Romania Audience in Germany
Romania has an estimated audience of 3,122,424 people in Germany. 52.0% are female, 48.0% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Stradivarius, Pillow, Unique Gifts, Birthday Gifts.
The average Romania fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Stradivarius, Pillow, with strongest over-indexing on Gil Ofarim (2.84× the country average). Demographically, the Romania audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Pet Ownership, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Romania fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 41.8 |
| Estimated audience size | 3,122,424 |
Audience persona
The typical Romania fan in Germany is balanced, around 41.8 years old, with strong Pet Ownership tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 830,965 | 1.22× |
| Bayern | 702,520 | 1.4× |
| Baden-Württemberg | 575,619 | 1.35× |
| Niedersachsen | 332,499 | 1.1× |
| Hessen | 275,246 | 1.16× |
| Sachsen | 146,702 | 0.96× |
| Berlin | 141,981 | 1.02× |
| Schleswig-Holstein | 114,083 | 1.02× |
| Rheinland-Pfalz | 93,844 | 0.6× |
| Brandenburg | 83,230 | 0.86× |
| Hamburg | 75,899 | 1.08× |
| Thüringen | 65,119 | 0.82× |
| Sachsen-Anhalt | 64,779 | 0.8× |
| Mecklenburg-Vorpommern | 48,873 | 0.82× |
| Saarland | 34,277 | 0.89× |
| Bremen | 24,550 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.84× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.79× | Home & Garden |
| Unique Gifts | 1.64× | Shopping |
| Birthday Gifts | 1.59× | Kids & Family |
| Israel | 1.58× | Travel & Leisure |
| Video izle | 2.58× | |
| Snow White (Fables) | 1.6× | Literature |
| Kerala | 2.92× | Travel & Leisure |
| Este, Veneto | 1.66× | Travel & Leisure |
| Esra Erol | 3.57× | Movies & TV |
| Volvo V60 | 2.98× | Cars & Mobility |
| Corfu (regional unit) | 1.98× | Travel & Leisure |
| Zagreb | 2.39× | Travel & Leisure |
| Home Delivery | 1.58× | Food & Beverages |
| Medieval fantasy | 6.23× | Literature |
| Theocracy | 5.79× | Music & Radio |
| Justice | 2.03× | Politics & Society |
| Coworking | 2.05× | Business & Career |
| New Era (Namibia) | 2.12× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.38 |
| Need for Security | CONSERVATISM | 1.32 |
| Indulgence | JOY | 1.23 |
| Tradition | CONSERVATISM | 1.21 |
| Patriotism | CONSERVATISM | 1.05 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Romania | 16.3% |
| Italy | 11.5% |
| Germany | 6.8% |
See Romania audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Romania have in Germany?
Romania has an estimated audience of 3,122,424 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Romania fans?
52.0% of Romania fans are female, 48.0% are male, with an average age of 41.8 years.
Which brands do Romania fans like most?
Romania fans show strongest brand affinity for Gil Ofarim (2.84×), Stradivarius (1.97×), and Pillow (1.79×) over the country average.
Where do Romania fans live in Germany?
Romania fans in Germany are most concentrated in Nordrhein-Westfalen (reach 830,965), Bayern (reach 702,520), and Baden-Württemberg (reach 575,619). These three regions account for the largest share of the active audience.
What other brands do Romania fans also like?
Beyond Romania itself, the audience over-indexes on Stradivarius (1.97×), Pillow (1.79×), Unique Gifts (1.64×), and Birthday Gifts (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Romania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.