A data profile of the people who buy, follow and care about Research in Sweden — modelled from more than twelve digital signal sources. Research has an estimated audience of 1,711,054 people in Sweden.
Research has an estimated audience of 1,711,054 people in Sweden. 58.4% are female, 41.6% are male, average age 45.8. Top brand affinities: Swedbank, Elgiganten, Google, Happiness, Dogs.
Top brand affinities include Swedbank, Elgiganten, Google, with strongest over-indexing on Swedbank (2.03× the country average).
Demographically, the Research audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Research fan in Sweden is more female, around 45.8 years old, with strong Community Orientation tendencies and a notable affinity for Swedbank.
The key figures that characterise the Research profile in Sweden.
58.4% are female, 41.6% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 45.8 |
| Estimated audience size | 1,711,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Research audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.86× | ||
| 02 | University | Business & Career | 2.48× | ||
| 03 | First-person shooter games | Games | 2.46× | ||
| 04 | Science fiction movies | Movies & TV | 2.40× | ||
| 05 | Fiction books | Literature | 2.35× | ||
| 06 | Financial services | Business & Career | 2.29× | ||
| 07 | Happiness | Health | 2.06× | ||
| 08 | Swedbank | Business & Career | 2.03× | ||
| 09 | Celebrity | Movies & TV | 2.00× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.98× | ||
| 11 | Hair products | Beauty & Wellness | 1.95× | ||
| 12 | Internet & Social Media | 1.93× | |||
| 13 | Dogs | Pets & Animals | 1.87× | ||
| 14 | Higher education | Business & Career | 1.87× | ||
| 15 | Meat | Food & Beverages | 1.86× | ||
| 16 | Current events | Arts & Culture | 1.77× | ||
| 17 | Video games | Games | 1.74× | ||
| 18 | Elgiganten | Shopping | 1.63× | ||
| 19 | Mobile phones | Technology & Electronics | 1.60× | ||
| 20 | Shoes | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.88× | |
| Career Orientation | POWER | 1.57× | |
| Tradition | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Quality Awareness | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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