A data profile of the people who buy, follow and care about ABC in Australia — modelled from more than twelve digital signal sources. ABC has an estimated audience of 2,112,791 people in Australia.
The average ABC fan in Australia is 42.9 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Bureau of Meteorology, All-news radio, SEEK, with strongest over-indexing on Bureau of Meteorology (2.97× the country average).
Demographically, the ABC audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Community Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical ABC fan in Australia is more female, around 42.9 years old, with strong Community Orientation tendencies and a notable affinity for Bureau of Meteorology.
The key figures that characterise the ABC profile in Australia.
60.6% are female, 39.4% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 42.9 |
| Estimated audience size | 2,112,791 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide ABC audience comes from Australia.
| Country | Share |
|---|---|
| Spain | 39.1% |
| United States | 17.8% |
| Australia | 11.1% |
Where the ABC audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~90K | 1.93× | |
| 02 | Tasmania | ~50K | 1.13× | |
| 03 | Northern Territory | ~20K | 0.87× | |
| 04 | Victoria | ~500K | 0.86× | |
| 05 | Western Australia | ~200K | 0.84× | |
| 06 | South Australia | ~100K | 0.81× | |
| 07 | New South Wales | ~600K | 0.79× | |
| 08 | Queensland | ~400K | 0.76× |
The strongest cross-interests of the ABC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | All-news radio | Music & Radio | 4.10× | ||
| 02 | weatherzone | Travel & Leisure | 3.43× | ||
| 03 | Dymocks Booksellers | Shopping | 3.37× | ||
| 04 | ABC Television | Movies & TV | 3.13× | ||
| 05 | Bureau of Meteorology | Home & Garden | 2.97× | ||
| 06 | domain | Internet & Social Media | 2.44× | ||
| 07 | ancestry | Kids & Family | 2.40× | ||
| 08 | Political party | Politics & Society | 2.32× | ||
| 09 | Adairs | Home & Garden | 2.12× | ||
| 10 | Broadcasting | Movies & TV | 1.91× | ||
| 11 | Anthropology | Business & Career | 1.83× | ||
| 12 | News broadcasting | Business & Career | 1.78× | ||
| 13 | Ticketek | Travel & Leisure | 1.72× | ||
| 14 | SEEK | Business & Career | 1.67× | ||
| 15 | Religion | Business & Career | 1.64× | ||
| 16 | Research | Business & Career | 1.59× | ||
| 17 | Virgin Australia | Music & Radio | 1.55× | ||
| 18 | Australia Post | Business & Career | 1.51× | ||
| 19 | Country | Travel & Leisure | 1.51× | ||
| 20 | Mammal | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.71× | |
| Spirituality | BALANCE | 1.56× | |
| Mindfulness | BALANCE | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 1.01× | |
| Risk Appetite | THRILL | 1.04× |
ABC has an estimated audience of 2,112,791 people in Australia, concentrated in New South Wales and Victoria.
60.6% of ABC fans are female, 39.4% are male, with an average age of 42.9 years.
ABC fans show strongest brand affinity for Bureau of Meteorology (2.97×), All-news radio (4.1×), and SEEK (1.67×) over the country average.
ABC fans in Australia are most concentrated in New South Wales (reach ~600K), Victoria (reach ~500K), and Queensland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond ABC itself, the audience over-indexes on All-news radio (4.1×), SEEK (1.67×), Broadcasting (1.91×), and Australia Post (1.51×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for ABC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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