A data profile of the people who buy, follow and care about Electronic publishing in Argentina — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 1,376,452 people in Argentina.
Electronic publishing has an estimated audience of 1,376,452 people in Argentina. 57.5% are female, 42.5% are male, average age 40.5. Top brand affinities: Online newspaper, Local news, Brad Pitt, Anne Hathaway, Breaking news.
Top brand affinities include Online newspaper, Local news, Brad Pitt, with strongest over-indexing on Online newspaper (2.44× the country average).
Demographically, the Electronic publishing audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Electronic publishing fan in Argentina is more female, around 40.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Online newspaper.
The key figures that characterise the Electronic publishing profile in Argentina.
57.5% are female, 42.5% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 40.5 |
| Estimated audience size | 1,376,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Electronic publishing audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Local news | News | 2.62× | ||
| 02 | Online newspaper | News | 2.44× | ||
| 03 | Meghan Markle | Fashion & Accessoires | 2.09× | ||
| 04 | Nobel Peace Prize | Politics & Society | 1.98× | ||
| 05 | Gwyneth Paltrow | Movies & TV | 1.96× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 1.85× | ||
| 07 | Anne Hathaway | Movies & TV | 1.83× | ||
| 08 | Breaking news | Movies & TV | 1.71× | ||
| 09 | Jessica Alba | Movies & TV | 1.71× | ||
| 10 | Rail transport | Travel & Leisure | 1.68× | ||
| 11 | Sandra Bullock | Movies & TV | 1.67× | ||
| 12 | Judaism | Politics & Society | 1.63× | ||
| 13 | Meryl Streep | Movies & TV | 1.63× | ||
| 14 | Air France | Travel & Leisure | 1.62× | ||
| 15 | Virtual reality | Technology & Electronics | 1.60× | ||
| 16 | George Clooney | Movies & TV | 1.60× | ||
| 17 | World Heritage Site | Politics & Society | 1.58× | ||
| 18 | Brad Pitt | Movies & TV | 1.57× | ||
| 19 | Baking powder | Food & Beverages | 1.56× | ||
| 20 | Soap opera | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.48× | |
| Community Orientation | OPEN | 1.38× | |
| Tradition | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Extroversion | THRILL | 0.83× | |
| Risk Appetite | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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