Rascasse Audience Intelligence

Ster-Kinekor Theatres Target Market in South Africa

A data profile of the people who buy, follow and care about Ster-Kinekor Theatres in South Africa — modelled from more than twelve digital signal sources. Ster-Kinekor Theatres has an estimated audience of 1,071,406 people in South Africa.

#47among Brand in South Africa

Ster-Kinekor Theatres has an estimated audience of 1,071,406 people in South Africa. 59.1% are female, 40.9% are male, average age 32.6. Top brand affinities: Emirates, Henry Cavill, Theme parks, Crocs, British Airways.

Top brand affinities include Emirates, Henry Cavill, Theme parks, with strongest over-indexing on Emirates (2.3× the country average).

Demographically, the Ster-Kinekor Theatres audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Indulgence, Extroversion.

The typical Ster-Kinekor Theatres fan in South Africa is more female, around 32.6 years old, with strong Indulgence tendencies and a notable affinity for Emirates.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Ster-Kinekor Theatres profile in South Africa.

Audience size
1.1M
in South Africa
Gender
59.1%♀
40.9% male
Age
32.6
average years
Country rank
#712
Brand in South Africa
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ster-Kinekor Theatres

59.1% are female, 40.9% are male, average age 32.6.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Ster-Kinekor Theatres audience in South Africa
MetricValue
Female59.1%
Male40.9%
Average age32.6
Estimated audience size1,071,406
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Ster-Kinekor Theatres audience in South Africa
Age bracketShare%
16-1935%
20-2928%
30-3916%
40-499%
50+12%
Fig. 04

Worldwide distribution

99.1%

of the worldwide Ster-Kinekor Theatres audience comes from South Africa.

Worldwide audience distribution share by country for Ster-Kinekor Theatres
CountryShare
South Africa99.1%
United States0.4%
Netherlands0.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ster-Kinekor Theatres audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ster-Kinekor Theatres audience
#·InterestCategoryAffinity×
01ListerineBeauty & Wellness5.92×
02Chris PrattMovies & TV3.73×
03Channing TatumMovies & TV3.56×
04Henry CavillMovies & TV3.40×
05Chris HemsworthMovies & TV3.10×
06Singapore AirlinesTravel & Leisure3.09×
07Ryan ReynoldsMovies & TV3.06×
08Tom HardyMovies & TV2.98×
09British AirwaysTravel & Leisure2.59×
10Mineral waterFood & Beverages2.55×
11HostelTravel & Leisure2.53×
12Jennifer AnistonMovies & TV2.38×
13EmiratesTravel & Leisure2.30×
14BirkenstockFashion & Accessoires2.16×
15Department storeShopping1.80×
16Theme parksTravel & Leisure1.75×
17Board gamesGames1.59×
18TV game showsMovies & TV1.58×
19CrocsFashion & Accessoires1.57×
20EspressoFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ster-Kinekor Theatres audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ster-Kinekor Theatres audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.77×
ExtroversionTHRILL1.32×
Early Adopter MentalityPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ster-Kinekor Theatres audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.55×
Social Media UsageJOY0.70×
Risk AppetiteTHRILL0.71×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in South Africa who actively search for Ster-Kinekor Theatres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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