A data profile of the people who buy, follow and care about YouTube Music in Australia — modelled from more than twelve digital signal sources. YouTube Music has an estimated audience of 2,286,690 people in Australia.
The average YouTube Music fan in Australia is 34.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Queensland, Victoria.
Top brand affinities include Pitch Perfect, A cappella, Apple Music, with strongest over-indexing on Pitch Perfect (27.45× the country average).
Demographically, the YouTube Music audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical YouTube Music fan in Australia is more female, around 34.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Pitch Perfect.
The key figures that characterise the YouTube Music profile in Australia.
67.2% are female, 32.8% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 34.5 |
| Estimated audience size | 2,286,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 13% |
of the worldwide YouTube Music audience comes from Australia.
| Country | Share |
|---|---|
| United States | 19.2% |
| Colombia | 4.8% |
| Brazil | 4.4% |
Where the YouTube Music audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~600K | 1.18× | |
| 02 | Western Australia | ~300K | 1.16× | |
| 03 | Tasmania | ~50K | 1.04× | |
| 04 | Northern Territory | ~20K | 1.02× | |
| 05 | South Australia | ~200K | 1.01× | |
| 06 | New South Wales | ~700K | 0.91× | |
| 07 | Australian Capital Territory | ~40K | 0.87× | |
| 08 | Victoria | ~600K | 0.81× |
The strongest cross-interests of the YouTube Music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pitch Perfect | Movies & TV | 27.45× | ||
| 02 | A cappella | Music & Radio | 19.52× | ||
| 03 | Amazon Music | Music & Radio | 12.92× | ||
| 04 | EdX | Kids & Family | 9.42× | ||
| 05 | America's Got Talent | Movies & TV | 8.55× | ||
| 06 | Coursera | Business & Career | 7.37× | ||
| 07 | Udemy | Business & Career | 7.12× | ||
| 08 | Apple Music | Music & Radio | 6.59× | ||
| 09 | Korean hip hop | Music & Radio | 6.25× | ||
| 10 | ikon | Music & Radio | 6.12× | ||
| 11 | GitHub | Internet & Social Media | 5.55× | ||
| 12 | ITunes | Music & Radio | 4.87× | ||
| 13 | PHP | Technology & Electronics | 3.89× | ||
| 14 | K-pop | Music & Radio | 3.78× | ||
| 15 | KPop Demon Hunters | Movies & TV | 3.33× | ||
| 16 | Programming language | Technology & Electronics | 3.26× | ||
| 17 | BP | Cars & Mobility | 2.75× | ||
| 18 | Target Corporation | Shopping | 1.94× | ||
| 19 | ABC News (Australia) | Movies & TV | 1.63× | ||
| 20 | TikTok | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.42× | |
| Sustainability | BALANCE | 1.30× | |
| Luxury Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.65× | |
| Mindfulness | BALANCE | 0.68× | |
| Quality Awareness | PREMIUM | 0.72× |
YouTube Music has an estimated audience of 2,286,690 people in Australia, concentrated in New South Wales and Queensland.
67.2% of YouTube Music fans are female, 32.8% are male, with an average age of 34.5 years.
YouTube Music fans show strongest brand affinity for Pitch Perfect (27.45×), A cappella (19.52×), and Apple Music (6.59×) over the country average.
YouTube Music fans in Australia are most concentrated in New South Wales (reach ~700K), Queensland (reach ~600K), and Victoria (reach ~600K). These three regions account for the largest share of the active audience.
Beyond YouTube Music itself, the audience over-indexes on A cappella (19.52×), Apple Music (6.59×), KPop Demon Hunters (3.33×), and ikon (6.12×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for YouTube Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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