A data profile of the people who buy, follow and care about Research in Australia — modelled from more than twelve digital signal sources. Research has an estimated audience of 6,956,136 people in Australia.
Research has an estimated audience of 6,956,136 people in Australia. 58.8% are female, 41.2% are male, average age 43.6. Top brand affinities: Wikipedia, Innovation, Master of Business Administration, ABC, Jason Bateman.
Top brand affinities include Wikipedia, Innovation, Master of Business Administration, with strongest over-indexing on Wikipedia (1.6× the country average).
Demographically, the Research audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Mindfulness, Tradition.
The typical Research fan in Australia is more female, around 43.6 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Research profile in Australia.
58.8% are female, 41.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 43.6 |
| Estimated audience size | 6,956,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Research audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aubrey Plaza | Movies & TV | 2.48× | ||
| 02 | Sharon Stone | Movies & TV | 2.15× | ||
| 03 | Master of Business Administration | Business & Career | 1.82× | ||
| 04 | University of Oxford | Business & Career | 1.78× | ||
| 05 | Coursera | Business & Career | 1.74× | ||
| 06 | Jason Bateman | Movies & TV | 1.69× | ||
| 07 | Infographic | News | 1.62× | ||
| 08 | Elizabeth Taylor | Movies & TV | 1.61× | ||
| 09 | Wikipedia | Internet & Social Media | 1.60× | ||
| 10 | ABC | Movies & TV | 1.59× | ||
| 11 | Jeff Bezos | Business & Career | 1.58× | ||
| 12 | Tom Selleck | Movies & TV | 1.57× | ||
| 13 | Demi Moore | Movies & TV | 1.56× | ||
| 14 | Stephen Hawking | Business & Career | 1.54× | ||
| 15 | Udemy | Business & Career | 1.54× | ||
| 16 | Olivia Colman | Movies & TV | 1.53× | ||
| 17 | Project management | Business & Career | 1.52× | ||
| 18 | Nathan Fillion | Movies & TV | 1.52× | ||
| 19 | Innovation | Business & Career | 1.51× | ||
| 20 | Ronan Keating | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.20× | |
| Tradition | CONSERVATISM | 1.20× | |
| Community Orientation | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Luxury Orientation | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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