Taylor Guitars Audience in United States

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Taylor Guitars has an estimated audience of 1,753,968 people in United States. 29.8% are female, 70.2% are male, average age 34.2. Top regions: California, Texas, Florida. Top brand affinities: Fingerstyle guitar, Vox (musical equipment), Effects unit, Classical guitar, Epiphone.

The average Taylor Guitars fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fingerstyle guitar, Vox (musical equipment), Effects unit, with strongest over-indexing on Fingerstyle guitar (24.03× the country average). Demographically, the Taylor Guitars audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand · Subtype: Music instrument

Demographics of Taylor Guitars fans

Demographic split for Taylor Guitars audience in United States
MetricValue
Female29.8%
Male70.2%
Average age34.2
Estimated audience size1,753,968

Audience persona

The typical Taylor Guitars fan in United States is more male, around 34.2 years old, with strong Tradition tendencies and a notable affinity for Fingerstyle guitar.

Top regions in United States

Top regions ranked by reach for Taylor Guitars in United States
RegionReachAffinity
California260,6921.35×
Texas136,4160.9×
Florida97,5670.82×
New York70,4410.72×
North Carolina55,4611.05×
Pennsylvania54,3930.92×
Georgia50,0370.93×
Ohio48,4780.9×
Illinois47,6160.81×
Tennessee47,2271.34×
Virginia42,5881×
Washington38,4231.09×
Michigan36,3260.79×
Arizona34,7970.97×
Alabama31,6031.29×
New Jersey30,6800.69×
Colorado30,3521.1×
Indiana29,9180.93×
Massachusetts29,6880.86×
Missouri27,5920.98×
Kentucky26,8871.22×
South Carolina26,2450.99×
Oregon23,5961.17×
Minnesota23,1860.92×
Maryland22,0400.73×
Oklahoma21,9001.12×
Wisconsin21,8780.83×
Louisiana21,7460.96×
Utah20,7321.32×
Arkansas19,3631.34×
Connecticut17,0130.97×
Mississippi14,4751×
Nevada14,1210.83×
Kansas13,5120.98×
Iowa12,0740.84×
Idaho11,1301.27×
West Virginia11,0571.35×
Hawaii10,6021.41×
New Mexico8,5160.97×
New Hampshire8,0071.16×
Nebraska7,6470.87×
Maine6,8531.09×
Montana6,5721.35×
Alaska4,3861.17×
Rhode Island4,1800.75×
South Dakota3,5680.88×
North Dakota3,2730.91×
Delaware3,1320.65×
Washington, District of Columbia2,9680.56×
Vermont2,8220.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taylor Guitars audience
BrandAffinityCategory
Fingerstyle guitar24.03×Music & Radio
Vox (musical equipment)32.17×Music & Radio
Effects unit23.59×Technology & Electronics
Classical guitar17.49×Music & Radio
Epiphone29.67×Music & Radio
Shred guitar14.24×Music & Radio
Audio mastering7.39×Music & Radio
Electro-Harmonix23.45×Music & Radio
Synthesizer11.67×Music & Radio
Electric guitar4.25×Music & Radio
Reverb.com16.45×Shopping
Bass guitar4.07×Music & Radio
Popular music2.55×Music & Radio
Eddie Van Halen14.06×Music & Radio
Digital audio workstation9.38×Technology & Electronics
Guitar solo11.69×Music & Radio
Guitar Center11.58×Music & Radio
Musical instrument2.61×Music & Radio
Rock and roll2.45×Music & Radio
Kristen Schaal15.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taylor Guitars audience
TraitClusterScore
TraditionCONSERVATISM1.54
LGBTQ+ IdentityOPEN1.53
SustainabilityBALANCE1.51
Luxury OrientationPREMIUM1.42
Early Adopter MentalityPOWER1.4
Risk AppetiteTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Taylor Guitars
CountryShare
United States55.8%
United Kingdom8.0%
Canada5.8%

See Taylor Guitars audiences in other countries

More Music instrument audiences in United States

Frequently asked questions

How many fans does Taylor Guitars have in United States?

Taylor Guitars has an estimated audience of 1,753,968 people in United States, concentrated in California and Texas.

What is the gender split and age of Taylor Guitars fans?

29.8% of Taylor Guitars fans are female, 70.2% are male, with an average age of 34.2 years.

Which brands do Taylor Guitars fans like most?

Taylor Guitars fans show strongest brand affinity for Fingerstyle guitar (24.03×), Vox (musical equipment) (32.17×), and Effects unit (23.59×) over the country average.

Where do Taylor Guitars fans live in United States?

Taylor Guitars fans in United States are most concentrated in California (reach 260,692), Texas (reach 136,416), and Florida (reach 97,567). These three regions account for the largest share of the active audience.

What other brands do Taylor Guitars fans also like?

Beyond Taylor Guitars itself, the audience over-indexes on Vox (musical equipment) (32.17×), Effects unit (23.59×), Classical guitar (17.49×), and Epiphone (29.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taylor Guitars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.