Rascasse Audience Intelligence

Vox (musical equipment) Audience in United States

A data profile of the people who buy, follow and care about Vox (musical equipment) in United States — modelled from more than twelve digital signal sources. Vox (musical equipment) has an estimated audience of 3,092,573 people in United States.

#5023among Topic in United States#1014in Music & Radio

The average Vox (musical equipment) fan in United States is 33.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Taylor Guitars, Guitar Center, Clarinet, with strongest over-indexing on Taylor Guitars (32.17× the country average).

Demographically, the Vox (musical equipment) audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vox (musical equipment) fan in United States is more male, around 33.9 years old, with strong Sustainability tendencies and a notable affinity for Taylor Guitars.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vox (musical equipment) profile in United States.

Audience size
3.1M
in United States
Gender
29.2%♀
70.8% male
Age
33.9
average years
Country rank
#10032
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vox (musical equipment) fans

29.2% are female, 70.8% are male, average age 33.9.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Vox (musical equipment) audience in United States
MetricValue
Female29.2%
Male70.8%
Average age33.9
Estimated audience size3,092,573
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Vox (musical equipment) audience in United States
Age bracketShare%
16-1939%
20-2917%
30-3914%
40-4915%
50+15%
Fig. 04

Worldwide distribution

31.6%

of the worldwide Vox (musical equipment) audience comes from United States.

Worldwide audience distribution share by country for Vox (musical equipment)
CountryShare
United States31.6%
Saudi Arabia9.0%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vox (musical equipment) audience in United States is strongest.

Fig. 05

Top regions by affinity

Vox (musical equipment) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.52×
02Vermont~8K1.47×
03Oregon~50K1.40×
04Maine~20K1.36×
05Washington~80K1.34×
06Minnesota~60K1.27×
07Massachusetts~70K1.22×
08Colorado~60K1.20×
09Alaska~8K1.18×
10New Hampshire~10K1.17×
11Wisconsin~50K1.15×
12New Mexico~20K1.11×
13Montana~9K1.11×
14Pennsylvania~100K1.08×
15Connecticut~30K1.06×
16Illinois~100K1.04×
17Rhode Island~10K1.04×
18Virginia~80K1.03×
19Maryland~50K1.03×
20Ohio~100K1.02×
21Michigan~80K1.01×
22New York~200K1.00×
23Kansas~20K1.00×
24Missouri~50K0.99×
25North Dakota~6K0.98×
26Utah~30K0.97×
27Idaho~20K0.97×
28Delaware~8K0.97×
29South Dakota~7K0.97×
30Kentucky~40K0.95×
31North Carolina~90K0.94×
32Indiana~50K0.93×
33Nebraska~10K0.93×
34West Virginia~10K0.93×
35Oklahoma~30K0.92×
36Arizona~60K0.90×
37Iowa~20K0.90×
38New Jersey~70K0.89×
39Arkansas~20K0.88×
40Tennessee~50K0.85×
41California~300K0.84×
42Hawaii~10K0.84×
43South Carolina~40K0.80×
44Texas~200K0.78×
45Georgia~70K0.78×
46Nevada~20K0.78×
47Florida~200K0.74×
48Alabama~30K0.73×
49Louisiana~30K0.73×
50Mississippi~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Vox (musical equipment), United States
0.64×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vox (musical equipment) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vox (musical equipment) audience
#·InterestCategoryAffinity×
01ArturiaMusic & Radio38.17×
02Taylor GuitarsMusic & Radio32.17×
03Guitar CenterMusic & Radio19.90×
04TuneCoreMusic & Radio14.57×
05DickiesFashion & Accessoires12.19×
06Digital audio workstationTechnology & Electronics10.69×
07High-end audioTechnology & Electronics9.95×
08ClarinetMusic & Radio9.91×
09CelloMusic & Radio9.57×
10SaxophoneMusic & Radio9.13×
11Percussion instrumentMusic & Radio8.60×
12Thrash metalMusic & Radio7.40×
13ViolinMusic & Radio6.83×
14PianoMusic & Radio5.66×
15Sustainable energyHome & Garden5.57×
16Bass guitarMusic & Radio5.29×
17Acoustic guitarMusic & Radio5.11×
18Renewable energyBusiness & Career4.61×
19Musical instrumentMusic & Radio4.21×
20Electric guitarMusic & Radio4.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vox (musical equipment) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vox (musical equipment) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.97×
PatriotismCONSERVATISM1.90×
TraditionCONSERVATISM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vox (musical equipment) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Healthy LifestyleBALANCE0.72×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vox (musical equipment) have in United States?

Vox (musical equipment) has an estimated audience of 3,092,573 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vox (musical equipment) fans?

29.2% of Vox (musical equipment) fans are female, 70.8% are male, with an average age of 33.9 years.

03

Which brands do Vox (musical equipment) fans like most?

Vox (musical equipment) fans show strongest brand affinity for Taylor Guitars (32.17×), Guitar Center (19.9×), and Clarinet (9.91×) over the country average.

04

Where do Vox (musical equipment) fans live in United States?

Vox (musical equipment) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vox (musical equipment) fans also like?

Beyond Vox (musical equipment) itself, the audience over-indexes on Guitar Center (19.9×), Clarinet (9.91×), Bass guitar (5.29×), and Cello (9.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vox (musical equipment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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