Williamsburg, Virginia Audience in United States

Williamsburg, Virginia has an estimated audience of 1,661,089 people in United States. 62.3% are female, 37.7% are male, average age 46.5. Top regions: New York, Virginia, Florida. Top brand affinities: Capital One, Autism Awareness, Diabetes mellitus awareness, Google Maps, Microblogging.

The average Williamsburg, Virginia fan in United States is 46.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Virginia, Florida. Top brand affinities include Capital One, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Capital One (8.35× the country average). Demographically, the Williamsburg, Virginia audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Williamsburg, Virginia fans

Demographic split for Williamsburg, Virginia audience in United States
MetricValue
Female62.3%
Male37.7%
Average age46.5
Estimated audience size1,661,089

Audience persona

The typical Williamsburg, Virginia fan in United States is more female, around 46.5 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Williamsburg, Virginia in United States
RegionReachAffinity
New York506,1095.45×
Virginia343,6558.49×
Florida90,3100.8×
North Carolina79,2811.59×
Maryland78,0952.73×
California75,9250.42×
New Jersey72,1511.71×
Pennsylvania62,7391.12×
Texas51,5380.36×
Ohio47,0030.92×
Georgia32,7530.64×
Tennessee31,2560.94×
Illinois30,3210.55×
Massachusetts30,2220.92×
Kentucky27,3221.31×
Michigan26,8700.62×
South Carolina21,9200.88×
Iowa20,5721.5×
Indiana18,2420.6×
Washington, District of Columbia15,1103.03×
Missouri15,0870.56×
Connecticut14,8840.89×
Washington14,2410.43×
Alabama13,4140.58×
Colorado12,9710.5×
Arizona12,6330.37×
Wisconsin11,5970.46×
West Virginia10,4161.35×
Louisiana9,6170.45×
Minnesota9,0850.38×
Utah7,5800.51×
Kansas7,4270.57×
Oregon7,0380.37×
Oklahoma6,7450.37×
Delaware6,7111.46×
Nebraska5,9170.71×
Arkansas5,8140.42×
Mississippi5,6990.42×
Nevada5,3090.33×
Maine4,5770.77×
New Hampshire4,2050.64×
New Mexico3,3760.41×
Rhode Island3,0800.58×
Idaho2,9130.35×
Hawaii2,5030.35×
Vermont1,8440.63×
Montana1,6170.35×
South Dakota1,2380.32×
Alaska1,2120.34×
North Dakota8720.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Williamsburg, Virginia audience
BrandAffinityCategory
Capital One8.35×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Maps6.15×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Outer Banks23.27×Travel & Leisure
CarGurus7.58×Cars & Mobility
Income tax13.19×Business & Career
Indeed.com4.36×Business & Career
Diane Keaton6.51×Movies & TV
Beetlejuice5.05×Movies & TV
Bruce Willis7.53×Movies & TV
Circle K7.1×Shopping
Billy Bob Thornton8.82×Movies & TV
Harrison Ford11.29×Movies & TV
AccuWeather6.26×Home & Garden
Khan Academy7.96×Business & Career
Google News5.58×News
Enterprise Rent-A-Car5.73×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Williamsburg, Virginia audience
TraitClusterScore
Quality AwarenessPREMIUM1.47
Design AffinityPREMIUM1.47
SustainabilityBALANCE1.45
Family OrientationCONSERVATISM1.44
IndulgenceJOY1.32
TravellingTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Williamsburg, Virginia
CountryShare
United States92.5%
Canada1.6%
Guyana1.6%

See Williamsburg, Virginia audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Williamsburg, Virginia have in United States?

Williamsburg, Virginia has an estimated audience of 1,661,089 people in United States, concentrated in New York and Virginia.

What is the gender split and age of Williamsburg, Virginia fans?

62.3% of Williamsburg, Virginia fans are female, 37.7% are male, with an average age of 46.5 years.

Which brands do Williamsburg, Virginia fans like most?

Williamsburg, Virginia fans show strongest brand affinity for Capital One (8.35×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Williamsburg, Virginia fans live in United States?

Williamsburg, Virginia fans in United States are most concentrated in New York (reach 506,109), Virginia (reach 343,655), and Florida (reach 90,310). These three regions account for the largest share of the active audience.

What other brands do Williamsburg, Virginia fans also like?

Beyond Williamsburg, Virginia itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Google Maps (6.15×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Williamsburg, Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.