A data profile of the people who buy, follow and care about Research in Poland — modelled from more than twelve digital signal sources. Research has an estimated audience of 2,036,926 people in Poland.
Research has an estimated audience of 2,036,926 people in Poland. 56.5% are female, 43.5% are male, average age 39.5. Top brand affinities: Gazeta Wyborcza, Happiness, Viral video, Science fiction movies, Innovation.
Top brand affinities include Gazeta Wyborcza, Happiness, Viral video, with strongest over-indexing on Gazeta Wyborcza (1.51× the country average).
Demographically, the Research audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Research fan in Poland is more female, around 39.5 years old, with strong Spirituality tendencies and a notable affinity for Gazeta Wyborcza.
The key figures that characterise the Research profile in Poland.
56.5% are female, 43.5% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 39.5 |
| Estimated audience size | 2,036,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Research audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.7% |
| Italy | 4.7% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Research audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.24× | ||
| 02 | Self-defense | Sports | 2.12× | ||
| 03 | Musical film | Movies & TV | 2.00× | ||
| 04 | Innovation | Business & Career | 1.99× | ||
| 05 | Contemporary R&B | Music & Radio | 1.91× | ||
| 06 | Flightradar24 | Travel & Leisure | 1.88× | ||
| 07 | Diary | Kids & Family | 1.88× | ||
| 08 | Science fiction movies | Movies & TV | 1.73× | ||
| 09 | University | Business & Career | 1.73× | ||
| 10 | Musical theatre | Movies & TV | 1.69× | ||
| 11 | Fiction books | Literature | 1.68× | ||
| 12 | Charity and causes | Business & Career | 1.64× | ||
| 13 | Activism | Politics & Society | 1.63× | ||
| 14 | Happiness | Health | 1.57× | ||
| 15 | First-person shooter games | Games | 1.57× | ||
| 16 | BNP Paribas | Business & Career | 1.56× | ||
| 17 | Financial services | Business & Career | 1.55× | ||
| 18 | Meat | Food & Beverages | 1.55× | ||
| 19 | Radio ZET | Music & Radio | 1.52× | ||
| 20 | Gazeta Wyborcza | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.44× | |
| Tradition | CONSERVATISM | 1.39× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.87× | |
| Price Sensitivity | PREMIUM | 0.89× | |
| Luxury Orientation | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Research. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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