A data profile of the people who buy, follow and care about Research in Portugal — modelled from more than twelve digital signal sources. Research has an estimated audience of 2,581,686 people in Portugal.
The average Research fan in Portugal is 45.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Dogs, Charity and causes, Musical theatre, with strongest over-indexing on Dogs (1.51× the country average).
Demographically, the Research audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Research fan in Portugal is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Dogs.
The key figures that characterise the Research profile in Portugal.
56.6% are female, 43.4% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 45.7 |
| Estimated audience size | 2,581,686 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Research audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
Where the Research audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.39× | |
| 02 | Porto District | ~600K | 1.09× | |
| 03 | Coimbra District | ~100K | 1.09× | |
| 04 | Santarém District | ~100K | 1.09× | |
| 05 | Braga District | ~300K | 1.05× | |
| 06 | Bragança District | ~30K | 1.03× | |
| 07 | Portalegre District | ~30K | 1.03× | |
| 08 | Guarda District | ~30K | 1.02× | |
| 09 | Setúbal District | ~300K | 1.01× | |
| 10 | Beja District | ~40K | 1.00× | |
| 11 | Aveiro District | ~200K | 0.99× | |
| 12 | Vila Real District | ~50K | 0.99× | |
| 13 | Évora District | ~50K | 0.99× | |
| 14 | Castelo Branco District | ~50K | 0.98× | |
| 15 | Madeira | ~70K | 0.97× | |
| 16 | Faro District | ~200K | 0.96× | |
| 17 | Leiria District | ~100K | 0.96× | |
| 18 | Viseu District | ~90K | 0.96× | |
| 19 | Azores | ~70K | 0.96× | |
| 20 | Viana do Castelo District | ~60K | 0.96× |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Individualism | Politics & Society | 1.70× | ||
| 02 | Mineral water | Food & Beverages | 1.64× | ||
| 03 | Rio Ave F.C. | Sports | 1.61× | ||
| 04 | Employment agency | Business & Career | 1.56× | ||
| 05 | Postmodernism | Arts & Culture | 1.55× | ||
| 06 | Charity and causes | Business & Career | 1.54× | ||
| 07 | Local news | News | 1.54× | ||
| 08 | Musical theatre | Movies & TV | 1.53× | ||
| 09 | EDreams | Travel & Leisure | 1.53× | ||
| 10 | Donation | Business & Career | 1.53× | ||
| 11 | Romance novels | Literature | 1.52× | ||
| 12 | Vitória S.C. | Sports | 1.52× | ||
| 13 | Europcar | Cars & Mobility | 1.52× | ||
| 14 | Fernando Pessoa | Literature | 1.52× | ||
| 15 | Dogs | Pets & Animals | 1.51× | ||
| 16 | First-person shooter games | Games | 1.51× | ||
| 17 | Viral video | Internet & Social Media | 1.51× | ||
| 18 | Risk management | Business & Career | 1.51× | ||
| 19 | Venture capital | Business & Career | 1.51× | ||
| 20 | DAX | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Career Orientation | POWER | 1.33× | |
| Early Adopter Mentality | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.91× | |
| Creativity | OPEN | 0.93× | |
| Need for Security | CONSERVATISM | 0.93× |
Research has an estimated audience of 2,581,686 people in Portugal, concentrated in Lisbon District and Porto District.
56.6% of Research fans are female, 43.4% are male, with an average age of 45.7 years.
Research fans show strongest brand affinity for Dogs (1.51×), Charity and causes (1.54×), and Musical theatre (1.53×) over the country average.
Research fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Research itself, the audience over-indexes on Charity and causes (1.54×), Musical theatre (1.53×), EDreams (1.53×), and Romance novels (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.