Rascasse Audience Intelligence

St. Augustine, Florida Audience in United States

A data profile of the people who buy, follow and care about St. Augustine, Florida in United States — modelled from more than twelve digital signal sources. St. Augustine, Florida has an estimated audience of 2,193,883 people in United States.

#1026among POI in United States#1044in Travel & Leisure

The average St. Augustine, Florida fan in United States is 46.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Georgia.

Top brand affinities include Cusco, Sitka, Alaska, Navy Pier, with strongest over-indexing on Cusco (20.76× the country average).

Demographically, the St. Augustine, Florida audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical St. Augustine, Florida fan in United States is more female, around 46.7 years old, with strong Spirituality tendencies and a notable affinity for Cusco.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the St. Augustine, Florida profile in United States.

Audience size
2.2M
in United States
Gender
61.5%♀
38.5% male
Age
46.7
average years
Country rank
#13231
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of St. Augustine, Florida fans

61.5% are female, 38.5% are male, average age 46.7.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for St. Augustine, Florida audience in United States
MetricValue
Female61.5%
Male38.5%
Average age46.7
Estimated audience size2,193,883
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the St. Augustine, Florida audience in United States
Age bracketShare%
16-197%
20-2912%
30-3917%
40-4925%
50+39%
Fig. 04

Worldwide distribution

50.2%

of the worldwide St. Augustine, Florida audience comes from United States.

Worldwide audience distribution share by country for St. Augustine, Florida
CountryShare
United States50.2%
Mexico3.5%
Italy3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the St. Augustine, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

St. Augustine, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~700K4.98×
02South Carolina~70K2.02×
03Georgia~100K1.85×
04New Hampshire~10K1.43×
05Tennessee~60K1.39×
06Alabama~40K1.37×
07North Carolina~90K1.36×
08Kentucky~40K1.35×
09Maine~10K1.32×
10Vermont~5K1.21×
11Connecticut~30K1.17×
12Massachusetts~50K1.16×
13Virginia~60K1.07×
14West Virginia~10K1.03×
15Ohio~70K1.02×
16New Jersey~60K1.01×
17Rhode Island~7K1.01×
18Indiana~40K1.00×
19Mississippi~20K0.98×
20Delaware~6K0.94×
21Washington, District of Columbia~6K0.93×
22Pennsylvania~70K0.92×
23Louisiana~30K0.92×
24Missouri~30K0.89×
25New York~100K0.88×
26Michigan~50K0.88×
27Maryland~30K0.87×
28Minnesota~30K0.87×
29Arkansas~20K0.87×
30Illinois~60K0.83×
31Colorado~30K0.83×
32Wisconsin~30K0.83×
33South Dakota~4K0.82×
34Iowa~10K0.79×
35North Dakota~4K0.79×
36Montana~5K0.78×
37Texas~100K0.77×
38Nebraska~8K0.77×
39Alaska~4K0.77×
40Kansas~10K0.74×
41Oklahoma~20K0.70×
42Idaho~7K0.67×
43Utah~10K0.66×
44New Mexico~6K0.58×
45Washington~20K0.53×
46Oregon~10K0.53×
47Hawaii~5K0.52×
48Arizona~20K0.50×
49Nevada~10K0.50×
50California~90K0.39×
Fig. 06

Affinity by region

Affinity by region — St. Augustine, Florida, United States
0.39×1.00×4.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the St. Augustine, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for St. Augustine, Florida audience
#·InterestCategoryAffinity×
01Inca Trail to Machu PicchuTravel & Leisure40.09×
02Sitka, AlaskaTravel & Leisure34.07×
03Hawaiʻi Volcanoes National ParkTravel & Leisure30.06×
04Antigua GuatemalaTravel & Leisure27.61×
05Ocean City, New JerseyPOI26.25×
06AntiguaTravel & Leisure24.89×
07Big SurTravel & Leisure23.95×
08Northern ThailandTravel & Leisure23.50×
09Olympic National ParkTravel & Leisure21.94×
10PlymouthTravel & Leisure20.84×
11CuscoTravel & Leisure20.76×
12American Cruise LinesTravel & Leisure18.12×
13Williamsburg, VirginiaTravel & Leisure15.35×
14Hilo, HawaiiTravel & Leisure12.99×
15Ripley's Believe It or Not!Movies & TV12.68×
16Cape TownTravel & Leisure11.64×
17Navy PierTravel & Leisure11.41×
18SicilyTravel & Leisure11.23×
19ShipTravel & Leisure5.58×
20Carnival CruisesTravel & Leisure4.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the St. Augustine, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by St. Augustine, Florida audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.32×
Quality AwarenessPREMIUM1.32×
TraditionCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by St. Augustine, Florida audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.96×
Early Adopter MentalityPOWER0.97×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does St. Augustine, Florida have in United States?

St. Augustine, Florida has an estimated audience of 2,193,883 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of St. Augustine, Florida fans?

61.5% of St. Augustine, Florida fans are female, 38.5% are male, with an average age of 46.7 years.

03

Which brands do St. Augustine, Florida fans like most?

St. Augustine, Florida fans show strongest brand affinity for Cusco (20.76×), Sitka, Alaska (34.07×), and Navy Pier (11.41×) over the country average.

04

Where do St. Augustine, Florida fans live in United States?

St. Augustine, Florida fans in United States are most concentrated in Florida (reach ~700K), Texas (reach ~100K), and Georgia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do St. Augustine, Florida fans also like?

Beyond St. Augustine, Florida itself, the audience over-indexes on Sitka, Alaska (34.07×), Navy Pier (11.41×), Plymouth (20.84×), and Sicily (11.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for St. Augustine, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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