Rascasse Audience Intelligence

Cali Audience in Colombia

A data profile of the people who buy, follow and care about Cali in Colombia — modelled from more than twelve digital signal sources. Cali has an estimated audience of 6,655,308 people in Colombia.

#3among City in Colombia
#10among POI in Colombia
#12in Travel & Leisure

Cali has an estimated audience of 6,655,308 people in Colombia. 54.8% are female, 45.2% are male, average age 35.8.

Demographically, the Cali audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Travelling.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Cali profile in Colombia.

Audience size
6.7M
in Colombia
Gender
54.8%♀
45.2% male
Age
35.8
average years
Country rank
#98
POI in Colombia
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cali fans

54.8% are female, 45.2% are male, average age 35.8.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Cali audience in Colombia
MetricValue
Female54.8%
Male45.2%
Average age35.8
Estimated audience size6,655,308
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Cali audience in Colombia
Age bracketShare%
16-1927%
20-2923%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

45.0%

of the worldwide Cali audience comes from Colombia.

Worldwide audience distribution share by country for Cali
CountryShare
Colombia45.0%
United States10.0%
Mexico6.6%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cali audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cali audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.06×
TravellingTHRILL1.05×
Career OrientationPOWER1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cali audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.93×
Risk AppetiteTHRILL0.95×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Colombia

See Cali audiences in other countries

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Cali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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