Sennheiser Audience in United States

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Sennheiser has an estimated audience of 1,520,798 people in United States. 28.0% are female, 72.0% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Audio-Technica, High-end audio, Home audio, Gmail, High fidelity.

The average Sennheiser fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Audio-Technica, High-end audio, Home audio, with strongest over-indexing on Audio-Technica (52.73× the country average). Demographically, the Sennheiser audience skews more male with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Sennheiser fans

Demographic split for Sennheiser audience in United States
MetricValue
Female28.0%
Male72.0%
Average age35.6
Estimated audience size1,520,798

Audience persona

The typical Sennheiser fan in United States is more male, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Audio-Technica.

Top regions in United States

Top regions ranked by reach for Sennheiser in United States
RegionReachAffinity
California238,7821.43×
Texas145,9351.12×
Florida108,1351.05×
New York103,1611.21×
Illinois56,7831.12×
Georgia47,4321.01×
Washington47,4021.55×
Pennsylvania45,2160.88×
Ohio41,2330.88×
North Carolina40,5990.89×
New Jersey40,2041.04×
Virginia39,7761.07×
Michigan38,6610.97×
Massachusetts35,4051.18×
Arizona34,4421.11×
Tennessee29,4360.96×
Colorado28,8791.2×
Indiana25,8860.93×
Maryland23,4850.9×
Oregon23,4571.35×
Minnesota23,3291.07×
Wisconsin21,8390.95×
Missouri21,5600.88×
South Carolina17,5000.76×
Alabama17,0590.8×
Oklahoma16,8471×
Kentucky16,8310.88×
Utah16,8061.23×
Connecticut16,6131.09×
Nevada16,3181.11×
Louisiana15,2890.78×
Iowa11,6620.93×
Kansas11,4900.96×
Arkansas11,1160.89×
Mississippi8,1450.65×
New Mexico7,8561.03×
Idaho7,7451.02×
Hawaii7,2671.11×
Nebraska6,9780.91×
New Hampshire6,8331.14×
West Virginia5,1180.72×
Washington, District of Columbia4,9491.08×
Maine4,9460.91×
Rhode Island4,3690.9×
Montana4,2741.01×
Alaska3,8961.2×
Delaware3,0480.73×
North Dakota2,7640.88×
South Dakota2,6940.77×
Vermont2,4410.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sennheiser audience
BrandAffinityCategory
Audio-Technica52.73×Technology & Electronics
High-end audio28.36×Technology & Electronics
Home audio21.74×Technology & Electronics
Gmail5.45×Internet & Social Media
High fidelity20.24×Technology & Electronics
Fingerstyle guitar16.11×Music & Radio
Audio power amplifier17.58×Technology & Electronics
In-ear monitor33.06×Music & Radio
Effects unit14.47×Technology & Electronics
Microphone7.09×Music & Radio
Live sound mixing28.73×Music & Radio
Roland Corporation27.78×Music & Radio
Wireless speakers15.86×Technology & Electronics
Sound design14.49×Music & Radio
QSC Audio Products59.64×Business & Career
Pro-Ject13.64×Music & Radio
Korg30.68×Music & Radio
Electronics3.83×Technology & Electronics
Android (operating system)3.09×Technology & Electronics
Record shop13.76×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sennheiser audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.19
Early Adopter MentalityPOWER1.99
Luxury OrientationPREMIUM1.72
Family OrientationCONSERVATISM1.59
SustainabilityBALANCE1.55
IndulgenceJOY1.54

Worldwide distribution

Worldwide audience distribution share by country for Sennheiser
CountryShare
United States16.5%
India12.8%
Japan9.5%

See Sennheiser audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Sennheiser have in United States?

Sennheiser has an estimated audience of 1,520,798 people in United States, concentrated in California and Texas.

What is the gender split and age of Sennheiser fans?

28.0% of Sennheiser fans are female, 72.0% are male, with an average age of 35.6 years.

Which brands do Sennheiser fans like most?

Sennheiser fans show strongest brand affinity for Audio-Technica (52.73×), High-end audio (28.36×), and Home audio (21.74×) over the country average.

Where do Sennheiser fans live in United States?

Sennheiser fans in United States are most concentrated in California (reach 238,782), Texas (reach 145,935), and Florida (reach 108,135). These three regions account for the largest share of the active audience.

What other brands do Sennheiser fans also like?

Beyond Sennheiser itself, the audience over-indexes on High-end audio (28.36×), Home audio (21.74×), Gmail (5.45×), and High fidelity (20.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sennheiser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.