Rascasse Audience Intelligence

Northern Thailand Audience in United States

A data profile of the people who buy, follow and care about Northern Thailand in United States — modelled from more than twelve digital signal sources. Northern Thailand has an estimated audience of 614,646 people in United States.

#190among Region in United States#3228among POI in United States#2534in Travel & Leisure

The average Northern Thailand fan in United States is 49.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include American Cruise Lines, Plymouth, Banff National Park, with strongest over-indexing on American Cruise Lines (59.17× the country average).

Demographically, the Northern Thailand audience skews more female with an average age of 49.9, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Northern Thailand fan in United States is more female, around 49.9 years old, with strong Patriotism tendencies and a notable affinity for American Cruise Lines.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northern Thailand profile in United States.

Audience size
615K
in United States
Gender
73.8%♀
26.2% male
Age
49.9
average years
Country rank
#32335
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northern Thailand fans

73.8% are female, 26.2% are male, average age 49.9.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Northern Thailand audience in United States
MetricValue
Female73.8%
Male26.2%
Average age49.9
Estimated audience size614,646
Fig. 03

Age distribution

Ø 49.9
average years
Age distribution of the Northern Thailand audience in United States
Age bracketShare%
16-196%
20-297%
30-3911%
40-4923%
50+53%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Northern Thailand audience comes from United States.

Worldwide audience distribution share by country for Northern Thailand
CountryShare
Thailand38.3%
United States20.3%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northern Thailand audience in United States is strongest.

Fig. 05

Top regions by affinity

Northern Thailand fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.36×
02Hawaii~3K1.30×
03Vermont~1K1.29×
04South Dakota~2K1.27×
05Montana~2K1.26×
06North Dakota~1K1.16×
07Washington~10K1.15×
08Rhode Island~2K1.10×
09Oregon~8K1.07×
10New Hampshire~3K1.06×
11Maine~2K1.06×
12Delaware~2K1.06×
13Idaho~3K1.05×
14West Virginia~3K1.05×
15Washington, District of Columbia~2K1.02×
16New Mexico~3K1.00×
17Nebraska~3K1.00×
18California~70K0.99×
19Mississippi~5K0.99×
20Utah~5K0.98×
21Kansas~5K0.98×
22Colorado~9K0.97×
23Arkansas~5K0.96×
24Nevada~6K0.95×
25Iowa~5K0.94×
26Minnesota~8K0.92×
27Oklahoma~6K0.92×
28Louisiana~7K0.91×
29Kentucky~7K0.91×
30Massachusetts~10K0.90×
31Connecticut~6K0.90×
32Alabama~8K0.89×
33Missouri~9K0.88×
34South Carolina~8K0.88×
35Wisconsin~8K0.88×
36Indiana~10K0.86×
37Arizona~10K0.85×
38Tennessee~10K0.85×
39Maryland~9K0.85×
40New York~30K0.84×
41Virginia~10K0.84×
42North Carolina~10K0.80×
43Michigan~10K0.80×
44Georgia~10K0.79×
45New Jersey~10K0.79×
46Illinois~20K0.78×
47Ohio~10K0.78×
48Pennsylvania~20K0.77×
49Florida~30K0.72×
50Texas~40K0.67×
Fig. 06

Affinity by region

Affinity by region — Northern Thailand, United States
0.67×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northern Thailand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northern Thailand audience
#·InterestCategoryAffinity×
01American Cruise LinesTravel & Leisure59.17×
02Bangkok AirwaysTravel & Leisure45.09×
03Banff National ParkTravel & Leisure38.76×
04PlymouthTravel & Leisure34.34×
05Sequoia National ParkTravel & Leisure28.77×
06St. Augustine, FloridaTravel & Leisure23.50×
07Grand Teton National ParkTravel & Leisure23.10×
08Burj KhalifaTravel & Leisure19.50×
09Oceania CruisesTravel & Leisure16.60×
10Turkish AirlinesTravel & Leisure11.18×
11BangkokTravel & Leisure11.16×
12Appalachian TrailTravel & Leisure10.89×
13Grand Canyon National ParkTravel & Leisure10.80×
14LufthansaTravel & Leisure10.72×
15GreeceTravel & Leisure9.23×
16ThailandTravel & Leisure7.38×
17Royal Caribbean Cruises Ltd.Travel & Leisure6.75×
18BohemianismFashion & Accessoires6.41×
19GermanyTravel & Leisure6.35×
20CookingFood & Beverages1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northern Thailand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northern Thailand audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.81×
IndulgenceJOY2.25×
SpiritualityBALANCE2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northern Thailand audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Family OrientationCONSERVATISM0.85×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Northern Thailand have in United States?

Northern Thailand has an estimated audience of 614,646 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Northern Thailand fans?

73.8% of Northern Thailand fans are female, 26.2% are male, with an average age of 49.9 years.

03

Which brands do Northern Thailand fans like most?

Northern Thailand fans show strongest brand affinity for American Cruise Lines (59.17×), Plymouth (34.34×), and Banff National Park (38.76×) over the country average.

04

Where do Northern Thailand fans live in United States?

Northern Thailand fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Northern Thailand fans also like?

Beyond Northern Thailand itself, the audience over-indexes on Plymouth (34.34×), Banff National Park (38.76×), St. Augustine, Florida (23.5×), and Grand Teton National Park (23.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Northern Thailand audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Northern Thailand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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