Hilo, Hawaii Audience in United States

Hilo, Hawaii logo

Hilo, Hawaii has an estimated audience of 2,098,539 people in United States. 55.0% are female, 45.0% are male, average age 46.2. Top regions: California, Hawaii, Texas. Top brand affinities: Goop, Wok, Governor of Michigan, Hibachi, headspace.

The average Hilo, Hawaii fan in United States is 46.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Hawaii, Texas. Top brand affinities include Goop, Wok, Governor of Michigan, with strongest over-indexing on Goop (11.82× the country average). Demographically, the Hilo, Hawaii audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Hilo, Hawaii fans

Demographic split for Hilo, Hawaii audience in United States
MetricValue
Female55.0%
Male45.0%
Average age46.2
Estimated audience size2,098,539

Audience persona

The typical Hilo, Hawaii fan in United States is balanced, around 46.2 years old, with strong Travelling tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Hilo, Hawaii in United States
RegionReachAffinity
California252,1621.09×
Hawaii195,31721.65×
Texas80,3050.45×
Florida54,6870.38×
Washington53,5901.27×
New York42,0080.36×
Arizona36,0270.84×
Oregon31,1331.29×
Illinois30,4660.44×
Colorado29,8530.9×
Georgia25,7300.4×
Ohio25,0520.39×
Michigan24,1050.44×
Pennsylvania23,4760.33×
North Carolina23,3360.37×
Virginia22,1490.43×
Nevada18,9770.93×
Tennessee18,9450.45×
Utah18,7721×
Massachusetts18,4100.45×
Minnesota18,3380.61×
Wisconsin17,4740.55×
Missouri17,2680.51×
New Jersey17,2400.32×
Indiana15,1450.4×
Maryland13,9970.39×
Idaho11,6381.11×
South Carolina10,9320.35×
Oklahoma10,8690.47×
Alaska9,9602.22×
Alabama9,5940.33×
Kentucky9,5200.36×
Kansas8,4020.51×
Iowa8,3370.48×
Louisiana8,2320.3×
New Mexico7,5040.71×
Montana7,1991.24×
Arkansas7,1380.41×
Connecticut7,0990.34×
Nebraska6,3460.6×
Mississippi4,5910.27×
New Hampshire4,0600.49×
Maine3,5160.47×
Washington, District of Columbia3,3960.54×
South Dakota2,9020.6×
West Virginia2,7790.28×
Rhode Island2,4120.36×
Wyoming2,1460.69×
North Dakota1,9280.45×
Delaware1,8230.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hilo, Hawaii audience
BrandAffinityCategory
Goop11.82×Internet & Social Media
Wok13.1×Food & Beverages
Governor of Michigan13.41×Politics & Society
Hibachi13.29×Food & Beverages
headspace15.2×Health
Kenosha, Wisconsin17.81×Travel & Leisure
Google Home9.63×Technology & Electronics
Nationality2.95×Politics & Society
Vocal harmony6.27×Music & Radio
Cherish (group)14.9×Music & Radio
Product design2.63×Business & Career
Grinch5.34×Movies & TV
Grace Slick10.48×Music & Radio
Fairy godmother8.2×Literature
Guitarist (magazine)12.04×Music & Radio
El Paso County, Colorado12.98×Travel & Leisure
Hipster9.54×Politics & Society
Kikar HaShabbat15.95×News
TV Fanatic9.88×Movies & TV
Ira Glass14.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hilo, Hawaii audience
TraitClusterScore
TravellingTHRILL1.77
SustainabilityBALANCE1.44
Quality AwarenessPREMIUM1.43
PatriotismCONSERVATISM1.37
Family OrientationCONSERVATISM1.27
Sports ActivityPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Hilo, Hawaii
CountryShare
United States45.0%
Mexico10.1%
Colombia5.4%

See Hilo, Hawaii audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Hilo, Hawaii have in United States?

Hilo, Hawaii has an estimated audience of 2,098,539 people in United States, concentrated in California and Hawaii.

What is the gender split and age of Hilo, Hawaii fans?

55.0% of Hilo, Hawaii fans are female, 45.0% are male, with an average age of 46.2 years.

Which brands do Hilo, Hawaii fans like most?

Hilo, Hawaii fans show strongest brand affinity for Goop (11.82×), Wok (13.1×), and Governor of Michigan (13.41×) over the country average.

Where do Hilo, Hawaii fans live in United States?

Hilo, Hawaii fans in United States are most concentrated in California (reach 252,162), Hawaii (reach 195,317), and Texas (reach 80,305). These three regions account for the largest share of the active audience.

What other brands do Hilo, Hawaii fans also like?

Beyond Hilo, Hawaii itself, the audience over-indexes on Wok (13.1×), Governor of Michigan (13.41×), Hibachi (13.29×), and headspace (15.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hilo, Hawaii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.