A data profile of the people who buy, follow and care about Crocs in South Africa — modelled from more than twelve digital signal sources. Crocs has an estimated audience of 1,092,560 people in South Africa.
Crocs has an estimated audience of 1,092,560 people in South Africa. 74.3% are female, 25.7% are male, average age 40.1. Top brand affinities: Clog, Birkenstock, Mr. Price, Foam, Havaianas.
Top brand affinities include Clog, Birkenstock, Mr. Price, with strongest over-indexing on Clog (35.0× the country average).
Demographically, the Crocs audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Crocs fan in South Africa is more female, around 40.1 years old, with strong Spirituality tendencies and a notable affinity for Clog.
The key figures that characterise the Crocs profile in South Africa.
74.3% are female, 25.7% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 40.1 |
| Estimated audience size | 1,092,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 24% |
The strongest cross-interests of the Crocs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clog | Fashion & Accessoires | 35.00× | ||
| 02 | Havaianas | Fashion & Accessoires | 10.46× | ||
| 03 | Foam | Beauty & Wellness | 9.29× | ||
| 04 | Birkenstock | Fashion & Accessoires | 6.02× | ||
| 05 | Flip-flops | Fashion & Accessoires | 5.22× | ||
| 06 | Slipper | Fashion & Accessoires | 4.69× | ||
| 07 | Linens | Home & Garden | 4.09× | ||
| 08 | Sandal | Fashion & Accessoires | 3.02× | ||
| 09 | Culinary art | Arts & Culture | 2.07× | ||
| 10 | Edgars | Shopping | 2.01× | ||
| 11 | Rains | Fashion & Accessoires | 1.95× | ||
| 12 | Steve Madden | Fashion & Accessoires | 1.83× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.81× | ||
| 14 | Newcast | Business & Career | 1.79× | ||
| 15 | Mr. Price | Fashion & Accessoires | 1.76× | ||
| 16 | Ackermans | Shopping | 1.71× | ||
| 17 | Cookware and bakeware | Home & Garden | 1.67× | ||
| 18 | Resort | Travel & Leisure | 1.62× | ||
| 19 | Victoria & Alfred Waterfront | Person | 1.52× | ||
| 20 | Handbags | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.89× | |
| Travelling | THRILL | 1.33× | |
| Healthy Lifestyle | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.96× | |
| Healthy Lifestyle | BALANCE | 1.32× | |
| Travelling | THRILL | 1.33× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Crocs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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