A data profile of the people who buy, follow and care about Research in Indonesia — modelled from more than twelve digital signal sources. Research has an estimated audience of 3,138,917 people in Indonesia.
Research has an estimated audience of 3,138,917 people in Indonesia. 42.4% are female, 57.6% are male, average age 35.9. Top brand affinities: Telegram, Linux, Innovation, Retail banking, Self-employment.
Top brand affinities include Telegram, Linux, Innovation, with strongest over-indexing on Telegram (2.65× the country average).
Demographically, the Research audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
The typical Research fan in Indonesia is more male, around 35.9 years old, with strong Sustainability tendencies and a notable affinity for Telegram.
The key figures that characterise the Research profile in Indonesia.
42.4% are female, 57.6% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 35.9 |
| Estimated audience size | 3,138,917 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Research audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 2.65× | ||
| 02 | Winter Olympic Games | Sports | 2.56× | ||
| 03 | Eintracht Frankfurt | Sports | 2.45× | ||
| 04 | Michael Jackson | Music & Radio | 2.37× | ||
| 05 | Mobile home | Cars & Mobility | 2.08× | ||
| 06 | Reggaeton | Music & Radio | 2.05× | ||
| 07 | Subscription business model | Shopping | 2.01× | ||
| 08 | International education | Business & Career | 1.96× | ||
| 09 | Borussia Mönchengladbach | Sports | 1.96× | ||
| 10 | Innovation | Business & Career | 1.86× | ||
| 11 | Self-employment | Business & Career | 1.85× | ||
| 12 | Investment management | Business & Career | 1.82× | ||
| 13 | Rugby union | Sports | 1.82× | ||
| 14 | NASDAQ | Business & Career | 1.74× | ||
| 15 | Linux | Technology & Electronics | 1.73× | ||
| 16 | Day trading | Business & Career | 1.68× | ||
| 17 | Retail banking | Business & Career | 1.64× | ||
| 18 | Casual game | Games | 1.63× | ||
| 19 | Stock exchange | Business & Career | 1.62× | ||
| 20 | Self-awareness | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.31× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Risk Appetite | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Creativity | OPEN | 0.76× | |
| Price Sensitivity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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