A data profile of the people who buy, follow and care about Spotify in Australia — modelled from more than twelve digital signal sources. Spotify has an estimated audience of 7,360,779 people in Australia.
The average Spotify fan in Australia is 35.9 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Independent music, Music school, Music education, with strongest over-indexing on Independent music (1.71× the country average).
Demographically, the Spotify audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Spotify fan in Australia is balanced, around 35.9 years old, with strong Social Media Usage tendencies and a notable affinity for Independent music.
The key figures that characterise the Spotify profile in Australia.
50.9% are female, 49.1% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 35.9 |
| Estimated audience size | 7,360,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Spotify audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| Germany | 4.2% |
Where the Spotify audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Australia | ~700K | 1.25× | |
| 02 | Victoria | ~2.5M | 1.08× | |
| 03 | Australian Capital Territory | ~200K | 1.05× | |
| 04 | Queensland | ~1.5M | 1.00× | |
| 05 | New South Wales | ~2.5M | 0.97× | |
| 06 | Western Australia | ~800K | 0.96× | |
| 07 | Tasmania | ~100K | 0.90× | |
| 08 | Northern Territory | ~50K | 0.79× |
The strongest cross-interests of the Spotify audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TuneCore | Music & Radio | 1.85× | ||
| 02 | Playlist | Music & Radio | 1.79× | ||
| 03 | CD Baby | Music & Radio | 1.79× | ||
| 04 | Bandcamp | Music & Radio | 1.78× | ||
| 05 | Independent music | Music & Radio | 1.71× | ||
| 06 | Music school | Music & Radio | 1.63× | ||
| 07 | Roblox | Games | 1.63× | ||
| 08 | Cameron Boyce | Movies & TV | 1.62× | ||
| 09 | Sony | Technology & Electronics | 1.61× | ||
| 10 | Music of India | Music & Radio | 1.61× | ||
| 11 | Music education | Music & Radio | 1.59× | ||
| 12 | Logic Pro | Technology & Electronics | 1.58× | ||
| 13 | Young Thug | Music & Radio | 1.56× | ||
| 14 | Tagged | Internet & Social Media | 1.55× | ||
| 15 | Guitarist | Music & Radio | 1.53× | ||
| 16 | License | Technology & Electronics | 1.52× | ||
| 17 | ASAP Rocky | Music & Radio | 1.52× | ||
| 18 | Dave Chappelle | Movies & TV | 1.52× | ||
| 19 | Descendants (2015 film) | Movies & TV | 1.51× | ||
| 20 | University of Delhi | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.03× | |
| Pet Ownership | JOY | 1.00× | |
| Extroversion | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.74× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| DIY Mentality | THRILL | 0.82× |
Spotify has an estimated audience of 7,360,779 people in Australia, concentrated in New South Wales and Victoria.
50.9% of Spotify fans are female, 49.1% are male, with an average age of 35.9 years.
Spotify fans show strongest brand affinity for Independent music (1.71×), Music school (1.63×), and Music education (1.59×) over the country average.
Spotify fans in Australia are most concentrated in New South Wales (reach ~2.5M), Victoria (reach ~2.5M), and Queensland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Spotify itself, the audience over-indexes on Music school (1.63×), Music education (1.59×), Roblox (1.63×), and Sony (1.61×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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