A data profile of the people who buy, follow and care about Stan (company) in Australia — modelled from more than twelve digital signal sources. Stan (company) has an estimated audience of 3,195,786 people in Australia.
Stan (company) has an estimated audience of 3,195,786 people in Australia. 53.8% are female, 46.2% are male, average age 37.0. Top brand affinities: Better Call Saul, Tabloid (newspaper format), Apple TV, Pay television, TV game shows.
Top brand affinities include Better Call Saul, Tabloid (newspaper format), Apple TV, with strongest over-indexing on Better Call Saul (46.47× the country average).
Demographically, the Stan (company) audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Stan (company) fan in Australia is balanced, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Better Call Saul.
The key figures that characterise the Stan (company) profile in Australia.
53.8% are female, 46.2% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 37.0 |
| Estimated audience size | 3,195,786 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Stan (company) audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 67.1% |
| United States | 24.0% |
| Germany | 5.6% |
The strongest cross-interests of the Stan (company) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Better Call Saul | Movies & TV | 46.47× | ||
| 02 | George Clooney | Movies & TV | 2.60× | ||
| 03 | Rotten Tomatoes | Movies & TV | 2.46× | ||
| 04 | Mission: Impossible | Movies & TV | 2.23× | ||
| 05 | True crime | Movies & TV | 1.86× | ||
| 06 | Apple TV | Movies & TV | 1.85× | ||
| 07 | Virtual reality | Technology & Electronics | 1.77× | ||
| 08 | Pay television | Movies & TV | 1.75× | ||
| 09 | Keanu Reeves | Movies & TV | 1.75× | ||
| 10 | John Cena | Sports | 1.71× | ||
| 11 | Tabloid (newspaper format) | Literature | 1.70× | ||
| 12 | Jennifer Lawrence | Movies & TV | 1.69× | ||
| 13 | World of Warcraft | Games | 1.68× | ||
| 14 | Charlize Theron | Movies & TV | 1.67× | ||
| 15 | Ryan Gosling | Movies & TV | 1.67× | ||
| 16 | Soap opera | Movies & TV | 1.65× | ||
| 17 | Los Angeles Lakers | Sports | 1.62× | ||
| 18 | Brad Pitt | Movies & TV | 1.55× | ||
| 19 | TV game shows | Movies & TV | 1.53× | ||
| 20 | Anne Hathaway | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.30× | |
| Individualism | JOY | 1.10× | |
| Spirituality | BALANCE | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.54× | |
| Career Orientation | POWER | 0.61× | |
| Design Affinity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Stan (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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