Rascasse Audience Intelligence

Vox (musical equipment) Audience in Germany

A data profile of the people who buy, follow and care about Vox (musical equipment) in Germany — modelled from more than twelve digital signal sources. Vox (musical equipment) has an estimated audience of 385,951 people in Germany.

#5382among Topic in Germany#1736in Music & Radio

The average Vox (musical equipment) fan in Germany is 37.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include James Hetfield, Mesa Boogie, Thomann, with strongest over-indexing on James Hetfield (62.6× the country average).

Demographically, the Vox (musical equipment) audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vox (musical equipment) fan in Germany is more male, around 37.7 years old, with strong Tradition tendencies and a notable affinity for James Hetfield.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vox (musical equipment) profile in Germany.

Audience size
386K
in Germany
Gender
39.1%♀
60.9% male
Age
37.7
average years
Country rank
#14427
Topic in Germany
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vox (musical equipment) fans

39.1% are female, 60.9% are male, average age 37.7.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Vox (musical equipment) audience in Germany
MetricValue
Female39.1%
Male60.9%
Average age37.7
Estimated audience size385,951
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Vox (musical equipment) audience in Germany
Age bracketShare%
16-1926%
20-2916%
30-3920%
40-4921%
50+17%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Vox (musical equipment) audience comes from Germany.

Worldwide audience distribution share by country for Vox (musical equipment)
CountryShare
United States31.6%
Saudi Arabia9.0%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vox (musical equipment) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vox (musical equipment) fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~8K1.12×
02Schleswig-Holstein~20K1.11×
03Niedersachsen~40K1.10×
04Thüringen~10K1.06×
05Sachsen~20K1.05×
06Nordrhein-Westfalen~90K1.02×
07Brandenburg~10K1.00×
08Hessen~30K0.99×
09Rheinland-Pfalz~20K0.99×
10Sachsen-Anhalt~10K0.98×
11Saarland~5K0.98×
12Bayern~60K0.97×
13Hamburg~8K0.95×
14Baden-Württemberg~50K0.92×
15Berlin~20K0.92×
16Bremen~3K0.88×
Fig. 06

Affinity by region

Affinity by region — Vox (musical equipment), Germany
0.88×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vox (musical equipment) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vox (musical equipment) audience
#·InterestCategoryAffinity×
01Mesa BoogieMusic & Radio122.84×
02James HetfieldMusic & Radio62.60×
03MonumentsMusic & Radio60.73×
04Jeff BeckMusic & Radio30.29×
05FenderMusic & Radio28.38×
06DeftonesMusic & Radio24.75×
07Joe BonamassaMusic & Radio24.64×
08Roland CorporationMusic & Radio24.43×
09The BeatlesMusic & Radio20.31×
10MegadethMusic & Radio18.90×
11ThomannShopping15.60×
12Guns N' RosesMusic & Radio14.85×
13Eskimo CallboyMusic & Radio14.09×
14Chester BenningtonMusic & Radio12.48×
15Drum and bassMusic & Radio11.36×
16Bass guitarMusic & Radio10.14×
17Acoustic guitarMusic & Radio9.30×
18Thrash metalMusic & Radio7.89×
19Death metalMusic & Radio7.70×
20Progressive rockMusic & Radio6.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vox (musical equipment) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vox (musical equipment) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.03×
Early Adopter MentalityPOWER1.63×
Risk AppetiteTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vox (musical equipment) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.43×
IndulgenceJOY0.58×
Family OrientationCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vox (musical equipment) have in Germany?

Vox (musical equipment) has an estimated audience of 385,951 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vox (musical equipment) fans?

39.1% of Vox (musical equipment) fans are female, 60.9% are male, with an average age of 37.7 years.

03

Which brands do Vox (musical equipment) fans like most?

Vox (musical equipment) fans show strongest brand affinity for James Hetfield (62.6×), Mesa Boogie (122.84×), and Thomann (15.6×) over the country average.

04

Where do Vox (musical equipment) fans live in Germany?

Vox (musical equipment) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Vox (musical equipment) fans also like?

Beyond Vox (musical equipment) itself, the audience over-indexes on Mesa Boogie (122.84×), Thomann (15.6×), Monuments (60.73×), and Bass guitar (10.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Vox (musical equipment) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vox (musical equipment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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