Rascasse Audience Intelligence

Cusco Audience in United States

A data profile of the people who buy, follow and care about Cusco in United States — modelled from more than twelve digital signal sources. Cusco has an estimated audience of 2,175,258 people in United States.

#195among City in United States#1032among POI in United States#1048in Travel & Leisure

The average Cusco fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Machu Picchu, American Cruise Lines, Web server, with strongest over-indexing on Machu Picchu (57.68× the country average).

Demographically, the Cusco audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cusco fan in United States is balanced, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Machu Picchu.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cusco profile in United States.

Audience size
2.2M
in United States
Gender
48.3%♀
51.7% male
Age
42.9
average years
Country rank
#13332
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cusco fans

48.3% are female, 51.7% are male, average age 42.9.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Cusco audience in United States
MetricValue
Female48.3%
Male51.7%
Average age42.9
Estimated audience size2,175,258
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Cusco audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3916%
40-4920%
50+33%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Cusco audience comes from United States.

Worldwide audience distribution share by country for Cusco
CountryShare
Peru18.2%
Mexico12.1%
United States11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cusco audience in United States is strongest.

Fig. 05

Top regions by affinity

Cusco fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.13×
02Colorado~50K1.53×
03Utah~30K1.53×
04California~400K1.50×
05New York~200K1.39×
06Washington~60K1.37×
07Florida~200K1.33×
08Massachusetts~60K1.29×
09Virginia~70K1.26×
10New Jersey~70K1.21×
11Hawaii~10K1.19×
12Idaho~10K1.18×
13Maryland~40K1.17×
14Oregon~30K1.17×
15Connecticut~30K1.15×
16Montana~7K1.14×
17Vermont~4K1.13×
18Alaska~5K1.12×
19Texas~200K1.06×
20New Mexico~10K1.04×
21South Dakota~5K1.04×
22Illinois~70K0.99×
23Georgia~70K0.99×
24North Carolina~60K0.97×
25Arizona~40K0.97×
26Minnesota~30K0.97×
27Nevada~20K0.96×
28Maine~7K0.96×
29New Hampshire~8K0.93×
30Wisconsin~30K0.90×
31Rhode Island~6K0.89×
32Pennsylvania~60K0.87×
33Missouri~30K0.87×
34Indiana~30K0.86×
35Nebraska~9K0.85×
36North Dakota~4K0.81×
37Kansas~10K0.80×
38South Carolina~30K0.77×
39Delaware~5K0.77×
40Kentucky~20K0.76×
41Iowa~10K0.76×
42Michigan~40K0.75×
43Tennessee~30K0.75×
44Oklahoma~20K0.75×
45Arkansas~10K0.74×
46Louisiana~20K0.71×
47Ohio~50K0.68×
48West Virginia~7K0.68×
49Alabama~20K0.66×
50Mississippi~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Cusco, United States
0.61×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cusco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cusco audience
#·InterestCategoryAffinity×
01Machu PicchuTravel & Leisure57.68×
02American Cruise LinesTravel & Leisure48.72×
03Banff National ParkTravel & Leisure37.91×
04St. Augustine, FloridaTravel & Leisure20.76×
05Oceania CruisesTravel & Leisure20.60×
06Copa LibertadoresSports20.00×
07Grand Teton National ParkTravel & Leisure18.99×
08Lyric poetryLiterature16.94×
09El PaísNews14.73×
10FIFA Club World CupSports14.55×
11Web serverTechnology & Electronics13.43×
12Atlético MadridSports10.63×
13MadridTravel & Leisure8.56×
14GreeceTravel & Leisure8.42×
15La LigaSports5.96×
16Las VegasTravel & Leisure3.89×
17Spanish languagePolitics & Society3.64×
18WhatsAppInternet & Social Media3.55×
19Solar energyHome & Garden3.37×
20FIFA World CupSports2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cusco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cusco audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.32×
PatriotismCONSERVATISM2.12×
TravellingTHRILL1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cusco audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
CreativityOPEN0.86×
Early Adopter MentalityPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cusco have in United States?

Cusco has an estimated audience of 2,175,258 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cusco fans?

48.3% of Cusco fans are female, 51.7% are male, with an average age of 42.9 years.

03

Which brands do Cusco fans like most?

Cusco fans show strongest brand affinity for Machu Picchu (57.68×), American Cruise Lines (48.72×), and Web server (13.43×) over the country average.

04

Where do Cusco fans live in United States?

Cusco fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cusco fans also like?

Beyond Cusco itself, the audience over-indexes on American Cruise Lines (48.72×), Web server (13.43×), Banff National Park (37.91×), and St. Augustine, Florida (20.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cusco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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