A data profile of the people who buy, follow and care about Theme parks in South Africa — modelled from more than twelve digital signal sources. Theme parks has an estimated audience of 908,080 people in South Africa.
Theme parks has an estimated audience of 908,080 people in South Africa. 55.2% are female, 44.8% are male, average age 37.6. Top brand affinities: Cruises, Car rentals, Resort, Lakes, Air travel.
Top brand affinities include Cruises, Car rentals, Resort, with strongest over-indexing on Cruises (2.04× the country average).
Demographically, the Theme parks audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Social Media Usage, Spirituality.
The typical Theme parks fan in South Africa is more female, around 37.6 years old, with strong Social Media Usage tendencies and a notable affinity for Cruises.
The key figures that characterise the Theme parks profile in South Africa.
55.2% are female, 44.8% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 37.6 |
| Estimated audience size | 908,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Theme parks audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 8.4% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Theme parks audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slot machine | Games | 2.77× | ||
| 02 | Lakes | Travel & Leisure | 2.40× | ||
| 03 | RVs | Cars & Mobility | 2.08× | ||
| 04 | Cruises | Travel & Leisure | 2.04× | ||
| 05 | Minivans | Cars & Mobility | 1.95× | ||
| 06 | Car rentals | Cars & Mobility | 1.86× | ||
| 07 | Investment banking | Business & Career | 1.77× | ||
| 08 | Retail banking | Business & Career | 1.76× | ||
| 09 | Ster-Kinekor Theatres | Brand | 1.75× | ||
| 10 | Safari lodge | Travel & Leisure | 1.74× | ||
| 11 | Resort | Travel & Leisure | 1.72× | ||
| 12 | Boating | Travel & Leisure | 1.71× | ||
| 13 | Air travel | Travel & Leisure | 1.70× | ||
| 14 | Kruger National Park | Travel & Leisure | 1.70× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.67× | ||
| 16 | Casino | Games | 1.67× | ||
| 17 | Gold rush | Movies & TV | 1.61× | ||
| 18 | Boats | Cars & Mobility | 1.58× | ||
| 19 | Lodging | Travel & Leisure | 1.53× | ||
| 20 | Customer service | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.35× | |
| Spirituality | BALANCE | 1.30× | |
| Travelling | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.14× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Travelling | THRILL | 1.29× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Theme parks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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