A data profile of the people who buy, follow and care about Research in Argentina — modelled from more than twelve digital signal sources. Research has an estimated audience of 2,053,184 people in Argentina.
Research has an estimated audience of 2,053,184 people in Argentina. 59.1% are female, 40.9% are male, average age 39.6. Top brand affinities: Tesla Motors, SpaceX, Non-alcoholic beverage, Career development, Nobel Peace Prize.
Top brand affinities include Tesla Motors, SpaceX, Non-alcoholic beverage, with strongest over-indexing on Tesla Motors (1.78× the country average).
Demographically, the Research audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Research fan in Argentina is more female, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for Tesla Motors.
The key figures that characterise the Research profile in Argentina.
59.1% are female, 40.9% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 39.6 |
| Estimated audience size | 2,053,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Research audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SpaceX | Cars & Mobility | 3.77× | ||
| 02 | Philadelphia Eagles | Sports | 2.81× | ||
| 03 | New England Patriots | Sports | 2.78× | ||
| 04 | Chris Pine | Movies & TV | 2.11× | ||
| 05 | International education | Business & Career | 2.03× | ||
| 06 | Samuel L. Jackson | Movies & TV | 1.81× | ||
| 07 | Tesla Motors | Cars & Mobility | 1.78× | ||
| 08 | Career development | Business & Career | 1.78× | ||
| 09 | Bugatti | Cars & Mobility | 1.76× | ||
| 10 | Aston Martin | Cars & Mobility | 1.71× | ||
| 11 | Fulham F.C. | Sports | 1.67× | ||
| 12 | Nobel Peace Prize | Politics & Society | 1.66× | ||
| 13 | Employment agency | Business & Career | 1.65× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.59× | ||
| 15 | NASA | Cars & Mobility | 1.55× | ||
| 16 | Health insurance | Business & Career | 1.55× | ||
| 17 | Cardi B | Music & Radio | 1.54× | ||
| 18 | UNESCO | Politics & Society | 1.53× | ||
| 19 | Money management | Business & Career | 1.53× | ||
| 20 | Endangered species | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.54× | |
| Early Adopter Mentality | POWER | 1.40× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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