A data profile of the people who buy, follow and care about Research in Ireland — modelled from more than twelve digital signal sources. Research has an estimated audience of 1,120,722 people in Ireland.
Research has an estimated audience of 1,120,722 people in Ireland. 58.2% are female, 41.8% are male, average age 43.2. Top brand affinities: Psychology, University, Anthropology, Innovation, Apprenticeship.
Top brand affinities include Psychology, University, Anthropology, with strongest over-indexing on Psychology (1.56× the country average).
Demographically, the Research audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Mindfulness, Career Orientation.
The typical Research fan in Ireland is more female, around 43.2 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Research profile in Ireland.
58.2% are female, 41.8% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 43.2 |
| Estimated audience size | 1,120,722 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Research audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Coursera | Business & Career | 1.98× | ||
| 02 | Anthropology | Business & Career | 1.78× | ||
| 03 | Mark Zuckerberg | Business & Career | 1.76× | ||
| 04 | Bill Gates | Business & Career | 1.76× | ||
| 05 | Library | Literature | 1.70× | ||
| 06 | United Nations | Politics & Society | 1.68× | ||
| 07 | Criminal Minds | Movies & TV | 1.68× | ||
| 08 | Diabetes mellitus type 2 awareness | Health | 1.67× | ||
| 09 | University | Business & Career | 1.66× | ||
| 10 | Innovation | Business & Career | 1.62× | ||
| 11 | Employment agency | Business & Career | 1.59× | ||
| 12 | Crossword | Games | 1.58× | ||
| 13 | Data science | Business & Career | 1.57× | ||
| 14 | Psychology | Business & Career | 1.56× | ||
| 15 | Apprenticeship | Business & Career | 1.56× | ||
| 16 | Biotechnology | Business & Career | 1.55× | ||
| 17 | Ayurveda | Health | 1.54× | ||
| 18 | Dream | Health | 1.53× | ||
| 19 | Singapore | Travel & Leisure | 1.52× | ||
| 20 | Self-esteem | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.31× | |
| Career Orientation | POWER | 1.30× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| Spirituality | BALANCE | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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