Cali Audience in United States
Cali has an estimated audience of 1,485,532 people in United States. 47.3% are female, 52.7% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Kendra Scott, Jai, Home construction, Kento Yamazaki.
The average Cali fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Kendra Scott, Jai, with strongest over-indexing on Nationality (5.96× the country average). Demographically, the Cali audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Urban Lifestyle, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Cali fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 36.9 |
| Estimated audience size | 1,485,532 |
Audience persona
The typical Cali fan in United States is balanced, around 36.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 495,059 | 3.03× |
| Texas | 140,834 | 1.1× |
| Florida | 115,575 | 1.15× |
| New York | 84,059 | 1.01× |
| Illinois | 49,653 | 1× |
| Georgia | 46,104 | 1.01× |
| Arizona | 44,697 | 1.47× |
| Pennsylvania | 42,125 | 0.84× |
| Washington | 39,344 | 1.32× |
| North Carolina | 39,195 | 0.88× |
| Oregon | 38,613 | 2.27× |
| Ohio | 37,799 | 0.83× |
| New Jersey | 37,783 | 1× |
| Virginia | 35,870 | 0.99× |
| Michigan | 32,859 | 0.85× |
| Massachusetts | 26,169 | 0.89× |
| Tennessee | 24,937 | 0.84× |
| Maryland | 23,853 | 0.93× |
| Colorado | 23,708 | 1.01× |
| Indiana | 23,273 | 0.86× |
| Missouri | 22,362 | 0.93× |
| Nevada | 22,239 | 1.55× |
| Minnesota | 19,532 | 0.92× |
| Alabama | 18,058 | 0.87× |
| South Carolina | 17,735 | 0.79× |
| Wisconsin | 17,609 | 0.79× |
| Louisiana | 17,288 | 0.9× |
| Oklahoma | 16,028 | 0.97× |
| Utah | 15,673 | 1.18× |
| Kentucky | 14,957 | 0.8× |
| Connecticut | 13,770 | 0.92× |
| Kansas | 11,487 | 0.98× |
| Arkansas | 10,836 | 0.89× |
| Iowa | 10,165 | 0.83× |
| Mississippi | 9,981 | 0.82× |
| New Mexico | 8,434 | 1.13× |
| Idaho | 7,771 | 1.04× |
| Hawaii | 6,998 | 1.1× |
| Nebraska | 6,639 | 0.89× |
| Washington, District of Columbia | 4,498 | 1.01× |
| West Virginia | 4,185 | 0.61× |
| New Hampshire | 4,090 | 0.7× |
| Maine | 3,929 | 0.74× |
| Rhode Island | 3,871 | 0.82× |
| Montana | 3,479 | 0.84× |
| Alaska | 3,411 | 1.07× |
| Delaware | 2,959 | 0.72× |
| South Dakota | 2,474 | 0.72× |
| North Dakota | 2,235 | 0.73× |
| Wyoming | 1,757 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 5.96× | Politics & Society |
| Kendra Scott | 7.31× | Fashion & Accessoires |
| Jai | 27.75× | Movies & TV |
| Home construction | 1.85× | Home & Garden |
| Kento Yamazaki | 12.16× | Movies & TV |
| Panama | 3.93× | Travel & Leisure |
| Combat sport | 1.67× | Sports |
| Personality | 5.91× | Business & Career |
| Hebe | 6.36× | Home & Garden |
| Nebraska Cornhuskers football | 2.75× | Sports |
| James Madison University | 9.47× | Business & Career |
| Glenn Danzig | 9.56× | Music & Radio |
| Homie | 11.03× | Politics & Society |
| Hog Hunting | 2.35× | Sports |
| Queens College, City University of New York | 4.98× | Business & Career |
| Jesse Plemons | 2.31× | Movies & TV |
| Join Me | 27.55× | Technology & Electronics |
| Definitive Technology | 27.27× | Technology & Electronics |
| Buying and Selling Real Estate | 5.01× | Home & Garden |
| Spinal muscular atrophy | 5.8× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.53 |
| Spirituality | BALANCE | 1.27 |
| Risk Appetite | THRILL | 1.27 |
| Luxury Orientation | PREMIUM | 1.26 |
| Extroversion | THRILL | 1.25 |
| Travelling | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Colombia | 45.3% |
| United States | 10.1% |
| Mexico | 6.7% |
See Cali audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Cali have in United States?
Cali has an estimated audience of 1,485,532 people in United States, concentrated in California and Texas.
What is the gender split and age of Cali fans?
47.3% of Cali fans are female, 52.7% are male, with an average age of 36.9 years.
Which brands do Cali fans like most?
Cali fans show strongest brand affinity for Nationality (5.96×), Kendra Scott (7.31×), and Jai (27.75×) over the country average.
Where do Cali fans live in United States?
Cali fans in United States are most concentrated in California (reach 495,059), Texas (reach 140,834), and Florida (reach 115,575). These three regions account for the largest share of the active audience.
What other brands do Cali fans also like?
Beyond Cali itself, the audience over-indexes on Kendra Scott (7.31×), Jai (27.75×), Home construction (1.85×), and Kento Yamazaki (12.16×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.