Tejano music Audience in United States
Tejano music has an estimated audience of 14,484,036 people in United States. 56.5% are female, 43.5% are male, average age 42.3. Top regions: Texas, California, Florida. Top brand affinities: Goop, Governor of Michigan, Wok, Google Home, headspace.
The average Tejano music fan in United States is 42.3 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (12.44× the country average). Demographically, the Tejano music audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Tejano music fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 42.3 |
| Estimated audience size | 14,484,036 |
Audience persona
The typical Tejano music fan in United States is more female, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 10,863,027 | 9.46× |
| California | 1,662,608 | 1.04× |
| Florida | 627,213 | 0.64× |
| Michigan | 557,388 | 1.47× |
| Arizona | 555,865 | 1.88× |
| Illinois | 454,878 | 0.94× |
| New York | 410,894 | 0.51× |
| Colorado | 326,885 | 1.43× |
| Washington | 313,376 | 1.08× |
| Georgia | 279,582 | 0.63× |
| Ohio | 279,190 | 0.63× |
| Oklahoma | 275,477 | 1.71× |
| Wisconsin | 253,666 | 1.16× |
| New Mexico | 247,510 | 3.41× |
| North Carolina | 232,579 | 0.53× |
| Indiana | 220,310 | 0.83× |
| Virginia | 202,782 | 0.57× |
| Oregon | 188,334 | 1.13× |
| Tennessee | 186,647 | 0.64× |
| Pennsylvania | 186,417 | 0.38× |
| Idaho | 177,153 | 2.44× |
| Minnesota | 160,141 | 0.77× |
| Missouri | 155,611 | 0.67× |
| Kansas | 134,138 | 1.18× |
| Louisiana | 133,236 | 0.71× |
| New Jersey | 131,870 | 0.36× |
| Massachusetts | 130,291 | 0.46× |
| Arkansas | 129,267 | 1.08× |
| Nevada | 120,486 | 0.86× |
| Maryland | 116,883 | 0.47× |
| Alabama | 98,858 | 0.49× |
| South Carolina | 96,906 | 0.44× |
| Kentucky | 92,846 | 0.51× |
| Utah | 83,048 | 0.64× |
| Iowa | 75,463 | 0.63× |
| Mississippi | 67,324 | 0.56× |
| Connecticut | 60,663 | 0.42× |
| Nebraska | 53,523 | 0.74× |
| Hawaii | 41,121 | 0.66× |
| Washington, District of Columbia | 29,516 | 0.68× |
| Maine | 25,661 | 0.49× |
| West Virginia | 25,100 | 0.37× |
| Montana | 21,835 | 0.54× |
| Alaska | 21,470 | 0.69× |
| North Dakota | 20,985 | 0.71× |
| New Hampshire | 20,682 | 0.36× |
| Rhode Island | 19,971 | 0.43× |
| Wyoming | 18,854 | 0.88× |
| South Dakota | 18,474 | 0.55× |
| Delaware | 17,884 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 12.44× | Internet & Social Media |
| Governor of Michigan | 13.09× | Politics & Society |
| Wok | 11.33× | Food & Beverages |
| Google Home | 9.68× | Technology & Electronics |
| headspace | 13.74× | Health |
| Grinch | 5.34× | Movies & TV |
| Grace Slick | 11.52× | Music & Radio |
| Hibachi | 10.33× | Food & Beverages |
| Vocal harmony | 5.71× | Music & Radio |
| Cherish (group) | 13.69× | Music & Radio |
| Nationality | 2.56× | Politics & Society |
| Israel | 2.39× | Travel & Leisure |
| El Paso County, Colorado | 13.88× | Travel & Leisure |
| TV Fanatic | 10.31× | Movies & TV |
| Hipster | 9.19× | Politics & Society |
| Kikar HaShabbat | 15.17× | News |
| No Escape (1994 film) | 10.29× | Movies & TV |
| Progressive rock | 1.78× | Music & Radio |
| Guitarist (magazine) | 9.59× | Music & Radio |
| Gift registry | 10.77× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.49 |
| Tradition | CONSERVATISM | 1.31 |
| Spirituality | BALANCE | 1.18 |
| Patriotism | CONSERVATISM | 1.18 |
| Family Orientation | CONSERVATISM | 1.13 |
| Community Orientation | OPEN | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.7% |
| Mexico | 16.4% |
| Canada | 3.5% |
See Tejano music audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Tejano music have in United States?
Tejano music has an estimated audience of 14,484,036 people in United States, concentrated in Texas and California.
What is the gender split and age of Tejano music fans?
56.5% of Tejano music fans are female, 43.5% are male, with an average age of 42.3 years.
Which brands do Tejano music fans like most?
Tejano music fans show strongest brand affinity for Goop (12.44×), Governor of Michigan (13.09×), and Wok (11.33×) over the country average.
Where do Tejano music fans live in United States?
Tejano music fans in United States are most concentrated in Texas (reach 10,863,027), California (reach 1,662,608), and Florida (reach 627,213). These three regions account for the largest share of the active audience.
What other brands do Tejano music fans also like?
Beyond Tejano music itself, the audience over-indexes on Governor of Michigan (13.09×), Wok (11.33×), Google Home (9.68×), and headspace (13.74×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tejano music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.