Rascasse Audience Intelligence

Electro-Harmonix Target Market in United States

A data profile of the people who buy, follow and care about Electro-Harmonix in United States — modelled from more than twelve digital signal sources. Electro-Harmonix has an estimated audience of 1,245,924 people in United States.

#2080among Brand in United States#2525in Music & Radio

The average Electro-Harmonix fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include American Musical Supply, Digital audio workstation, Clarinet, with strongest over-indexing on American Musical Supply (42.27× the country average).

Demographically, the Electro-Harmonix audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electro-Harmonix fan in United States is more male, around 33.5 years old, with strong Tradition tendencies and a notable affinity for American Musical Supply.

Category: Music & Radio · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electro-Harmonix profile in United States.

Audience size
1.2M
in United States
Gender
29.5%♀
70.5% male
Age
33.5
average years
Country rank
#20310
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Electro-Harmonix

29.5% are female, 70.5% are male, average age 33.5.

Fig. 02

Gender split

29.5%
Female
70.5%
Male
Demographic split for Electro-Harmonix audience in United States
MetricValue
Female29.5%
Male70.5%
Average age33.5
Estimated audience size1,245,924
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Electro-Harmonix audience in United States
Age bracketShare%
16-1941%
20-2917%
30-3913%
40-4914%
50+15%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Electro-Harmonix audience comes from United States.

Worldwide audience distribution share by country for Electro-Harmonix
CountryShare
United States34.9%
Japan7.6%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electro-Harmonix audience in United States is strongest.

Fig. 05

Top regions by affinity

Electro-Harmonix customers by region in United States
#RegionReachAffinity×
01Missouri~30K1.46×
02Virginia~40K1.29×
03Nebraska~7K1.19×
04New York~80K1.15×
05Pennsylvania~50K1.14×
06Ohio~40K1.13×
07California~100K1.11×
08West Virginia~6K1.11×
09Colorado~20K1.10×
10Kentucky~20K1.09×
11Connecticut~10K1.08×
12Massachusetts~30K1.07×
13Oregon~20K1.07×
14Hawaii~6K1.07×
15Texas~100K1.05×
16Kansas~10K1.05×
17Oklahoma~10K1.03×
18New Jersey~30K1.02×
19Washington~30K1.02×
20Maryland~20K1.01×
21Iowa~10K1.01×
22North Dakota~3K1.01×
23Delaware~3K1.00×
24Alaska~3K0.98×
25North Carolina~40K0.97×
26Indiana~20K0.97×
27South Carolina~20K0.97×
28Louisiana~20K0.97×
29Nevada~10K0.97×
30New Mexico~6K0.97×
31Rhode Island~4K0.97×
32Florida~80K0.96×
33Georgia~40K0.96×
34Tennessee~20K0.96×
35Mississippi~10K0.96×
36Maine~4K0.96×
37Arkansas~10K0.95×
38Utah~10K0.94×
39South Dakota~3K0.94×
40Vermont~2K0.94×
41Alabama~20K0.93×
42New Hampshire~5K0.93×
43Idaho~6K0.92×
44Michigan~30K0.91×
45Illinois~40K0.90×
46Minnesota~20K0.90×
47Wisconsin~20K0.89×
48Arizona~20K0.87×
49Montana~3K0.86×
50Washington, District of Columbia~3K0.83×
Fig. 06

Affinity by region

Affinity by region — Electro-Harmonix, United States
0.83×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electro-Harmonix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electro-Harmonix audience
#·InterestCategoryAffinity×
01American Musical SupplyShopping42.27×
02KorgMusic & Radio35.67×
03Taylor GuitarsMusic & Radio23.45×
04Resident AdvisorMusic & Radio19.41×
05Digital audio workstationTechnology & Electronics15.33×
06High-end audioTechnology & Electronics13.77×
07Native InstrumentsTechnology & Electronics13.03×
08Guitar CenterMusic & Radio12.73×
09ClarinetMusic & Radio9.95×
10CelloMusic & Radio9.69×
11SaxophoneMusic & Radio9.20×
12Percussion instrumentMusic & Radio8.60×
13ViolinMusic & Radio6.83×
14PianoMusic & Radio5.60×
15Folk musicMusic & Radio5.33×
16Bass guitarMusic & Radio5.22×
17Acoustic guitarMusic & Radio5.04×
18Musical instrumentMusic & Radio4.17×
19Electric guitarMusic & Radio4.15×
20Blues musicMusic & Radio2.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electro-Harmonix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electro-Harmonix audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.41×
Risk AppetiteTHRILL1.69×
IndividualismJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electro-Harmonix audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
CreativityOPEN0.65×
Community OrientationOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Electro-Harmonix's target market in United States?

Electro-Harmonix's target market in United States covers an estimated 1,245,924 people, concentrated in California and Texas.

02

What is the gender split and age of Electro-Harmonix customers?

29.5% of the Electro-Harmonix audience are female, 70.5% are male, with an average age of 33.5 years.

03

Which brands do Electro-Harmonix fans like most?

Electro-Harmonix fans show strongest brand affinity for American Musical Supply (42.27×), Digital audio workstation (15.33×), and Clarinet (9.95×) over the country average.

04

Where do Electro-Harmonix fans live in United States?

Electro-Harmonix fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Electro-Harmonix fans also like?

Beyond Electro-Harmonix itself, the audience over-indexes on Digital audio workstation (15.33×), Clarinet (9.95×), Korg (35.67×), and Cello (9.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Electro-Harmonix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electro-Harmonix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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