Vox (musical equipment) Audience in Germany
Vox (musical equipment) has an estimated audience of 385,951 people in Germany. 39.1% are female, 60.9% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: James Hetfield, Deftones, Thomann, Chester Bennington, Drum and bass.
The average Vox (musical equipment) fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include James Hetfield, Deftones, Thomann, with strongest over-indexing on James Hetfield (46.36× the country average). Demographically, the Vox (musical equipment) audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Vox (musical equipment) fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 37.7 |
| Estimated audience size | 385,951 |
Audience persona
The typical Vox (musical equipment) fan in Germany is more male, around 37.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for James Hetfield.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,442 | 1.05× |
| Bayern | 62,367 | 1.01× |
| Baden-Württemberg | 50,276 | 0.95× |
| Niedersachsen | 41,934 | 1.12× |
| Hessen | 29,895 | 1.02× |
| Rheinland-Pfalz | 19,673 | 1.02× |
| Sachsen | 19,260 | 1.02× |
| Berlin | 16,568 | 0.96× |
| Schleswig-Holstein | 15,434 | 1.11× |
| Brandenburg | 11,719 | 0.98× |
| Thüringen | 10,367 | 1.05× |
| Sachsen-Anhalt | 9,368 | 0.94× |
| Hamburg | 8,084 | 0.93× |
| Mecklenburg-Vorpommern | 7,928 | 1.08× |
| Saarland | 4,391 | 0.93× |
| Bremen | 2,869 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| James Hetfield | 46.36× | Music & Radio |
| Deftones | 46.4× | Music & Radio |
| Thomann | 12.8× | Shopping |
| Chester Bennington | 21.22× | Music & Radio |
| Drum and bass | 18.77× | Music & Radio |
| Monuments | 46.61× | Music & Radio |
| Alice Cooper (band) | 17.48× | Music & Radio |
| Synthesizer | 18.88× | Music & Radio |
| Acoustic guitar | 9.03× | Music & Radio |
| Linkin Park | 10.96× | Music & Radio |
| Roland Corporation | 29.96× | Music & Radio |
| Ozzy Osbourne | 10.07× | Music & Radio |
| Within Temptation | 31.37× | Music & Radio |
| Suzi Quatro | 11.31× | Music & Radio |
| Death metal | 9.24× | Music & Radio |
| Kurt Cobain | 11.26× | Music & Radio |
| Eskimo Callboy | 13.36× | Music & Radio |
| Falling in Reverse | 20.61× | Music & Radio |
| Joe Bonamassa | 18.06× | Music & Radio |
| Ryanair | 2.97× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.68 |
| Sustainability | BALANCE | 1.53 |
| Tradition | CONSERVATISM | 1.45 |
| Urban Lifestyle | OPEN | 1.44 |
| Sports Activity | POWER | 1.4 |
| Design Affinity | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| Saudi Arabia | 8.5% |
| Japan | 6.0% |
See Vox (musical equipment) audiences in other countries
- Vox (musical equipment) — United States
- Vox (musical equipment) — United Kingdom
- Vox (musical equipment) — France
- Vox (musical equipment) — Italy
- Vox (musical equipment) — Spain
- Vox (musical equipment) — Brazil
- Vox (musical equipment) — Japan
- Vox (musical equipment) — South Korea
- Vox (musical equipment) — India
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vox (musical equipment) have in Germany?
Vox (musical equipment) has an estimated audience of 385,951 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vox (musical equipment) fans?
39.1% of Vox (musical equipment) fans are female, 60.9% are male, with an average age of 37.7 years.
Which brands do Vox (musical equipment) fans like most?
Vox (musical equipment) fans show strongest brand affinity for James Hetfield (46.36×), Deftones (46.4×), and Thomann (12.8×) over the country average.
Where do Vox (musical equipment) fans live in Germany?
Vox (musical equipment) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,442), Bayern (reach 62,367), and Baden-Württemberg (reach 50,276). These three regions account for the largest share of the active audience.
What other brands do Vox (musical equipment) fans also like?
Beyond Vox (musical equipment) itself, the audience over-indexes on Deftones (46.4×), Thomann (12.8×), Chester Bennington (21.22×), and Drum and bass (18.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vox (musical equipment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.