A data profile of the people who buy, follow and care about Netflix in Australia — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 4,742,628 people in Australia.
The average Netflix fan in Australia is 39.9 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Emily in Paris, Landscapes, Garrett Hedlund, with strongest over-indexing on Emily in Paris (1.53× the country average).
Demographically, the Netflix audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Netflix fan in Australia is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Emily in Paris.
The key figures that characterise the Netflix profile in Australia.
56.6% are female, 43.4% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 39.9 |
| Estimated audience size | 4,742,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Netflix audience comes from Australia.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
Where the Netflix audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~2M | 1.07× | |
| 02 | Queensland | ~1M | 1.06× | |
| 03 | Victoria | ~1.5M | 1.03× | |
| 04 | Western Australia | ~600K | 1.01× | |
| 05 | South Australia | ~400K | 1.01× | |
| 06 | Tasmania | ~100K | 0.99× | |
| 07 | Northern Territory | ~40K | 0.93× | |
| 08 | Australian Capital Territory | ~90K | 0.91× |
The strongest cross-interests of the Netflix audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emily in Paris | Movies & TV | 1.53× | ||
| 02 | Landscapes | Music & Radio | 1.53× | ||
| 03 | Garrett Hedlund | Movies & TV | 1.53× | ||
| 04 | Damian Hardung | Movies & TV | 1.53× | ||
| 05 | Crooks | Movies & TV | 1.53× | ||
| 06 | Courtney Henggeler | Movies & TV | 1.53× | ||
| 07 | Camille Razat | Movies & TV | 1.53× | ||
| 08 | Biohackers | Movies & TV | 1.53× | ||
| 09 | Lulu Wilson | Movies & TV | 1.53× | ||
| 10 | Lachlan Watson | Movies & TV | 1.53× | ||
| 11 | Emily Cox | Movies & TV | 1.53× | ||
| 12 | Philip Froissant | Movies & TV | 1.53× | ||
| 13 | Felix Kramer | Movies & TV | 1.53× | ||
| 14 | Birce Akalay | Movies & TV | 1.53× | ||
| 15 | Esther Acebo | Movies & TV | 1.53× | ||
| 16 | Ella Lee | Movies & TV | 1.53× | ||
| 17 | Adam Pålsson | Movies & TV | 1.53× | ||
| 18 | Aaron Altaras | Movies & TV | 1.53× | ||
| 19 | Claudia Michelsen | Movies & TV | 1.53× | ||
| 20 | Danilo Kamperidis | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.95× | |
| Family Orientation | CONSERVATISM | 0.94× | |
| Social Media Usage | JOY | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Risk Appetite | THRILL | 0.72× | |
| Design Affinity | PREMIUM | 0.79× |
Netflix has an estimated audience of 4,742,628 people in Australia, concentrated in New South Wales and Victoria.
56.6% of Netflix fans are female, 43.4% are male, with an average age of 39.9 years.
Netflix fans show strongest brand affinity for Emily in Paris (1.53×), Landscapes (1.53×), and Garrett Hedlund (1.53×) over the country average.
Netflix fans in Australia are most concentrated in New South Wales (reach ~2M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Netflix itself, the audience over-indexes on Landscapes (1.53×), Garrett Hedlund (1.53×), Damian Hardung (1.53×), and Crooks (1.53×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.