Northern Thailand Audience in United States

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Northern Thailand has an estimated audience of 614,646 people in United States. 73.8% are female, 26.2% are male, average age 49.9. Top regions: California, New York, Texas. Top brand affinities: Hibachi, Kenosha, Wisconsin, Goop, Google Home, Fairy godmother.

The average Northern Thailand fan in United States is 49.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hibachi, Kenosha, Wisconsin, Goop, with strongest over-indexing on Hibachi (13.87× the country average). Demographically, the Northern Thailand audience skews more female with an average age of 49.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Northern Thailand fans

Demographic split for Northern Thailand audience in United States
MetricValue
Female73.8%
Male26.2%
Average age49.9
Estimated audience size614,646

Audience persona

The typical Northern Thailand fan in United States is more female, around 49.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Northern Thailand in United States
RegionReachAffinity
California71,6811.06×
New York28,1490.82×
Texas26,4570.5×
Florida24,4810.59×
Washington15,3421.24×
Illinois11,8740.58×
Virginia10,7530.72×
North Carolina10,2990.56×
Georgia9,9600.53×
Massachusetts9,6550.8×
Pennsylvania9,4940.46×
Colorado8,5240.88×
Oregon8,2851.18×
Ohio7,9490.42×
Arizona7,3360.58×
Michigan6,8920.43×
New Jersey6,7290.43×
Missouri6,4360.65×
Minnesota5,8980.67×
Maryland5,8150.55×
Wisconsin5,5860.6×
Hawaii5,5522.1×
Tennessee5,1520.42×
Kentucky4,9660.64×
Louisiana4,8420.61×
Kansas4,7060.97×
Nevada4,5560.77×
South Carolina4,5470.49×
Mississippi4,3560.86×
Arkansas3,8700.76×
Oklahoma3,7850.55×
Alabama3,6050.42×
Indiana3,6000.32×
Idaho3,5981.17×
West Virginia3,5961.26×
Alaska3,5892.73×
Montana3,3891.99×
Connecticut3,3800.55×
Utah3,2940.6×
Iowa3,1540.62×
Maine3,0981.41×
South Dakota3,0882.17×
North Dakota3,0072.38×
New Hampshire2,9631.22×
Wyoming2,9093.19×
Nebraska2,9020.94×
New Mexico2,8870.94×
Rhode Island2,8611.46×
Vermont2,8142.61×
Delaware2,5621.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Northern Thailand audience
BrandAffinityCategory
Hibachi13.87×Food & Beverages
Kenosha, Wisconsin20.23×Travel & Leisure
Goop8.58×Internet & Social Media
Google Home9.65×Technology & Electronics
Fairy godmother11.07×Literature
Historic site6.01×Arts & Culture
headspace12.93×Health
Product design2.63×Business & Career
Cherish (group)14.25×Music & Radio
Governor of Michigan9.48×Politics & Society
South Yorkshire18×Travel & Leisure
Wok7.62×Food & Beverages
Vocal harmony5.2×Music & Radio
Grinch4.16×Movies & TV
Ira Glass17.9×Music & Radio
Grace Slick9.04×Music & Radio
Hipster9.37×Politics & Society
OpenJDK20×
TV Fanatic9.82×Movies & TV
Natural rubber1.86×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Northern Thailand audience
TraitClusterScore
Luxury OrientationPREMIUM2.43
PatriotismCONSERVATISM1.95
Risk AppetiteTHRILL1.91
TravellingTHRILL1.87
MindfulnessBALANCE1.75
Sports ActivityPOWER1.69

Worldwide distribution

Worldwide audience distribution share by country for Northern Thailand
CountryShare
Thailand38.3%
United States20.3%
Japan6.0%

See Northern Thailand audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Northern Thailand have in United States?

Northern Thailand has an estimated audience of 614,646 people in United States, concentrated in California and New York.

What is the gender split and age of Northern Thailand fans?

73.8% of Northern Thailand fans are female, 26.2% are male, with an average age of 49.9 years.

Which brands do Northern Thailand fans like most?

Northern Thailand fans show strongest brand affinity for Hibachi (13.87×), Kenosha, Wisconsin (20.23×), and Goop (8.58×) over the country average.

Where do Northern Thailand fans live in United States?

Northern Thailand fans in United States are most concentrated in California (reach 71,681), New York (reach 28,149), and Texas (reach 26,457). These three regions account for the largest share of the active audience.

What other brands do Northern Thailand fans also like?

Beyond Northern Thailand itself, the audience over-indexes on Kenosha, Wisconsin (20.23×), Goop (8.58×), Google Home (9.65×), and Fairy godmother (11.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern Thailand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.