Rascasse Audience Intelligence

VIER PFOTEN Audience in United States

A data profile of the people who buy, follow and care about VIER PFOTEN in United States — modelled from more than twelve digital signal sources. VIER PFOTEN has an estimated audience of 269,434 people in United States.

#13920among Topic in United States#696in Pets & Animals

The average VIER PFOTEN fan in United States is 33.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Careem, Daniel, San Jose Earthquakes, with strongest over-indexing on Careem (2724.99× the country average).

Demographically, the VIER PFOTEN audience skews more female with an average age of 33.2, and over-indexes on personality traits such as DIY Mentality, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical VIER PFOTEN fan in United States is more female, around 33.2 years old, with strong DIY Mentality tendencies and a notable affinity for Careem.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VIER PFOTEN profile in United States.

Audience size
269K
in United States
Gender
72.4%♀
27.6% male
Age
33.2
average years
Country rank
#51029
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of VIER PFOTEN fans

72.4% are female, 27.6% are male, average age 33.2.

Fig. 02

Gender split

72.4%
Female
27.6%
Male
Demographic split for VIER PFOTEN audience in United States
MetricValue
Female72.4%
Male27.6%
Average age33.2
Estimated audience size269,434
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the VIER PFOTEN audience in United States
Age bracketShare%
16-1944%
20-2913%
30-3913%
40-4916%
50+14%
Fig. 04

Worldwide distribution

4.7%

of the worldwide VIER PFOTEN audience comes from United States.

Worldwide audience distribution share by country for VIER PFOTEN
CountryShare
Germany61.1%
Austria5.9%
United States4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VIER PFOTEN audience in United States is strongest.

Fig. 05

Top regions by affinity

VIER PFOTEN fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~6K1.09×
02Hawaii~1K1.07×
03Kansas~2K1.06×
04Washington, District of Columbia<1K1.05×
05Virginia~7K1.04×
06Arizona~6K1.03×
07Nevada~3K1.03×
08Maine<1K1.03×
09Illinois~9K1.02×
10Washington~6K1.02×
11Vermont<1K1.02×
12Michigan~7K1.01×
13Maryland~5K1.01×
14Wisconsin~4K1.01×
15Connecticut~3K1.01×
16Arkansas~2K1.01×
17Nebraska~1K1.01×
18Montana<1K1.01×
19New Jersey~7K1.00×
20Indiana~5K1.00×
21Alabama~4K1.00×
22Louisiana~3K1.00×
23Kentucky~3K1.00×
24Oregon~3K1.00×
25Oklahoma~3K1.00×
26Utah~2K1.00×
27Iowa~2K1.00×
28New Mexico~1K1.00×
29New Hampshire~1K1.00×
30Rhode Island<1K1.00×
31Pennsylvania~9K0.99×
32Ohio~8K0.99×
33Tennessee~5K0.99×
34Missouri~4K0.99×
35Colorado~4K0.99×
36South Carolina~4K0.99×
37Minnesota~4K0.99×
38New York~10K0.98×
39Georgia~8K0.98×
40North Carolina~8K0.98×
41Florida~20K0.97×
42Texas~20K0.96×
43California~30K0.94×
44Idaho0.00×
45West Virginia0.00×
46Alaska0.00×
47Mississippi0.00×
48Wyoming0.00×
49North Dakota0.00×
50Delaware0.00×
Fig. 06

Affinity by region

Affinity by region — VIER PFOTEN, United States
0.94×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VIER PFOTEN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VIER PFOTEN audience
#·InterestCategoryAffinity×
01CareemCars & Mobility2724.99×
02DanielSports6.82×
03San Jose EarthquakesSports6.82×
04Josef MartinezSports6.82×
05Bruce ArenaSports6.82×
06Beau LerouxSports6.82×
07Cristian ArangoSports6.82×
08Niko TsakirisSports6.82×
09Cruz MedinaSports6.82×
10DeJuan JonesSports6.82×
11Noel BuckSports6.82×
12Ian HarkesSports6.82×
13Ousseni BoudaSports6.82×
14Preston JuddSports6.82×
15Jamar RickettsSports6.82×
16Ronaldo VieiraSports6.82×
17Nick LimaSports6.82×
18David RomneySports6.82×
19Mark-Anthony KayeSports6.82×
20Daniel MunieSports6.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VIER PFOTEN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VIER PFOTEN audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL0.12×
CreativityOPEN0.11×
Pet OwnershipJOY0.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VIER PFOTEN audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.07×
IndividualismJOY0.10×
Social Media UsageJOY0.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does VIER PFOTEN have in United States?

VIER PFOTEN has an estimated audience of 269,434 people in United States, concentrated in California and Texas.

02

What is the gender split and age of VIER PFOTEN fans?

72.4% of VIER PFOTEN fans are female, 27.6% are male, with an average age of 33.2 years.

03

Which brands do VIER PFOTEN fans like most?

VIER PFOTEN fans show strongest brand affinity for Careem (2724.99×), Daniel (6.82×), and San Jose Earthquakes (6.82×) over the country average.

04

Where do VIER PFOTEN fans live in United States?

VIER PFOTEN fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do VIER PFOTEN fans also like?

Beyond VIER PFOTEN itself, the audience over-indexes on Daniel (6.82×), San Jose Earthquakes (6.82×), Josef Martinez (6.82×), and Bruce Arena (6.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See VIER PFOTEN audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for VIER PFOTEN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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