Rascasse Audience Intelligence

Shelf Lives Audience in South Africa

A data profile of the people who buy, follow and care about Shelf Lives in South Africa — modelled from more than twelve digital signal sources. Shelf Lives has an estimated audience of 994,810 people in South Africa.

#2among Singer-songwriter in South Africa
#7among Person in South Africa
#42in Music & Radio

Shelf Lives has an estimated audience of 994,810 people in South Africa. 69.3% are female, 30.7% are male, average age 37.7. Top brand affinities: Internet celebrity, Boxing, TV game shows, Online newspaper, Street food.

Top brand affinities include Internet celebrity, Boxing, TV game shows, with strongest over-indexing on Internet celebrity (2.75× the country average).

Demographically, the Shelf Lives audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Shelf Lives fan in South Africa is more female, around 37.7 years old, with strong Indulgence tendencies and a notable affinity for Internet celebrity.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Shelf Lives profile in South Africa.

Audience size
995K
in South Africa
Gender
69.3%♀
30.7% male
Age
37.7
average years
Country rank
#773
Person in South Africa
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shelf Lives fans

69.3% are female, 30.7% are male, average age 37.7.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Shelf Lives audience in South Africa
MetricValue
Female69.3%
Male30.7%
Average age37.7
Estimated audience size994,810
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Shelf Lives audience in South Africa
Age bracketShare%
16-1919%
20-2922%
30-3922%
40-4927%
50+10%
Fig. 04

Worldwide distribution

62.2%

of the worldwide Shelf Lives audience comes from South Africa.

Worldwide audience distribution share by country for Shelf Lives
CountryShare
South Africa62.2%
India6.5%
Brazil6.4%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shelf Lives audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shelf Lives audience
#·InterestCategoryAffinity×
01SubwayFood & Beverages4.20×
02BoxingSports3.50×
03Late-night talk showMovies & TV3.22×
04Henry CavillMovies & TV2.92×
05Internet celebrityInternet & Social Media2.75×
06Brad PittMovies & TV2.62×
07Tom HardyMovies & TV2.35×
08HostelTravel & Leisure2.29×
09Street foodFood & Beverages2.28×
10ZooKids & Family1.97×
11Mineral waterFood & Beverages1.97×
12TV game showsMovies & TV1.96×
13Ultimate Fighting ChampionshipSports1.96×
14Max VerstappenSports1.84×
15SarcasmPolitics & Society1.73×
16Breakfast televisionMovies & TV1.70×
17Online newspaperNews1.59×
18Department storeShopping1.58×
19CrocsFashion & Accessoires1.51×
20Theme parksTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shelf Lives audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shelf Lives audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.84×
Convenience OrientationPREMIUM1.37×
ExtroversionTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shelf Lives audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
Risk AppetiteTHRILL0.71×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in South Africa who actively search for Shelf Lives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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