A data profile of the people who buy, follow and care about Tejano music in Mexico — modelled from more than twelve digital signal sources. Tejano music has an estimated audience of 4,271,473 people in Mexico.
The average Tejano music fan in Mexico is 32.5 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Amanda Seyfried, Catholic Church, Banana, with strongest over-indexing on Amanda Seyfried (7.98× the country average).
Demographically, the Tejano music audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Mindfulness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Tejano music fan in Mexico is balanced, around 32.5 years old, with strong Mindfulness tendencies and a notable affinity for Amanda Seyfried.
The key figures that characterise the Tejano music profile in Mexico.
48.2% are female, 51.8% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 32.5 |
| Estimated audience size | 4,271,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Tejano music audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 55.7% |
| Mexico | 16.4% |
| Canada | 3.5% |
Where the Tejano music audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nuevo Leon | ~300K | 1.24× | |
| 02 | Puebla | ~300K | 1.24× | |
| 03 | Guanajuato | ~200K | 1.13× | |
| 04 | Chiapas | ~100K | 1.11× | |
| 05 | Tamaulipas | ~200K | 1.09× | |
| 06 | Baja California | ~200K | 1.04× | |
| 07 | Jalisco | ~300K | 1.03× | |
| 08 | Yucatan | ~90K | 1.03× | |
| 09 | Tlaxcala | ~50K | 1.01× | |
| 10 | Baja California Sur | ~30K | 1.01× | |
| 11 | Colima | ~30K | 1.01× | |
| 12 | Campeche | ~30K | 1.00× | |
| 13 | Coahuila de Zaragoza | ~100K | 0.99× | |
| 14 | Michoacan de Ocampo | ~100K | 0.98× | |
| 15 | Hidalgo | ~100K | 0.98× | |
| 16 | Zacatecas | ~50K | 0.98× | |
| 17 | Nayarit | ~40K | 0.98× | |
| 18 | Morelos | ~70K | 0.97× | |
| 19 | Durango | ~60K | 0.97× | |
| 20 | Guerrero | ~100K | 0.96× | |
| 21 | Aguascalientes | ~50K | 0.96× | |
| 22 | Chihuahua | ~100K | 0.94× | |
| 23 | Distrito Federal | ~500K | 0.93× | |
| 24 | State of Mexico | ~500K | 0.92× | |
| 25 | Veracruz (state) | ~200K | 0.92× |
The strongest cross-interests of the Tejano music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amanda Seyfried | Movies & TV | 7.98× | ||
| 02 | Banana | Food & Beverages | 3.00× | ||
| 03 | Sarcasm | Politics & Society | 3.00× | ||
| 04 | Travel agency | Travel & Leisure | 3.00× | ||
| 05 | El País | News | 3.00× | ||
| 06 | Freeware | Technology & Electronics | 3.00× | ||
| 07 | Dentistry | Business & Career | 3.00× | ||
| 08 | Office 365 | Technology & Electronics | 3.00× | ||
| 09 | Google Drive | Technology & Electronics | 3.00× | ||
| 10 | Sexology | Kids & Family | 3.00× | ||
| 11 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 12 | Breastfeeding | Kids & Family | 3.00× | ||
| 13 | Twilight (series) | Movies & TV | 3.00× | ||
| 14 | Catholic Church | Politics & Society | 2.75× | ||
| 15 | Radio | Technology & Electronics | 1.99× | ||
| 16 | Classical music | Music & Radio | 1.96× | ||
| 17 | Game consoles | Technology & Electronics | 1.94× | ||
| 18 | TV reality shows | Movies & TV | 1.72× | ||
| 19 | Mariachi | Music & Radio | 1.64× | ||
| 20 | Anime movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.26× | |
| Need for Security | CONSERVATISM | 1.73× | |
| Risk Appetite | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Early Adopter Mentality | POWER | 0.80× |
Tejano music has an estimated audience of 4,271,473 people in Mexico, concentrated in State of Mexico and Distrito Federal.
48.2% of Tejano music fans are female, 51.8% are male, with an average age of 32.5 years.
Tejano music fans show strongest brand affinity for Amanda Seyfried (7.98×), Catholic Church (2.75×), and Banana (3×) over the country average.
Tejano music fans in Mexico are most concentrated in State of Mexico (reach ~500K), Distrito Federal (reach ~500K), and Jalisco (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Tejano music itself, the audience over-indexes on Catholic Church (2.75×), Banana (3×), Classical music (1.96×), and Sarcasm (3×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Tejano music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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