Electro-Harmonix Audience in United States
Electro-Harmonix has an estimated audience of 1,222,182 people in United States. 29.5% are female, 70.5% are male, average age 33.5. Top brand affinities: Ozzy Osbourne, Capital One, CarGurus, Chester Bennington, Kurt Cobain.
Top brand affinities include Ozzy Osbourne, Capital One, CarGurus, with strongest over-indexing on Ozzy Osbourne (18.72× the country average). Demographically, the Electro-Harmonix audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.
Category: Music & Radio · Type: Brand
Demographics of Electro-Harmonix fans
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 33.5 |
| Estimated audience size | 1,222,182 |
Audience persona
The typical Electro-Harmonix fan in United States is more male, around 33.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ozzy Osbourne.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ozzy Osbourne | 18.72× | Music & Radio |
| Capital One | 5.4× | Business & Career |
| CarGurus | 7.33× | Cars & Mobility |
| Chester Bennington | 21.98× | Music & Radio |
| Kurt Cobain | 14.27× | Music & Radio |
| Resident Advisor | 25.61× | Music & Radio |
| Def Leppard | 23.52× | Music & Radio |
| Superman | 2.83× | Movies & TV |
| Google Maps | 4× | Internet & Social Media |
| Clarinet | 9.11× | Music & Radio |
| Korg | 32.2× | Music & Radio |
| Kia Sportage | 20× | Cars & Mobility |
| Slipknot (band) | 17.26× | Music & Radio |
| George Harrison | 15.88× | Music & Radio |
| Mick Jagger | 15.63× | Music & Radio |
| Deftones | 17.38× | Music & Radio |
| Cello | 8.27× | Music & Radio |
| Diane Keaton | 5.36× | Movies & TV |
| Subwoofer | 17.72× | Technology & Electronics |
| Bruce Willis | 6.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.91 |
| Sustainability | BALANCE | 1.6 |
| LGBTQ+ Identity | OPEN | 1.57 |
| DIY Mentality | THRILL | 1.36 |
| Sports Activity | POWER | 1.26 |
| Luxury Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| Japan | 7.7% |
| Germany | 6.9% |
See Electro-Harmonix audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Electro-Harmonix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.