Hertha BSC Audience in United States

Hertha BSC logo

Hertha BSC has an estimated audience of 338,245 people in United States. 34.9% are female, 65.1% are male, average age 38.0. Top regions: California, New York, Florida. Top brand affinities: 2. Bundesliga, Hamburger SV, Eintracht Frankfurt, Sofascore, SC Freiburg.

The average Hertha BSC fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include 2. Bundesliga, Hamburger SV, Eintracht Frankfurt, with strongest over-indexing on 2. Bundesliga (617.17× the country average). Demographically, the Hertha BSC audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Hertha BSC fans

Demographic split for Hertha BSC audience in United States
MetricValue
Female34.9%
Male65.1%
Average age38.0
Estimated audience size338,245

Audience persona

The typical Hertha BSC fan in United States is more male, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for 2. Bundesliga.

Top regions in United States

Top regions ranked by reach for Hertha BSC in United States
RegionReachAffinity
California44,8241.21×
New York44,6732.36×
Florida39,8971.74×
Texas24,3450.84×
New Jersey14,5691.69×
Illinois12,4211.1×
Pennsylvania10,8710.95×
Virginia10,4391.27×
North Carolina9,8940.97×
Massachusetts9,6011.44×
Georgia9,1230.88×
Michigan7,6680.87×
Maryland7,4281.28×
Washington6,2280.92×
Arizona6,2200.9×
Ohio5,8290.56×
Colorado5,0870.95×
Minnesota4,6660.96×
Indiana4,4960.73×
Nevada4,4121.35×
Tennessee4,1060.61×
Missouri4,0640.75×
Wisconsin3,7110.73×
Connecticut3,3981×
South Carolina3,0760.6×
Kentucky3,0240.71×
Oregon3,0110.78×
Washington, District of Columbia2,7122.67×
Alabama2,5210.53×
Louisiana2,4460.56×
Utah2,3560.78×
Iowa2,2760.82×
Kansas2,0230.76×
Oklahoma1,7920.48×
Hawaii1,6461.13×
Arkansas1,4840.53×
Mississippi1,2770.46×
Idaho1,2730.75×
Rhode Island1,2261.14×
New Hampshire1,2030.9×
Nebraska1,1780.69×
Maine1,1610.96×
Alaska1,0601.46×
New Mexico9760.58×
West Virginia9730.62×
Wyoming8531.7×
Montana8470.9×
South Dakota8361.07×
Vermont8251.39×
North Dakota8141.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hertha BSC audience
BrandAffinityCategory
2. Bundesliga617.17×Sports
Hamburger SV678.26×Sports
Eintracht Frankfurt653.8×Sports
Sofascore360.95×Sports
SC Freiburg729.17×Sports
1. FC Union Berlin751.62×Sports
FC Schalke 04335.09×Sports
SV Werder Bremen638.59×Sports
DFB-Pokal777.78×Sports
1. FC Nürnberg570.23×Sports
Bundesliga104.72×Sports
VfB Stuttgart382.17×Sports
Nick Woltemade371.66×Sports
Hannover 96613.82×Sports
Omar Marmoush303.46×Sports
VIER PFOTEN324.41×Pets & Animals
Dynamo Dresden432.94×Sports
André Silva232.75×Sports
Lars Windhorst1662.55×Business & Career
Marco Reus335.43×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hertha BSC audience
TraitClusterScore
SpiritualityBALANCE1.33
Early Adopter MentalityPOWER1.27
TravellingTHRILL1.26
Risk AppetiteTHRILL1.18
Social Media UsageJOY1.09
Sports ActivityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Hertha BSC
CountryShare
Germany62.5%
United Kingdom5.7%
United States3.8%

See Hertha BSC audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Hertha BSC have in United States?

Hertha BSC has an estimated audience of 338,245 people in United States, concentrated in California and New York.

What is the gender split and age of Hertha BSC fans?

34.9% of Hertha BSC fans are female, 65.1% are male, with an average age of 38.0 years.

Which brands do Hertha BSC fans like most?

Hertha BSC fans show strongest brand affinity for 2. Bundesliga (617.17×), Hamburger SV (678.26×), and Eintracht Frankfurt (653.8×) over the country average.

Where do Hertha BSC fans live in United States?

Hertha BSC fans in United States are most concentrated in California (reach 44,824), New York (reach 44,673), and Florida (reach 39,897). These three regions account for the largest share of the active audience.

What other brands do Hertha BSC fans also like?

Beyond Hertha BSC itself, the audience over-indexes on Hamburger SV (678.26×), Eintracht Frankfurt (653.8×), Sofascore (360.95×), and SC Freiburg (729.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hertha BSC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.