Rascasse Audience Intelligence

Taylor Guitars Target Market in United States

A data profile of the people who buy, follow and care about Taylor Guitars in United States — modelled from more than twelve digital signal sources. Taylor Guitars has an estimated audience of 1,748,743 people in United States.

#4among Music instrument in United States#1625among Brand in United States#1825in Music & Radio

The average Taylor Guitars fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fingerstyle guitar, Vox (musical equipment), Effects unit, with strongest over-indexing on Fingerstyle guitar (24.03× the country average).

Demographically, the Taylor Guitars audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Mindfulness, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taylor Guitars fan in United States is more male, around 34.2 years old, with strong Mindfulness tendencies and a notable affinity for Fingerstyle guitar.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taylor Guitars profile in United States.

Audience size
1.7M
in United States
Gender
29.8%♀
70.2% male
Age
34.2
average years
Country rank
#15807
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Taylor Guitars

29.8% are female, 70.2% are male, average age 34.2.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for Taylor Guitars audience in United States
MetricValue
Female29.8%
Male70.2%
Average age34.2
Estimated audience size1,748,743
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Taylor Guitars audience in United States
Age bracketShare%
16-1938%
20-2917%
30-3914%
40-4914%
50+16%
Fig. 04

Worldwide distribution

55.7%

of the worldwide Taylor Guitars audience comes from United States.

Worldwide audience distribution share by country for Taylor Guitars
CountryShare
United States55.7%
United Kingdom8.0%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taylor Guitars audience in United States is strongest.

Fig. 05

Top regions by affinity

Taylor Guitars customers by region in United States
#RegionReachAffinity×
01Hawaii~10K1.42×
02West Virginia~10K1.37×
03Montana~7K1.35×
04California~300K1.34×
05Arkansas~20K1.32×
06Tennessee~50K1.30×
07Utah~20K1.29×
08Idaho~10K1.26×
09Alabama~30K1.22×
10Kentucky~30K1.19×
11Alaska~4K1.16×
12Oregon~20K1.15×
13New Hampshire~8K1.15×
14Oklahoma~20K1.11×
15Maine~7K1.10×
16Vermont~3K1.10×
17Colorado~30K1.08×
18Washington~40K1.05×
19Mississippi~10K1.02×
20South Carolina~30K1.00×
21Connecticut~20K1.00×
22North Carolina~50K0.99×
23Missouri~30K0.97×
24New Mexico~9K0.97×
25Kansas~10K0.96×
26South Dakota~4K0.96×
27North Dakota~3K0.96×
28Louisiana~20K0.95×
29Arizona~30K0.94×
30Virginia~40K0.93×
31Indiana~30K0.92×
32Minnesota~20K0.92×
33Nebraska~8K0.89×
34Georgia~50K0.88×
35Pennsylvania~50K0.87×
36Iowa~10K0.86×
37Massachusetts~30K0.85×
38Texas~100K0.84×
39Ohio~50K0.84×
40Wisconsin~20K0.83×
41Rhode Island~5K0.82×
42Maryland~20K0.81×
43Nevada~10K0.80×
44Florida~90K0.79×
45Delaware~4K0.79×
46Michigan~40K0.78×
47Illinois~40K0.75×
48New York~70K0.69×
49New Jersey~30K0.68×
50Washington, District of Columbia~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Taylor Guitars, United States
0.67×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taylor Guitars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taylor Guitars audience
#·InterestCategoryAffinity×
01Vox (musical equipment)Music & Radio32.17×
02EpiphoneMusic & Radio29.67×
03Fingerstyle guitarMusic & Radio24.03×
04Effects unitTechnology & Electronics23.59×
05Electro-HarmonixMusic & Radio23.45×
06Classical guitarMusic & Radio17.49×
07Reverb.comShopping16.45×
08Shred guitarMusic & Radio14.24×
09Eddie Van HalenMusic & Radio14.06×
10Guitarist (magazine)Music & Radio12.72×
11Guitar soloMusic & Radio11.69×
12SynthesizerMusic & Radio11.67×
13Guitar CenterMusic & Radio11.58×
14Digital audio workstationTechnology & Electronics9.38×
15Gibson Guitar CorporationMusic & Radio8.04×
16Audio masteringMusic & Radio7.39×
17Electric guitarMusic & Radio4.25×
18Bass guitarMusic & Radio4.07×
19Musical instrumentMusic & Radio2.61×
20Popular musicMusic & Radio2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taylor Guitars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taylor Guitars audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.28×
Quality AwarenessPREMIUM1.26×
SustainabilityBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taylor Guitars audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.63×
Family OrientationCONSERVATISM0.70×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Taylor Guitars's target market in United States?

Taylor Guitars's target market in United States covers an estimated 1,748,743 people, concentrated in California and Texas.

02

What is the gender split and age of Taylor Guitars customers?

29.8% of the Taylor Guitars audience are female, 70.2% are male, with an average age of 34.2 years.

03

Which brands do Taylor Guitars fans like most?

Taylor Guitars fans show strongest brand affinity for Fingerstyle guitar (24.03×), Vox (musical equipment) (32.17×), and Effects unit (23.59×) over the country average.

04

Where do Taylor Guitars fans live in United States?

Taylor Guitars fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Taylor Guitars fans also like?

Beyond Taylor Guitars itself, the audience over-indexes on Vox (musical equipment) (32.17×), Effects unit (23.59×), Classical guitar (17.49×), and Epiphone (29.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music instrument audiences in United States

See Taylor Guitars audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Taylor Guitars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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