Rascasse Audience Intelligence

Hilo, Hawaii Audience in United States

A data profile of the people who buy, follow and care about Hilo, Hawaii in United States — modelled from more than twelve digital signal sources. Hilo, Hawaii has an estimated audience of 2,098,539 people in United States.

#34among Department store in United States#1063among POI in United States#1082in Travel & Leisure

The average Hilo, Hawaii fan in United States is 46.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Hawaii, Texas.

Top brand affinities include American Cruise Lines, FlightAware, Sustainable energy, with strongest over-indexing on American Cruise Lines (30.36× the country average).

Demographically, the Hilo, Hawaii audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hilo, Hawaii fan in United States is balanced, around 46.2 years old, with strong Family Orientation tendencies and a notable affinity for American Cruise Lines.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hilo, Hawaii profile in United States.

Audience size
2.1M
in United States
Gender
55.0%♀
45.0% male
Age
46.2
average years
Country rank
#13720
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hilo, Hawaii fans

55.0% are female, 45.0% are male, average age 46.2.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Hilo, Hawaii audience in United States
MetricValue
Female55.0%
Male45.0%
Average age46.2
Estimated audience size2,098,539
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Hilo, Hawaii audience in United States
Age bracketShare%
16-198%
20-2913%
30-3917%
40-4924%
50+38%
Fig. 04

Worldwide distribution

45.0%

of the worldwide Hilo, Hawaii audience comes from United States.

Worldwide audience distribution share by country for Hilo, Hawaii
CountryShare
United States45.0%
Mexico10.1%
Colombia5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hilo, Hawaii audience in United States is strongest.

Fig. 05

Top regions by affinity

Hilo, Hawaii fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K21.24×
02Alaska~10K2.36×
03Oregon~30K1.28×
04Montana~7K1.24×
05Washington~50K1.17×
06Idaho~10K1.11×
07Utah~20K1.04×
08California~200K1.01×
09Nevada~20K0.97×
10Wyoming~3K0.88×
11Colorado~30K0.86×
12Arizona~40K0.82×
13New Mexico~8K0.76×
14South Dakota~4K0.75×
15North Dakota~3K0.70×
16Nebraska~7K0.68×
17New Hampshire~5K0.63×
18Minnesota~20K0.62×
19Maine~5K0.62×
20Washington, District of Columbia~4K0.62×
21Rhode Island~4K0.60×
22Delaware~3K0.60×
23Wisconsin~20K0.59×
24Iowa~10K0.58×
25Kansas~10K0.58×
26West Virginia~6K0.57×
27Missouri~20K0.55×
28Oklahoma~10K0.55×
29Arkansas~9K0.54×
30Mississippi~9K0.50×
31Tennessee~20K0.48×
32Massachusetts~20K0.48×
33Kentucky~10K0.47×
34Michigan~20K0.45×
35Indiana~20K0.45×
36Connecticut~9K0.45×
37Texas~80K0.44×
38Illinois~30K0.44×
39Virginia~20K0.44×
40Louisiana~10K0.44×
41Maryland~20K0.43×
42South Carolina~10K0.43×
43Alabama~10K0.43×
44Ohio~30K0.42×
45Georgia~30K0.41×
46North Carolina~30K0.40×
47Florida~60K0.39×
48New York~40K0.36×
49Pennsylvania~30K0.36×
50New Jersey~20K0.36×
Fig. 06

Affinity by region

Affinity by region — Hilo, Hawaii, United States
0.36×1.00×21.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hilo, Hawaii audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hilo, Hawaii audience
#·InterestCategoryAffinity×
01American Cruise LinesTravel & Leisure30.36×
02Banff National ParkTravel & Leisure24.99×
03Sequoia National ParkTravel & Leisure16.46×
04PlymouthTravel & Leisure13.86×
05St. Augustine, FloridaTravel & Leisure12.99×
06Grand Teton National ParkTravel & Leisure12.23×
07FlightAwareTravel & Leisure11.90×
08Elderly careHealth9.43×
09GreeceTravel & Leisure7.10×
10Stitch!Movies & TV6.41×
11Sustainable energyHome & Garden6.03×
12IslandTravel & Leisure5.75×
13First class travelTravel & Leisure5.31×
14QVCMovies & TV4.51×
15Renewable energyBusiness & Career4.44×
16FedExBusiness & Career4.14×
17Solar energyHome & Garden2.95×
18Mortgage loansBusiness & Career2.80×
19AirbnbTravel & Leisure2.53×
20PinterestInternet & Social Media2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hilo, Hawaii audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hilo, Hawaii audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.55×
Quality AwarenessPREMIUM2.16×
SustainabilityBALANCE2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hilo, Hawaii audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.84×
Luxury OrientationPREMIUM0.88×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hilo, Hawaii have in United States?

Hilo, Hawaii has an estimated audience of 2,098,539 people in United States, concentrated in California and Hawaii.

02

What is the gender split and age of Hilo, Hawaii fans?

55.0% of Hilo, Hawaii fans are female, 45.0% are male, with an average age of 46.2 years.

03

Which brands do Hilo, Hawaii fans like most?

Hilo, Hawaii fans show strongest brand affinity for American Cruise Lines (30.36×), FlightAware (11.9×), and Sustainable energy (6.03×) over the country average.

04

Where do Hilo, Hawaii fans live in United States?

Hilo, Hawaii fans in United States are most concentrated in California (reach ~200K), Hawaii (reach ~200K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Hilo, Hawaii fans also like?

Beyond Hilo, Hawaii itself, the audience over-indexes on FlightAware (11.9×), Sustainable energy (6.03×), Island (5.75×), and First class travel (5.31×) compared to the United States average.

Appendix

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See Hilo, Hawaii audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hilo, Hawaii. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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