A data profile of the people who buy, follow and care about TV game shows in Australia — modelled from more than twelve digital signal sources. TV game shows has an estimated audience of 2,400,429 people in Australia.
The average TV game shows fan in Australia is 42.6 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Reddit, TV talkshows, Quiz, with strongest over-indexing on Reddit (1.59× the country average).
Demographically, the TV game shows audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical TV game shows fan in Australia is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Reddit.
The key figures that characterise the TV game shows profile in Australia.
56.1% are female, 43.9% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 42.6 |
| Estimated audience size | 2,400,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide TV game shows audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.4% |
| India | 5.1% |
| Brazil | 5.1% |
Where the TV game shows audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~30K | 1.25× | |
| 02 | Tasmania | ~50K | 1.02× | |
| 03 | Australian Capital Territory | ~50K | 1.00× | |
| 04 | South Australia | ~200K | 0.91× | |
| 05 | Western Australia | ~200K | 0.88× | |
| 06 | Queensland | ~500K | 0.82× | |
| 07 | Victoria | ~500K | 0.76× | |
| 08 | New South Wales | ~600K | 0.73× |
The strongest cross-interests of the TV game shows audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jimmy Carr | Movies & TV | 2.86× | ||
| 02 | Macaulay Culkin | Movies & TV | 2.24× | ||
| 03 | Quiz | Games | 2.09× | ||
| 04 | Home Interior Design | Home & Garden | 1.97× | ||
| 05 | Handmade Crafts | Kids & Family | 1.87× | ||
| 06 | Obituary | Literature | 1.73× | ||
| 07 | Nostalgia | Home & Garden | 1.70× | ||
| 08 | Dick Van Dyke | Movies & TV | 1.70× | ||
| 09 | Creative Commons | Technology & Electronics | 1.69× | ||
| 10 | Internet celebrity | Internet & Social Media | 1.68× | ||
| 11 | Sketch comedy | Movies & TV | 1.67× | ||
| 12 | Production company | Movies & TV | 1.67× | ||
| 13 | The Rookie | Movies & TV | 1.61× | ||
| 14 | Internet & Social Media | 1.59× | |||
| 15 | TV talkshows | Movies & TV | 1.56× | ||
| 16 | Hollywood | Travel & Leisure | 1.56× | ||
| 17 | ABC iview | Movies & TV | 1.55× | ||
| 18 | Stan (company) | Internet & Social Media | 1.53× | ||
| 19 | Projection screen | Technology & Electronics | 1.53× | ||
| 20 | Retirement community | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.19× | |
| Community Orientation | OPEN | 1.16× | |
| Family Orientation | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Luxury Orientation | PREMIUM | 0.72× | |
| Mindfulness | BALANCE | 0.78× |
TV game shows has an estimated audience of 2,400,429 people in Australia, concentrated in New South Wales and Victoria.
56.1% of TV game shows fans are female, 43.9% are male, with an average age of 42.6 years.
TV game shows fans show strongest brand affinity for Reddit (1.59×), TV talkshows (1.56×), and Quiz (2.09×) over the country average.
TV game shows fans in Australia are most concentrated in New South Wales (reach ~600K), Victoria (reach ~500K), and Queensland (reach ~500K). These three regions account for the largest share of the active audience.
Beyond TV game shows itself, the audience over-indexes on TV talkshows (1.56×), Quiz (2.09×), Nostalgia (1.7×), and Creative Commons (1.69×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for TV game shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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