Tejano music Audience in Mexico
Tejano music has an estimated audience of 4,271,473 people in Mexico. 48.2% are female, 51.8% are male, average age 32.5. Top regions: State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities: Office 365, Google Drive, Twilight (series), Karl Marx, Fox News Channel.
The average Tejano music fan in Mexico is 32.5 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities include Office 365, Google Drive, Twilight (series), with strongest over-indexing on Office 365 (76.27× the country average). Demographically, the Tejano music audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Tejano music fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 32.5 |
| Estimated audience size | 4,271,473 |
Audience persona
The typical Tejano music fan in Mexico is balanced, around 32.5 years old, with strong Mindfulness tendencies and a notable affinity for Office 365.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 507,864 | 0.87× |
| Distrito Federal | 502,028 | 0.89× |
| Nuevo Leon | 361,178 | 1.41× |
| Jalisco | 335,562 | 1.06× |
| Puebla | 334,439 | 1.48× |
| Guanajuato | 264,101 | 1.31× |
| Baja California | 195,562 | 1.1× |
| Veracruz (state) | 191,290 | 0.76× |
| Tamaulipas | 189,301 | 1.32× |
| Chiapas | 177,558 | 1.39× |
| Michoacan de Ocampo | 134,812 | 0.91× |
| Coahuila de Zaragoza | 123,464 | 0.96× |
| Chihuahua | 112,081 | 0.76× |
| Yucatan | 98,983 | 1.12× |
| Hidalgo | 92,407 | 0.89× |
| Guerrero | 73,213 | 0.68× |
| Morelos | 61,609 | 0.83× |
| Tlaxcala | 53,486 | 1.09× |
| Zacatecas | 43,844 | 0.81× |
| Durango | 43,384 | 0.73× |
| Aguascalientes | 36,604 | 0.68× |
| Baja California Sur | 35,534 | 1.04× |
| Nayarit | 34,835 | 0.84× |
| Campeche | 32,212 | 0.99× |
| Colima | 29,546 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Office 365 | 76.27× | Technology & Electronics |
| Google Drive | 68.46× | Technology & Electronics |
| Twilight (series) | 55.12× | Movies & TV |
| Karl Marx | 92.17× | Literature |
| Fox News Channel | 118.49× | Movies & TV |
| Ayrton Senna | 82.88× | Sports |
| Tinder | 55.79× | Internet & Social Media |
| Ready Player One | 80.18× | Movies & TV |
| China Central Television | 51.72× | Movies & TV |
| Near field communication | 165.37× | Technology & Electronics |
| The Dubai Mall | 266.67× | Fashion & Accessoires |
| Pixel art | 173.15× | Arts & Culture |
| Eyeglass prescription | 160× | Health |
| Automated teller machine | 87.78× | Business & Career |
| Boomerang | 135.45× | Sports |
| Halloween costume | 106.75× | Kids & Family |
| Ketchup | 75.14× | Food & Beverages |
| Latte macchiato | 143.84× | Food & Beverages |
| Faro, Portugal | 149.91× | Travel & Leisure |
| Nutritionist | 39.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 17.47 |
| Risk Appetite | THRILL | 8.19 |
| Urban Lifestyle | OPEN | 2.03 |
| Need for Security | CONSERVATISM | 1.58 |
| Travelling | THRILL | 1.19 |
| Extroversion | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.7% |
| Mexico | 16.4% |
| Canada | 3.5% |
See Tejano music audiences in other countries
More Musical genre audiences in Mexico
- Pop music (12,088,327)
- Rock music (10,939,947)
- Hip hop music (9,852,411)
- Latin music (genre) (9,610,503)
- Latin pop (9,176,250)
Frequently asked questions
How many fans does Tejano music have in Mexico?
Tejano music has an estimated audience of 4,271,473 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Tejano music fans?
48.2% of Tejano music fans are female, 51.8% are male, with an average age of 32.5 years.
Which brands do Tejano music fans like most?
Tejano music fans show strongest brand affinity for Office 365 (76.27×), Google Drive (68.46×), and Twilight (series) (55.12×) over the country average.
Where do Tejano music fans live in Mexico?
Tejano music fans in Mexico are most concentrated in State of Mexico (reach 507,864), Distrito Federal (reach 502,028), and Nuevo Leon (reach 361,178). These three regions account for the largest share of the active audience.
What other brands do Tejano music fans also like?
Beyond Tejano music itself, the audience over-indexes on Google Drive (68.46×), Twilight (series) (55.12×), Karl Marx (92.17×), and Fox News Channel (118.49×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Tejano music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.