A data profile of the people who buy, follow and care about Electronic publishing in Colombia — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 2,652,264 people in Colombia.
Electronic publishing has an estimated audience of 2,652,264 people in Colombia. 52.7% are female, 47.3% are male, average age 36.5. Top brand affinities: Public transport, Local news, Online newspaper, Rail transport, Non-alcoholic beverage.
Top brand affinities include Public transport, Local news, Online newspaper, with strongest over-indexing on Public transport (1.69× the country average).
Demographically, the Electronic publishing audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Career Orientation, Individualism.
The typical Electronic publishing fan in Colombia is balanced, around 36.5 years old, with strong Career Orientation tendencies and a notable affinity for Public transport.
The key figures that characterise the Electronic publishing profile in Colombia.
52.7% are female, 47.3% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 36.5 |
| Estimated audience size | 2,652,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Electronic publishing audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 2.72× | ||
| 02 | Tabloid (newspaper format) | Literature | 1.97× | ||
| 03 | Breaking news | Movies & TV | 1.82× | ||
| 04 | Individualism | Politics & Society | 1.75× | ||
| 05 | Endangered species | Pets & Animals | 1.74× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 1.71× | ||
| 07 | Public transport | Cars & Mobility | 1.69× | ||
| 08 | Nobel Peace Prize | Politics & Society | 1.65× | ||
| 09 | Anne Hathaway | Movies & TV | 1.64× | ||
| 10 | Rail transport | Travel & Leisure | 1.63× | ||
| 11 | Sandra Bullock | Movies & TV | 1.62× | ||
| 12 | Online newspaper | News | 1.60× | ||
| 13 | Sustainable energy | Home & Garden | 1.54× | ||
| 14 | CNN | Movies & TV | 1.54× | ||
| 15 | Cider | Food & Beverages | 1.54× | ||
| 16 | Robotics | Technology & Electronics | 1.54× | ||
| 17 | Efficient energy use | Technology & Electronics | 1.52× | ||
| 18 | Herbalism | Health | 1.51× | ||
| 19 | Private equity | Business & Career | 1.51× | ||
| 20 | Max Verstappen | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.47× | |
| Individualism | JOY | 1.32× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Spirituality | BALANCE | 0.72× | |
| Creativity | OPEN | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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