A data profile of the people who buy, follow and care about Research in Finland — modelled from more than twelve digital signal sources. Research has an estimated audience of 838,294 people in Finland.
Research has an estimated audience of 838,294 people in Finland. 62.8% are female, 37.2% are male, average age 43.6. Top brand affinities: Google, Finnair, Happiness, WhatsApp, Dogs.
Top brand affinities include Google, Finnair, Happiness, with strongest over-indexing on Google (1.7× the country average).
Demographically, the Research audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Research fan in Finland is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Research profile in Finland.
62.8% are female, 37.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 43.6 |
| Estimated audience size | 838,294 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Research audience comes from Finland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University | Business & Career | 2.29× | ||
| 02 | Instant messaging | Internet & Social Media | 2.24× | ||
| 03 | Fiction books | Literature | 2.07× | ||
| 04 | Celebrity | Movies & TV | 2.07× | ||
| 05 | Wikipedia | Internet & Social Media | 2.01× | ||
| 06 | Valtteri Bottas | Sports | 1.92× | ||
| 07 | Online games | Games | 1.84× | ||
| 08 | Hair products | Beauty & Wellness | 1.83× | ||
| 09 | Meat | Food & Beverages | 1.80× | ||
| 10 | Dogs | Pets & Animals | 1.78× | ||
| 11 | Video games | Games | 1.78× | ||
| 12 | Happiness | Health | 1.75× | ||
| 13 | Higher education | Business & Career | 1.75× | ||
| 14 | Internet & Social Media | 1.74× | |||
| 15 | Finnair | Travel & Leisure | 1.73× | ||
| 16 | Internet & Social Media | 1.70× | |||
| 17 | Current events | Arts & Culture | 1.64× | ||
| 18 | Kitchen | Home & Garden | 1.54× | ||
| 19 | Mobile phones | Technology & Electronics | 1.52× | ||
| 20 | Shoes | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.65× | |
| Career Orientation | POWER | 1.48× | |
| Convenience Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.95× | |
| DIY Mentality | THRILL | 0.98× | |
| Luxury Orientation | PREMIUM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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