Rascasse Audience Intelligence

Classical guitar Audience in United States

A data profile of the people who buy, follow and care about Classical guitar in United States — modelled from more than twelve digital signal sources. Classical guitar has an estimated audience of 6,705,836 people in United States.

#3123among Topic in United States#409in Music & Radio

The average Classical guitar fan in United States is 34.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Taylor Guitars, Bodrum, Disneyland Paris, with strongest over-indexing on Taylor Guitars (17.49× the country average).

Demographically, the Classical guitar audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Classical guitar fan in United States is more male, around 34.1 years old, with strong Tradition tendencies and a notable affinity for Taylor Guitars.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Classical guitar profile in United States.

Audience size
6.7M
in United States
Gender
34.5%♀
65.5% male
Age
34.1
average years
Country rank
#5208
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Classical guitar fans

34.5% are female, 65.5% are male, average age 34.1.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Classical guitar audience in United States
MetricValue
Female34.5%
Male65.5%
Average age34.1
Estimated audience size6,705,836
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Classical guitar audience in United States
Age bracketShare%
16-1939%
20-2918%
30-3913%
40-4914%
50+16%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Classical guitar audience comes from United States.

Worldwide audience distribution share by country for Classical guitar
CountryShare
United States27.4%
Brazil9.6%
Japan7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Classical guitar audience in United States is strongest.

Fig. 05

Top regions by affinity

Classical guitar fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~50K1.45×
02Utah~80K1.33×
03California~1M1.31×
04Texas~700K1.25×
05Washington~200K1.23×
06Oregon~90K1.21×
07Nevada~80K1.20×
08Alaska~20K1.18×
09Arizona~200K1.17×
10Kentucky~100K1.16×
11Idaho~40K1.15×
12Hawaii~30K1.13×
13Oklahoma~80K1.10×
14Colorado~100K1.09×
15Virginia~200K1.08×
16Minnesota~100K1.05×
17Maine~30K1.05×
18Tennessee~100K1.03×
19Arkansas~60K1.03×
20Montana~20K1.02×
21Vermont~10K1.02×
22Massachusetts~100K0.99×
23Kansas~50K0.99×
24Maryland~100K0.98×
25Alabama~90K0.98×
26North Carolina~200K0.97×
27Rhode Island~20K0.97×
28West Virginia~30K0.96×
29Illinois~200K0.95×
30Missouri~100K0.95×
31New Hampshire~30K0.95×
32Georgia~200K0.94×
33Indiana~100K0.94×
34Connecticut~60K0.93×
35New Jersey~200K0.92×
36Louisiana~80K0.91×
37New York~300K0.89×
38South Carolina~90K0.89×
39Pennsylvania~200K0.88×
40Ohio~200K0.88×
41Nebraska~30K0.88×
42Florida~400K0.87×
43Michigan~200K0.87×
44Mississippi~50K0.87×
45North Dakota~10K0.85×
46Wisconsin~80K0.84×
47Washington, District of Columbia~20K0.84×
48South Dakota~10K0.84×
49Iowa~50K0.82×
50Delaware~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Classical guitar, United States
0.82×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Classical guitar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Classical guitar audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure18.31×
02Taylor GuitarsMusic & Radio17.49×
03BodrumTravel & Leisure15.75×
04International educationBusiness & Career11.56×
05Guitar CenterMusic & Radio10.60×
06Iron MaidenMusic & Radio10.47×
07Eddie Van HalenMusic & Radio9.90×
08Disneyland ParisTravel & Leisure8.15×
09BritpopMusic & Radio6.29×
10Antique carCars & Mobility4.90×
11Touring motorcycleCars & Mobility4.46×
12DancehallsMusic & Radio3.27×
13Acoustic guitarMusic & Radio3.22×
14Bass guitarMusic & Radio2.92×
15Vintage clothingFashion & Accessoires2.59×
16Electric guitarMusic & Radio2.49×
17Musical instrumentMusic & Radio2.36×
18Blues musicMusic & Radio1.93×
19SupermanMovies & TV1.88×
20Do it yourself (DIY)Home & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Classical guitar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Classical guitar audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.61×
Community OrientationOPEN1.60×
Early Adopter MentalityPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Classical guitar audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.54×
Family OrientationCONSERVATISM0.64×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Classical guitar have in United States?

Classical guitar has an estimated audience of 6,705,836 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Classical guitar fans?

34.5% of Classical guitar fans are female, 65.5% are male, with an average age of 34.1 years.

03

Which brands do Classical guitar fans like most?

Classical guitar fans show strongest brand affinity for Taylor Guitars (17.49×), Bodrum (15.75×), and Disneyland Paris (8.15×) over the country average.

04

Where do Classical guitar fans live in United States?

Classical guitar fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Classical guitar fans also like?

Beyond Classical guitar itself, the audience over-indexes on Bodrum (15.75×), Disneyland Paris (8.15×), International education (11.56×), and Superman (1.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Classical guitar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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