Rascasse Audience Intelligence

Tejano music Audience in United States

A data profile of the people who buy, follow and care about Tejano music in United States — modelled from more than twelve digital signal sources. Tejano music has an estimated audience of 14,484,036 people in United States.

#67among Musical genre in United States#1633among Topic in United States#155in Music & Radio

The average Tejano music fan in United States is 42.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Rockabilly, Cruz Azul, Mariachi, with strongest over-indexing on Rockabilly (12.94× the country average).

Demographically, the Tejano music audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tejano music fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Rockabilly.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tejano music profile in United States.

Audience size
14.5M
in United States
Gender
56.5%♀
43.5% male
Age
42.3
average years
Country rank
#2419
Topic in United States
Fig. 01

Search interest · 12-month trend

+57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tejano music fans

56.5% are female, 43.5% are male, average age 42.3.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Tejano music audience in United States
MetricValue
Female56.5%
Male43.5%
Average age42.3
Estimated audience size14,484,036
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Tejano music audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3918%
40-4923%
50+28%
Fig. 04

Worldwide distribution

55.7%

of the worldwide Tejano music audience comes from United States.

Worldwide audience distribution share by country for Tejano music
CountryShare
United States55.7%
Mexico16.4%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tejano music audience in United States is strongest.

Fig. 05

Top regions by affinity

Tejano music fans by region: top regions in United States
#RegionReachAffinity×
01Texas~10M8.26×
02New Mexico~200K2.86×
03Arizona~500K1.76×
04Idaho~100K1.76×
05Oklahoma~200K1.40×
06Colorado~300K1.23×
07Michigan~500K1.22×
08California~2M1.13×
09Washington~300K1.09×
10Oregon~200K1.09×
11Kansas~100K1.09×
12Wisconsin~200K1.03×
13Arkansas~100K1.03×
14Utah~100K1.02×
15Illinois~500K0.97×
16Nevada~100K0.97×
17Alaska~30K0.94×
18Vermont~20K0.94×
19North Dakota~30K0.93×
20South Dakota~30K0.91×
21Montana~40K0.90×
22Iowa~100K0.88×
23Nebraska~60K0.88×
24Delaware~40K0.88×
25Rhode Island~40K0.87×
26Washington, District of Columbia~40K0.87×
27Minnesota~200K0.86×
28Hawaii~50K0.86×
29Louisiana~200K0.85×
30Maine~40K0.85×
31West Virginia~60K0.84×
32New Hampshire~50K0.84×
33Indiana~200K0.82×
34Mississippi~100K0.82×
35Missouri~200K0.78×
36Alabama~200K0.75×
37South Carolina~200K0.74×
38Tennessee~200K0.73×
39Kentucky~100K0.73×
40Connecticut~100K0.73×
41Florida~700K0.72×
42North Carolina~300K0.71×
43Ohio~300K0.70×
44Georgia~300K0.70×
45Virginia~200K0.70×
46Massachusetts~200K0.70×
47Maryland~200K0.70×
48New Jersey~200K0.62×
49New York~500K0.61×
50Pennsylvania~300K0.60×
Fig. 06

Affinity by region

Affinity by region — Tejano music, United States
0.60×1.00×8.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tejano music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tejano music audience
#·InterestCategoryAffinity×
01Sebastián RulliMovies & TV18.73×
02Carmen VillalobosMovies & TV18.55×
03Ricardo ArjonaMusic & Radio14.35×
04Atlético NacionalSports13.71×
05RockabillyFashion & Accessoires12.94×
06El Señor de los CielosMovies & TV9.34×
07John LeguizamoMovies & TV9.10×
08Cruz AzulSports8.08×
09MariachiMusic & Radio6.64×
10CumbiaMusic & Radio5.68×
11Club AméricaSports4.94×
12Web serverTechnology & Electronics3.55×
13TacoFood & Beverages2.66×
14Spanish languagePolitics & Society2.20×
15Britney SpearsMusic & Radio2.10×
16MexicoTravel & Leisure2.00×
17RadioTechnology & Electronics1.97×
18NostalgiaHome & Garden1.97×
19GeneticsKids & Family1.84×
20RecreationTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tejano music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tejano music audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
SpiritualityBALANCE1.53×
TraditionCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tejano music audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.67×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tejano music have in United States?

Tejano music has an estimated audience of 14,484,036 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Tejano music fans?

56.5% of Tejano music fans are female, 43.5% are male, with an average age of 42.3 years.

03

Which brands do Tejano music fans like most?

Tejano music fans show strongest brand affinity for Rockabilly (12.94×), Cruz Azul (8.08×), and Mariachi (6.64×) over the country average.

04

Where do Tejano music fans live in United States?

Tejano music fans in United States are most concentrated in Texas (reach ~10M), California (reach ~2M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Tejano music fans also like?

Beyond Tejano music itself, the audience over-indexes on Cruz Azul (8.08×), Mariachi (6.64×), Sebastián Rulli (18.73×), and John Leguizamo (9.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Tejano music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tejano music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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