St. Augustine, Florida Audience in United States

St. Augustine, Florida logo

St. Augustine, Florida has an estimated audience of 2,193,883 people in United States. 61.5% are female, 38.5% are male, average age 46.7. Top regions: Florida, Georgia, Texas. Top brand affinities: Cusco, Sitka, Alaska, Navy Pier, Plymouth, Sicily.

The average St. Augustine, Florida fan in United States is 46.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Texas. Top brand affinities include Cusco, Sitka, Alaska, Navy Pier, with strongest over-indexing on Cusco (20.76× the country average). Demographically, the St. Augustine, Florida audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of St. Augustine, Florida fans

Demographic split for St. Augustine, Florida audience in United States
MetricValue
Female61.5%
Male38.5%
Average age46.7
Estimated audience size2,193,883

Audience persona

The typical St. Augustine, Florida fan in United States is more female, around 46.7 years old, with strong Patriotism tendencies and a notable affinity for Cusco.

Top regions in United States

Top regions ranked by reach for St. Augustine, Florida in United States
RegionReachAffinity
Florida683,3594.6×
Georgia128,5261.9×
Texas118,4100.63×
New York114,9040.94×
California95,4320.4×
North Carolina90,5691.37×
Ohio73,3821.09×
Pennsylvania69,5270.94×
Tennessee66,6281.51×
South Carolina65,6561.99×
Illinois63,2240.87×
New Jersey61,0151.09×
Virginia56,4511.06×
Michigan49,9360.87×
Massachusetts49,7881.15×
Indiana43,7191.09×
Alabama41,6831.36×
Kentucky40,0001.45×
Missouri34,2460.97×
Maryland30,7840.82×
Colorado28,6730.83×
Minnesota27,1270.86×
Connecticut26,7691.22×
Wisconsin26,3820.8×
Louisiana25,4070.9×
Washington23,6640.54×
Arizona21,7170.48×
Oklahoma18,0890.74×
Mississippi17,4480.97×
Arkansas16,4370.91×
Iowa14,7510.82×
Utah13,8770.71×
Kansas13,8190.8×
Oregon13,3550.53×
New Hampshire11,4961.33×
West Virginia10,7691.05×
Nevada10,3970.49×
Maine10,1121.29×
Nebraska8,2950.75×
Idaho7,1330.65×
Rhode Island6,2150.89×
Washington, District of Columbia5,9790.91×
New Mexico5,9480.54×
Delaware5,1940.86×
Vermont4,5331.18×
Montana4,2370.7×
Hawaii4,0510.43×
South Dakota3,8090.75×
North Dakota3,0540.68×
Alaska2,8820.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for St. Augustine, Florida audience
BrandAffinityCategory
Cusco20.76×Travel & Leisure
Sitka, Alaska34.07×Travel & Leisure
Navy Pier11.41×Travel & Leisure
Plymouth20.84×Travel & Leisure
Sicily11.23×Travel & Leisure
Ship5.58×Travel & Leisure
Antigua Guatemala27.61×Travel & Leisure
Inca Trail to Machu Picchu40.09×Travel & Leisure
Ocean City, New Jersey26.25×
Antigua24.89×Travel & Leisure
American Cruise Lines18.12×Travel & Leisure
Cape Town11.64×Travel & Leisure
Williamsburg, Virginia15.35×Travel & Leisure
Big Sur23.95×Travel & Leisure
Hawaiʻi Volcanoes National Park30.06×Travel & Leisure
Olympic National Park21.94×Travel & Leisure
Hilo, Hawaii12.99×Travel & Leisure
Northern Thailand23.5×Travel & Leisure
Key West, Florida14.29×Travel & Leisure
Santa Fe, New Mexico12.29×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by St. Augustine, Florida audience
TraitClusterScore
PatriotismCONSERVATISM1.64
TravellingTHRILL1.43
Community OrientationOPEN1.38
IndulgenceJOY1.38
SpiritualityBALANCE1.33
Career OrientationPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for St. Augustine, Florida
CountryShare
United States50.7%
Mexico3.6%
Italy3.4%

See St. Augustine, Florida audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does St. Augustine, Florida have in United States?

St. Augustine, Florida has an estimated audience of 2,193,883 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of St. Augustine, Florida fans?

61.5% of St. Augustine, Florida fans are female, 38.5% are male, with an average age of 46.7 years.

Which brands do St. Augustine, Florida fans like most?

St. Augustine, Florida fans show strongest brand affinity for Cusco (20.76×), Sitka, Alaska (34.07×), and Navy Pier (11.41×) over the country average.

Where do St. Augustine, Florida fans live in United States?

St. Augustine, Florida fans in United States are most concentrated in Florida (reach 683,359), Georgia (reach 128,526), and Texas (reach 118,410). These three regions account for the largest share of the active audience.

What other brands do St. Augustine, Florida fans also like?

Beyond St. Augustine, Florida itself, the audience over-indexes on Sitka, Alaska (34.07×), Navy Pier (11.41×), Plymouth (20.84×), and Sicily (11.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for St. Augustine, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.