Rascasse Audience Intelligence

Romania Audience in Germany

A data profile of the people who buy, follow and care about Romania in Germany — modelled from more than twelve digital signal sources. Romania has an estimated audience of 3,122,424 people in Germany.

#27among Country in Germany#112among POI in Germany#163in Travel & Leisure

The average Romania fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar cell, Netto Marken-Discount, Esso, with strongest over-indexing on Solar cell (5.88× the country average).

Demographically, the Romania audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Romania fan in Germany is balanced, around 41.8 years old, with strong Need for Security tendencies and a notable affinity for Solar cell.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Romania profile in Germany.

Audience size
3.1M
in Germany
Gender
52.0%♀
48.0% male
Age
41.8
average years
Country rank
#2011
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Romania fans

52.0% are female, 48.0% are male, average age 41.8.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Romania audience in Germany
MetricValue
Female52.0%
Male48.0%
Average age41.8
Estimated audience size3,122,424
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Romania audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3922%
40-4927%
50+22%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Romania audience comes from Germany.

Worldwide audience distribution share by country for Romania
CountryShare
Romania16.3%
Italy11.5%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Romania audience in Germany is strongest.

Fig. 05

Top regions by affinity

Romania fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~700K1.38×
02Baden-Württemberg~600K1.34×
03Hessen~300K1.20×
04Nordrhein-Westfalen~800K1.17×
05Niedersachsen~300K1.07×
06Hamburg~80K1.07×
07Berlin~100K1.03×
08Schleswig-Holstein~100K1.01×
09Bremen~30K0.97×
10Sachsen~100K0.94×
11Saarland~40K0.94×
12Brandenburg~80K0.85×
13Thüringen~70K0.83×
14Mecklenburg-Vorpommern~50K0.83×
15Sachsen-Anhalt~70K0.82×
16Rheinland-Pfalz~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Romania, Germany
0.69×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Romania audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Romania audience
#·InterestCategoryAffinity×
01Indoor soccerSports9.38×
02Minimal musicMusic & Radio6.10×
03Solar cellHome & Garden5.88×
04Tottenham Hotspur F.C.Sports3.47×
05EssoCars & Mobility3.31×
06DonationBusiness & Career3.26×
07Solar energyHome & Garden2.58×
08TattoosFashion & Accessoires2.36×
09DessertsFood & Beverages2.19×
10PostbankBusiness & Career2.11×
11Netto Marken-DiscountShopping2.03×
12AutoScout24Cars & Mobility2.03×
13CHECK24Business & Career1.81×
14KauflandShopping1.77×
15WhatsAppInternet & Social Media1.76×
16TagesschauMovies & TV1.65×
17EBayShopping1.55×
18AldiShopping1.54×
19CommerzbankBusiness & Career1.52×
20Müller (company)Food & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Romania audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Romania audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.93×
SpiritualityBALANCE1.72×
TraditionCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Romania audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.69×
Sports ActivityPOWER0.74×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Romania have in Germany?

Romania has an estimated audience of 3,122,424 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Romania fans?

52.0% of Romania fans are female, 48.0% are male, with an average age of 41.8 years.

03

Which brands do Romania fans like most?

Romania fans show strongest brand affinity for Solar cell (5.88×), Netto Marken-Discount (2.03×), and Esso (3.31×) over the country average.

04

Where do Romania fans live in Germany?

Romania fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Romania fans also like?

Beyond Romania itself, the audience over-indexes on Netto Marken-Discount (2.03×), Esso (3.31×), Tagesschau (1.65×), and AutoScout24 (2.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Romania audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Romania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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