Rascasse Audience Intelligence

Hertha BSC Audience in United States

A data profile of the people who buy, follow and care about Hertha BSC in United States — modelled from more than twelve digital signal sources. Hertha BSC has an estimated audience of 337,906 people in United States.

#477among Soccer in United States#735among Team in United States#4543in Sports

The average Hertha BSC fan in United States is 38.0 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include 2. Bundesliga, Hamburger SV, Sofascore, with strongest over-indexing on 2. Bundesliga (617.17× the country average).

Demographically, the Hertha BSC audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hertha BSC fan in United States is more male, around 38.0 years old, with strong Mindfulness tendencies and a notable affinity for 2. Bundesliga.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hertha BSC profile in United States.

Audience size
338K
in United States
Gender
34.9%♀
65.1% male
Age
38.0
average years
Country rank
#45460
Team in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hertha BSC fans

34.9% are female, 65.1% are male, average age 38.0.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Hertha BSC audience in United States
MetricValue
Female34.9%
Male65.1%
Average age38.0
Estimated audience size337,906
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Hertha BSC audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4917%
50+20%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Hertha BSC audience comes from United States.

Worldwide audience distribution share by country for Hertha BSC
CountryShare
Germany62.4%
United Kingdom5.6%
Italy3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hertha BSC audience in United States is strongest.

Fig. 05

Top regions by affinity

Hertha BSC fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K2.24×
02Washington, District of Columbia~2K1.79×
03Florida~40K1.64×
04New Jersey~10K1.50×
05Massachusetts~9K1.34×
06Maryland~8K1.31×
07Virginia~10K1.18×
08Nevada~4K1.13×
09California~40K1.12×
10Alaska<1K1.09×
11North Carolina~10K1.07×
12Vermont<1K1.07×
13Illinois~10K1.06×
14Connecticut~4K1.06×
15Rhode Island~1K1.06×
16Hawaii~2K1.04×
17Indiana~6K1.03×
18North Dakota<1K1.03×
19Maine~1K1.01×
20South Dakota<1K1.00×
21New Hampshire~1K0.98×
22Montana<1K0.98×
23Georgia~10K0.97×
24Pennsylvania~10K0.96×
25Colorado~5K0.96×
26Iowa~3K0.96×
27Delaware<1K0.96×
28Nebraska~2K0.95×
29Washington~6K0.94×
30Idaho~2K0.93×
31West Virginia~1K0.93×
32Arizona~6K0.92×
33Minnesota~4K0.92×
34Kansas~2K0.92×
35New Mexico~2K0.90×
36Kentucky~4K0.89×
37Mississippi~2K0.89×
38Arkansas~2K0.89×
39Texas~30K0.88×
40Oregon~3K0.88×
41Utah~3K0.88×
42Michigan~8K0.87×
43Wisconsin~4K0.87×
44South Carolina~4K0.86×
45Missouri~5K0.85×
46Louisiana~4K0.85×
47Oklahoma~3K0.85×
48Tennessee~6K0.83×
49Alabama~4K0.83×
50Ohio~7K0.72×
Fig. 06

Affinity by region

Affinity by region — Hertha BSC, United States
0.72×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hertha BSC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hertha BSC audience
#·InterestCategoryAffinity×
01German Football AssociationSports933.95×
02DFB-PokalSports777.78×
031. FC Union BerlinSports751.62×
04SC FreiburgSports729.17×
05Hamburger SVSports678.26×
06Eintracht FrankfurtSports653.80×
07SV Werder BremenSports638.59×
082. BundesligaSports617.17×
09Hannover 96Sports613.82×
10Leon RobinsonSports572.56×
111. FC NürnbergSports570.23×
12Eric SmithSports498.83×
13VfB StuttgartSports382.17×
14Nick WoltemadeSports371.66×
15SofascoreSports360.95×
16FC Schalke 04Sports335.09×
17VIER PFOTENPets & Animals324.41×
18Giovanni ReynaSports319.33×
19Omar MarmoushSports303.46×
20BundesligaSports104.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hertha BSC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hertha BSC audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE6.92×
PatriotismCONSERVATISM5.71×
TravellingTHRILL3.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hertha BSC audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.44×
CreativityOPEN0.48×
DIY MentalityTHRILL0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hertha BSC have in United States?

Hertha BSC has an estimated audience of 337,906 people in United States, concentrated in New York and California.

02

What is the gender split and age of Hertha BSC fans?

34.9% of Hertha BSC fans are female, 65.1% are male, with an average age of 38.0 years.

03

Which brands do Hertha BSC fans like most?

Hertha BSC fans show strongest brand affinity for 2. Bundesliga (617.17×), Hamburger SV (678.26×), and Sofascore (360.95×) over the country average.

04

Where do Hertha BSC fans live in United States?

Hertha BSC fans in United States are most concentrated in New York (reach ~40K), California (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hertha BSC fans also like?

Beyond Hertha BSC itself, the audience over-indexes on Hamburger SV (678.26×), Sofascore (360.95×), SC Freiburg (729.17×), and Eintracht Frankfurt (653.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Hertha BSC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hertha BSC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →