A data profile of the people who buy, follow and care about Research in Denmark — modelled from more than twelve digital signal sources. Research has an estimated audience of 1,743,250 people in Denmark.
Research has an estimated audience of 1,743,250 people in Denmark. 59.2% are female, 40.8% are male, average age 46.9. Top brand affinities: Self-esteem, Novo Nordisk, Hairstyle, Financial services, Roskilde Festival.
Top brand affinities include Self-esteem, Novo Nordisk, Hairstyle, with strongest over-indexing on Self-esteem (1.7× the country average).
Demographically, the Research audience skews more female with an average age of 46.9, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Research fan in Denmark is more female, around 46.9 years old, with strong Community Orientation tendencies and a notable affinity for Self-esteem.
The key figures that characterise the Research profile in Denmark.
59.2% are female, 40.8% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 46.9 |
| Estimated audience size | 1,743,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 13% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Research audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-confidence | Health | 1.80× | ||
| 02 | Bed and breakfast | Travel & Leisure | 1.71× | ||
| 03 | Self-esteem | Health | 1.70× | ||
| 04 | Heat pump | Home & Garden | 1.64× | ||
| 05 | Facial | Beauty & Wellness | 1.62× | ||
| 06 | Iceland | Travel & Leisure | 1.61× | ||
| 07 | Backpack | Fashion & Accessoires | 1.61× | ||
| 08 | Sausage | Food & Beverages | 1.59× | ||
| 09 | Hairstyle | Beauty & Wellness | 1.58× | ||
| 10 | Roskilde Festival | Music & Radio | 1.56× | ||
| 11 | Innovation | Business & Career | 1.56× | ||
| 12 | Novo Nordisk | Health | 1.53× | ||
| 13 | Accounting | Business & Career | 1.53× | ||
| 14 | Cholesterol | Food & Beverages | 1.53× | ||
| 15 | Financial services | Business & Career | 1.52× | ||
| 16 | Science fiction movies | Movies & TV | 1.52× | ||
| 17 | High-definition television | Technology & Electronics | 1.52× | ||
| 18 | True crime | Movies & TV | 1.52× | ||
| 19 | Circus | Kids & Family | 1.51× | ||
| 20 | Stock exchange | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.40× | |
| Career Orientation | POWER | 1.35× | |
| Early Adopter Mentality | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.90× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Luxury Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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