A data profile of the people who buy, follow and care about ABC iview in Australia — modelled from more than twelve digital signal sources. ABC iview has an estimated audience of 2,395,459 people in Australia.
ABC iview has an estimated audience of 2,395,459 people in Australia. 59.3% are female, 40.7% are male, average age 44.6. Top brand affinities: Aldi, Wikipedia, Nonprofit organization, Tabloid (newspaper format), Charitable organization.
Top brand affinities include Aldi, Wikipedia, Nonprofit organization, with strongest over-indexing on Aldi (1.76× the country average).
Demographically, the ABC iview audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical ABC iview fan in Australia is more female, around 44.6 years old, with strong Individualism tendencies and a notable affinity for Aldi.
The key figures that characterise the ABC iview profile in Australia.
59.3% are female, 40.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 44.6 |
| Estimated audience size | 2,395,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide ABC iview audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 70.5% |
| United States | 8.7% |
| United Kingdom | 6.0% |
The strongest cross-interests of the ABC iview audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.37× | ||
| 02 | Michael J. Fox | Movies & TV | 2.32× | ||
| 03 | ABC | Movies & TV | 2.19× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.99× | ||
| 05 | Anne Hathaway | Movies & TV | 1.91× | ||
| 06 | Tabloid (newspaper format) | Literature | 1.87× | ||
| 07 | Aldi | Shopping | 1.76× | ||
| 08 | Nonprofit organization | Politics & Society | 1.72× | ||
| 09 | TV talkshows | Movies & TV | 1.67× | ||
| 10 | Innovation | Business & Career | 1.65× | ||
| 11 | Apple TV | Movies & TV | 1.64× | ||
| 12 | Museum | Arts & Culture | 1.62× | ||
| 13 | Pay television | Movies & TV | 1.60× | ||
| 14 | Charitable organization | Politics & Society | 1.59× | ||
| 15 | Microwave oven | Home & Garden | 1.58× | ||
| 16 | Zoo | Kids & Family | 1.55× | ||
| 17 | Blanket | Home & Garden | 1.55× | ||
| 18 | TV game shows | Movies & TV | 1.55× | ||
| 19 | Nicole Kidman | Movies & TV | 1.55× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.43× | |
| Community Orientation | OPEN | 1.39× | |
| Tradition | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Travelling | THRILL | 0.78× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for ABC iview. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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