8. Top regions: California, New York, Florida.
The average The Times fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of The Times fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 40.8 |
| Estimated audience size | 2,804,485 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 383,626 | 1.24× |
| New York | 270,964 | 1.73× |
| Florida | 221,811 | 1.17× |
| Texas | 192,144 | 0.8× |
| Indiana | 113,786 | 2.22× |
| Georgia | 107,725 | 1.25× |
| Illinois | 101,130 | 1.08× |
| Pennsylvania | 92,100 | 0.98× |
| North Carolina | 82,601 | 0.98× |
| New Jersey | 80,876 | 1.13× |
| Ohio | 80,597 | 0.93× |
| Massachusetts | 78,109 | 1.41× |
| Virginia | 76,581 | 1.12× |
| Michigan | 68,421 | 0.93× |
| Maryland | 64,540 | 1.34× |
| Washington | 62,789 | 1.12× |
| Tennessee | 49,895 | 0.89× |
| Arizona | 48,769 | 0.85× |
| South Carolina | 46,550 | 1.1× |
| Louisiana | 42,563 | 1.18× |
| Colorado | 38,178 | 0.86× |
| Minnesota | 37,628 | 0.94× |
| Connecticut | 35,186 | 1.25× |
| Missouri | 33,339 | 0.74× |
| Oregon | 31,894 | 0.99× |
| Alabama | 31,111 | 0.79× |
| Wisconsin | 30,885 | 0.73× |
| Washington, District of Columbia | 27,033 | 3.21× |
| Kentucky | 26,180 | 0.74× |
| Nevada | 23,171 | 0.85× |
| Oklahoma | 21,566 | 0.69× |
| Mississippi | 19,563 | 0.85× |
| Utah | 17,174 | 0.68× |
| Arkansas | 17,069 | 0.74× |
| Iowa | 16,888 | 0.73× |
| Kansas | 14,481 | 0.66× |
| Rhode Island | 12,731 | 1.43× |
| New Hampshire | 10,561 | 0.96× |
| New Mexico | 10,261 | 0.73× |
| Hawaii | 9,388 | 0.78× |
| Nebraska | 9,354 | 0.67× |
| Idaho | 9,327 | 0.66× |
| Maine | 9,312 | 0.93× |
| West Virginia | 8,435 | 0.65× |
| Vermont | 6,793 | 1.38× |
| Montana | 6,744 | 0.87× |
| Delaware | 5,393 | 0.7× |
| Alaska | 4,516 | 0.75× |
| North Dakota | 3,910 | 0.68× |
| South Dakota | 2,806 | 0.43× |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 30.7% |
| United States | 12.1% |
| Italy | 10.3% |
See The Times audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.