Rascasse Audience Intelligence

Williamsburg, Virginia Audience in United States

A data profile of the people who buy, follow and care about Williamsburg, Virginia in United States — modelled from more than twelve digital signal sources. Williamsburg, Virginia has an estimated audience of 1,661,089 people in United States.

#1336among POI in United States#1261in Travel & Leisure

The average Williamsburg, Virginia fan in United States is 46.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Virginia, Florida.

Top brand affinities include American Cruise Lines, First class travel, FedEx, with strongest over-indexing on American Cruise Lines (36.11× the country average).

Demographically, the Williamsburg, Virginia audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Williamsburg, Virginia fan in United States is more female, around 46.5 years old, with strong Family Orientation tendencies and a notable affinity for American Cruise Lines.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Williamsburg, Virginia profile in United States.

Audience size
1.7M
in United States
Gender
62.3%♀
37.7% male
Age
46.5
average years
Country rank
#16439
POI in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Williamsburg, Virginia fans

62.3% are female, 37.7% are male, average age 46.5.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Williamsburg, Virginia audience in United States
MetricValue
Female62.3%
Male37.7%
Average age46.5
Estimated audience size1,661,089
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Williamsburg, Virginia audience in United States
Age bracketShare%
16-198%
20-2913%
30-3916%
40-4923%
50+40%
Fig. 04

Worldwide distribution

92.5%

of the worldwide Williamsburg, Virginia audience comes from United States.

Worldwide audience distribution share by country for Williamsburg, Virginia
CountryShare
United States92.5%
Canada1.6%
Guyana1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Williamsburg, Virginia audience in United States is strongest.

Fig. 05

Top regions by affinity

Williamsburg, Virginia fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~300K8.15×
02New York~500K5.14×
03Washington, District of Columbia~20K3.04×
04Maryland~80K2.69×
05New Jersey~70K1.66×
06North Carolina~80K1.56×
07Delaware~7K1.52×
08Iowa~20K1.49×
09West Virginia~10K1.49×
10Kentucky~30K1.36×
11Pennsylvania~60K1.15×
12Ohio~50K0.98×
13South Carolina~20K0.97×
14Tennessee~30K0.96×
15Connecticut~20K0.91×
16Massachusetts~30K0.90×
17Maine~5K0.85×
18Florida~90K0.80×
19Vermont~2K0.78×
20Nebraska~6K0.76×
21New Hampshire~5K0.74×
22Rhode Island~4K0.70×
23Indiana~20K0.68×
24Georgia~30K0.64×
25Alaska~2K0.64×
26Michigan~30K0.63×
27Alabama~10K0.63×
28Kansas~8K0.61×
29Missouri~20K0.60×
30South Dakota~2K0.60×
31North Dakota~2K0.60×
32Montana~3K0.57×
33Utah~8K0.56×
34Illinois~30K0.54×
35Mississippi~7K0.54×
36Arkansas~7K0.54×
37Louisiana~10K0.52×
38New Mexico~4K0.52×
39Colorado~10K0.51×
40Hawaii~4K0.51×
41Wisconsin~10K0.50×
42Idaho~4K0.50×
43Oklahoma~8K0.46×
44Washington~10K0.44×
45Minnesota~10K0.43×
46Oregon~8K0.43×
47Arizona~10K0.41×
48Nevada~7K0.41×
49California~70K0.40×
50Texas~50K0.37×
Fig. 06

Affinity by region

Affinity by region — Williamsburg, Virginia, United States
0.37×1.00×8.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Williamsburg, Virginia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Williamsburg, Virginia audience
#·InterestCategoryAffinity×
01American Cruise LinesTravel & Leisure36.11×
02Banff National ParkTravel & Leisure25.51×
03PlymouthTravel & Leisure23.33×
04Sequoia National ParkTravel & Leisure16.58×
05St. Augustine, FloridaTravel & Leisure15.35×
06Grand Teton National ParkTravel & Leisure14.29×
07ExxonMobilCars & Mobility11.45×
08Elderly careHealth9.76×
09First class travelTravel & Leisure7.44×
10QVCMovies & TV6.58×
11Sustainable energyHome & Garden6.24×
12FedExBusiness & Career5.29×
13Weather forecastingHome & Garden5.22×
14Renewable energyBusiness & Career5.15×
15Car rentalsCars & Mobility3.84×
16Mortgage loansBusiness & Career3.66×
17Solar energyHome & Garden3.57×
18Discount storesShopping3.18×
19AirbnbTravel & Leisure3.13×
20PinterestInternet & Social Media2.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Williamsburg, Virginia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Williamsburg, Virginia audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.81×
Quality AwarenessPREMIUM2.66×
SustainabilityBALANCE2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Williamsburg, Virginia audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
Luxury OrientationPREMIUM0.83×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Williamsburg, Virginia have in United States?

Williamsburg, Virginia has an estimated audience of 1,661,089 people in United States, concentrated in New York and Virginia.

02

What is the gender split and age of Williamsburg, Virginia fans?

62.3% of Williamsburg, Virginia fans are female, 37.7% are male, with an average age of 46.5 years.

03

Which brands do Williamsburg, Virginia fans like most?

Williamsburg, Virginia fans show strongest brand affinity for American Cruise Lines (36.11×), First class travel (7.44×), and FedEx (5.29×) over the country average.

04

Where do Williamsburg, Virginia fans live in United States?

Williamsburg, Virginia fans in United States are most concentrated in New York (reach ~500K), Virginia (reach ~300K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Williamsburg, Virginia fans also like?

Beyond Williamsburg, Virginia itself, the audience over-indexes on First class travel (7.44×), FedEx (5.29×), Plymouth (23.33×), and QVC (6.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Williamsburg, Virginia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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