A data profile of the people who buy, follow and care about TV game shows in South Africa — modelled from more than twelve digital signal sources. TV game shows has an estimated audience of 1,001,669 people in South Africa.
TV game shows has an estimated audience of 1,001,669 people in South Africa. 53.3% are female, 46.7% are male, average age 37.2. Top brand affinities: Non-fiction books, TV talkshows, Stand-up comedy, Strategy games, Internet celebrity.
Top brand affinities include Non-fiction books, TV talkshows, Stand-up comedy, with strongest over-indexing on Non-fiction books (3.21× the country average).
Demographically, the TV game shows audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical TV game shows fan in South Africa is balanced, around 37.2 years old, with strong Social Media Usage tendencies and a notable affinity for Non-fiction books.
The key figures that characterise the TV game shows profile in South Africa.
53.3% are female, 46.7% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 37.2 |
| Estimated audience size | 1,001,669 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide TV game shows audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.4% |
| India | 5.1% |
| Brazil | 5.1% |
The strongest cross-interests of the TV game shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Family Feud | Movies & TV | 6.64× | ||
| 02 | Non-fiction books | Literature | 3.21× | ||
| 03 | Strategy games | Games | 2.73× | ||
| 04 | Sex and the City | Movies & TV | 2.45× | ||
| 05 | Massively multiplayer online games | Games | 2.33× | ||
| 06 | Massively multiplayer online role-playing games | Games | 2.20× | ||
| 07 | TV talkshows | Movies & TV | 2.10× | ||
| 08 | Wikipedia | Internet & Social Media | 2.08× | ||
| 09 | Casino games | Games | 2.02× | ||
| 10 | Internet celebrity | Internet & Social Media | 1.98× | ||
| 11 | Shelf Lives | Music & Radio | 1.96× | ||
| 12 | Stand-up comedy | Movies & TV | 1.89× | ||
| 13 | Retail banking | Business & Career | 1.82× | ||
| 14 | Red Velvet (band) | Music & Radio | 1.82× | ||
| 15 | Investment banking | Business & Career | 1.66× | ||
| 16 | Musical theatre | Movies & TV | 1.65× | ||
| 17 | Plays | Literature | 1.63× | ||
| 18 | Radio broadcasting | Music & Radio | 1.61× | ||
| 19 | Video hosting service | Technology & Electronics | 1.58× | ||
| 20 | Horror movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.41× | |
| Patriotism | CONSERVATISM | 1.31× | |
| Spirituality | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Spirituality | BALANCE | 1.26× | |
| Travelling | THRILL | 1.26× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for TV game shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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